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  • June 2020
  • Teaching Note

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details
Keywords: Brand Management; Global Brands; Brand Equity; Brand Storytelling; Brand Communication; Brand Positioning; Marketing; Brands and Branding; Marketing Communications; Global Strategy; Food and Beverage Industry; Consumer Products Industry; United States; China; Africa; Latin America
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    Robin J. Ely

    Robin Ely is the Diane Doerge Wilson Professor of Business Administration at Harvard Business School. She conducts research on race and gender relations in organizations with a focus on leadership, identity, and organizational culture change.... View Details

    • Blog

    Should You Pursue the Certificate of Management Excellence?

    UPDATED 04 OCT 2022 We are thrilled to announce that the Certificate of Management Excellence (CME) has expanded to include more programs and increased flexibility to fit your career path and personal goals. In addition to the Leadership and View Details
    • January 2005 (Revised August 2014)
    • Exercise

    Hamilton Real Estate: Confidential Role Information for the CEO of Estate One (BUYER)

    By: Deepak Malhotra
    Presents a two-party negotiation between the executive VP of Pearl Investments and the CEO of Estate One for the sale of real estate in the town of Hamilton. View Details
    Keywords: Ethics; Price; Information; Contracts; Managerial Roles; Agreements and Arrangements; Sales; Strategy; Value; Real Estate Industry
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    • June 2011 (Revised May 2012)
    • Case

    Reckitt Benckiser: Fast and Focused Innovation

    By: Rebecca M. Henderson and Ryan Johnson
    Since its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, RB developed a reputation for rapid product innovation and industry leading profit margins. RB's stated strategy was to focus on its Powerbrands and high growth... View Details
    Keywords: Mergers and Acquisitions; Global Strategy; Innovation Leadership; Leadership Style; Growth and Development Strategy; Brands and Branding; Product Development; Performance Improvement; Commercialization; Consumer Products Industry
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    • December 2005 (Revised March 2007)
    • Case

    Leerink Swann & Co.: Creating Competitive Advantage

    By: Boris Groysberg and Andrew N. McLean
    In the spring of 2005, CEO Jeff Leerink has called a meeting of the executive committee to formulate Leerink Swann's growth strategy over the next five years so that it accomplishes three goals: expand into a new business, reinforce the firm's legacy businesses, and... View Details
    Keywords: Banks and Banking; Human Resources; Leadership Style; Growth and Development Strategy; Organizational Culture; Alignment; Competitive Strategy; Competitive Advantage; Expansion
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    • Teaching Interest

    Driving Organizational Agility - Virtual

    By: Ranjay Gulati
    Today's businesses must be alert to changes in the external environment, develop competitive strategies quickly—and adapt the organization to execute. In this virtual program, you'll explore organizational structures and processes that have enabled businesses to... View Details
    • Research Summary

    Current Research

    Kevin P. Coyne has taught classes in undergraduate, MBA, and executive education programs at a wide variety of schools, as well as company training programs. His current research interests include:

    Sustainable Competitive... View Details

      Lynda M. Applegate

      Lynda M. Applegate is a Baker Foundation Professor at HBS and is Chair of the Advisory Committee for Harvard University’s Masters Degree of Liberal Arts in Finance and Management at the Harvard University Extension School.  She has also played a... View Details

        Robert S. Huckman

        Robert Huckman is the Albert J. Weatherhead III Professor of Business Administration at Harvard Business School, the Howard Cox Faculty Chair of the HBS Healthcare Initiative, and the Unit Head for View Details

        Keywords: biotechnology; health care; manufacturing; pharmaceuticals
        • 05 Sep 2019
        • Working Paper Summaries

        The Value of Intermediation in the Stock Market

        Keywords: by Marco Di Maggio, Mark Egan, and Francesco Franzoni

          Roy D. Shapiro

          Roy D. Shapiro is the Philip Caldwell Professor of Business Administration at the Harvard University Graduate School of Business Administration.  He is currently the faculty co-chair of the School's Technology and Operations Management Unit... View Details

