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- Faculty Publications (276)
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- 09 Jul 2019
- News
The Road to Impact
need,” Offensend says. EDC partnered with U.S. VETS to create a marketing strategy to reach out to the 19,000 female veterans in the Southern California area, through an online portal. Responding to how vets... View Details
- 01 Jan 2003
- News
Charles O. Rossotti, MBA 1964
and self-employed taxpayers; large businesses; and exempt organizations such as nonprofits and state and local governments. But Rossotti regards the most important accomplishment of his five-year tenure at the IRS-he stepped down View Details
- 01 Jun 2010
- News
Michael Depatie
was ranked number one in guest satisfaction for 2009 by the Market Metrix Hospitality Index (based on over 130,000 hotel customer surveys), beating competitors including the Ritz-Carlton, W Hotels, and the... View Details
- 17 Mar 2015
- News
The First Five Years: Adam Enbar (MBA 2010)
controlled by code. And this has all happened at the hands of a relatively small group of people, with largely homogenous backgrounds. As more people, and especially ones from more diverse backgrounds, gain the ability to manipulate... View Details
- 01 Sep 2012
- News
Alumni Books
small groups have long adopted a “deficit model” for addressing prejudice, assuming that the best one can do is to try to eliminate it. In today’s globalized world where... View Details
- 05 May 2023
- News
Fail Better
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Every year, HBS selects a small handful of outstanding alums to receive its most important honor, the Alumni Achievement Award. This year's recipients work in finance, politics, biopharma, and... View Details
- 01 Jun 2011
- News
Alumni Books
reliable, and understood. Today, that landscape has been upended, and in its place a “C-Scape” has emerged: a world where consumers, not producers and marketers, make the choices; where content, not... View Details
- 19 May 2022
- News
Leading to Salvation
deep appreciation for education, one that took Ryan through his studies at Wayne State University and into the PhD program in engineering at Cornell. It was a path that ensured a secure future, but Ryan... View Details
- 01 Oct 2002
- News
What's Cookin'
Seventies, the restaurant industry was primarily focused on operations. As the industry matured and became more competitive, the larger corporations began to hire employees from companies that are known for their strong, traditional View Details
Keywords: Hanna, Julia
- 01 Sep 2011
- News
‘Green’ Trailblazers
Schwartz (MBA 1978) MissionPoint Capital Partners Norwalk, Connecticut Clean energy, energy efficiency, and environmental private equity Laura Shenkar (MBA 1992) The Artemis Project San Francisco, California Consulting practice dedicated to helping companies thrive... View Details
- 03 May 2013
- News
Looking Through Glass, Historically
Dolphin Comport: To Wilson, the bowl of this piece (c. 1929) "suggests a body in an endless pirouette." Photo Courtesy of Charlie Wilson When Charlie Wilson (MBA 1967) was a small boy, he lived for a time... View Details
- 19 Mar 2015
- News
Walter Salmon Remembered
first became interested in marketing and retailing while in college, working part-time at Bloomingdale’s and then in a New York buying office for... View Details
- 01 Jun 2010
- News
Rethinking the MBA
such as leadership development and experiential learning — are best taught in small groups. With small groups, you lose the economies of scale that you get from a large... View Details
- 01 Jun 1996
- News
Keepers of the Flame
of this bid attracted me to the cause. Under the leadership of Atlanta real-estate attorney Billy Payne, who is now ACOG's president and CEO, a small group of local people was determined to bring the Olympics here because they felt it... View Details
Keywords: Garry Emmons
- 01 Mar 2012
- News
Putting Ghosts to Rest
the right inputs to grow more and access the right markets to sell more. Co-ops are one way to do this (form a group to access credit for inputs and sell products in bulk), but they are notoriously messy and... View Details
- 02 Oct 2015
- News
The ‘F’ Word
coordination between sales, marketing, and, crucially, manufacturing. As an egomaniacal, 30-year-old marketing maven, I had been conditioned to look down on the “functional groups” run by people without advanced degrees who got their... View Details
Keywords: Walt Disney Studios
- 10 Mar 2021
- News
Chasing the Silver Tsunami
The United States is about to witness a tectonic demographic shift. By 2034, as the baby boomers age en masse, the number of people over 65 will be greater than the number of children for the first time, according to the US Census Bureau.... View Details
- 01 Dec 2020
- News
New News
United States. Our goal is to make fact-first news extremely easy to consume, by publishing a daily digest that covers the day’s most important stories stated factually, with any relevant context. BA: Media businesses View Details
- 01 Mar 2005
- News
A Dog’s Best Friend: Jim Hawes’s Charles River Rescue
It was a Friday afternoon on a weekend when no "WAC" (Written Analysis of Cases) was due in the deposit slot by midnight Saturday, so a number of us were preparing to go skiing. I was with sectionmate Fred Marshall, when we noticed a... View Details
- 01 Jun 2010
- News
M.I.A. Boards
Stearns before serving as the CFO for a nationwide health-care company with 24,000 employees. Zweig worked at Time Inc. and Dow Jones and cofounded Salon.com. He was most recently senior editor at the World Business Academy, an... View Details