          • January 15, 2015
          • Article

          Surviving in a Family Business When You're Not Part of the Family

          By: Josh Baron and Rob Lachenauer
          Navigating office politics in a family-owned business can be challenging for non-family executives. Based on experience with various business families worldwide, this article offers strategies for success:

          Play in your room: Non-family executives should... View Details
          Keywords: Family Business; Family and Family Relationships; Employees; Problems and Challenges; Talent and Talent Management
          Related
          • November 2003 (Revised March 2004)
          • Case

          Dewberry Capital

          By: William J. Poorvu
          In 2003, key executives of Dewberry Capital, a fast-growing, Atlanta-based real estate company, are evaluating their growth strategy and the resultant organizational issues. John Dewberry, the entrepreneurial founder of the firm, has developed a portfolio of... View Details
          Keywords: Buildings and Facilities; Selection and Staffing; Business Growth and Maturation; Entrepreneurship; Growth and Development Strategy; Real Estate Industry; Atlanta
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          • August 2023 (Revised May 2024)
          • Case

          Dicerna Pharmaceuticals: Decision Making in Clinical Trial Design and Operations

          By: Satish Tadikonda and Amanda McEwen
          The success or failure of Dicerna Pharmaceuticals (Dicerna) as an emerging pharmaceutical company would likely hinge on its lead drug candidate Nedosiran and the company’s ability to see it successfully through clinical development. Ralf Rosskamp, Chief Medical... View Details
          Keywords: Business Strategy; Health Testing and Trials; Product Development; Governing Rules, Regulations, and Reforms; Pharmaceutical Industry
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          • October 2010
          • Article

          Unleashing the Power of Marketing

          By: Beth Comstock, Ranjay Gulati and Stephen A Liguori
          The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered.... View Details
          Keywords: Product Development; Product Marketing; Strategic Planning; Human Resources; Marketing Strategy; Customer Relationship Management; Marketing; Advertising Industry; Technology Industry
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          • July 2020
          • Teaching Note

          Shindigz

          By: Frank Cespedes
          Teaching Note for HBS Case No. 819-010. Shindigz sells party and celebratory items through its branded direct online channel, third-party retail and wholesale channels, and online marketplaces. Shindigz has for decades successfully executed a premium-priced branded... View Details
          Keywords: Ecommerce; Pricing; Price; Strategy; Decision Making; Distribution Channels; Brands and Branding; E-commerce; Consumer Products Industry
          Related
          • September 2024
          • Case

          Navigating Digital Transformation at Carrefour

          By: Sunil Gupta and Emilie Billaud
          In 2023, Elodie Perthuisot, Carrefour’s Executive Director for e-commerce and digital transformation, met with CEO Alexandre Bompard to discuss strategies for the company’s digital initiatives. Carrefour, a global retail giant with over 14,300 stores across 40... View Details
          Keywords: Change Management; Transformation; Talent and Talent Management; Decisions; Digital Strategy; Technology Adoption; Leading Change; Goals and Objectives; Resource Allocation; Digital Marketing; E-commerce; Operations; Logistics; Business Processes; Organizational Culture; Strategic Planning; Alliances; Partners and Partnerships; Competitive Advantage; Retail Industry; Food and Beverage Industry; Europe
          Related
          • 28 Apr 2021
          • News

          Liberty Mutual Insurance Elects George Serafeim of Harvard Business School to the Company's Board of Directors

          • December 1995 (Revised February 1999)
          • Case

          Toys "R" Us Japan

          By: Debora L. Spar
          Documents the American retailer's process of entry into the Japanese toy market. Discusses the history of Toys "R" Us in the United States as well as the history of the Japanese toy market, distribution, wholesaling, and retailing systems. Eager to enter the world's... View Details
          Keywords: Market Entry and Exit; Cross-Cultural and Cross-Border Issues; Retail Industry; Japan; United States
          Related