Publications
Publications
Show Results For
- All HBS Web
(2,906)
- Faculty Publications (781)
- December 1997
- Case
Bluewater Aquaculture
By: Ray A. Goldberg and Tom Clay
An entrepreneurial shrimp farm in Belize is evaluating its future growth strategy in every segment of the vertical value-added food chain. View Details
- November 1997 (Revised December 2000)
- Case
Corn Products International, Inc.
By: Ray A. Goldberg and Tom Clay
A firm that started in corn processing and moved up the value-added food chain decides to spin-off the original commodity part of the business. How does the new spin-off survive and how does it develop a strategy? Firms in the food system are separating out their... View Details
- November 1997
- Case
Royal Ahold NV: Shopkeeper to the Global Village
By: Ray A. Goldberg and Tom Clay
Royal Ahold has become one of the top U.S. food retailers in the United States and Europe, with a family firm that began in the Netherlands and grew to a listing on the U.S. Stock Exchange. It wants to be a global player and is trying to develop a global strategy. View Details
- November 1997 (Revised May 1999)
- Case
Medical Foods, Inc.
By: Ray A. Goldberg and Tom Clay
Dr. Franklin Lowe is CEO of a new kind of company in a new kind of industry--medical foods. He must select a business model and partners that will help make this a viable business. View Details
- November 1997
- Case
Odwalla, Inc.
By: Ray A. Goldberg and Tom Clay
Odwalla suffered one of the worst food safety crises in history and not only survived but continued to grow. Now they need to decide how the crisis affected their business and how to expand their business. View Details
- November 1997
- Case
National Pork Producers Council
By: Ray A. Goldberg and Tom Clay
Al Tank, CEO of the National Pork Products Council, is facing an environmental and structural crisis in the U.S. pork industry. Can he resolve the environmental and image problems of his industry in time? Can he receive the support of both his growers and the... View Details
- October 1997 (Revised January 2008)
- Case
Asda (A)
By: Michael Beer and James Weber
In the mid-1980s, Asda was one of the most successful retail companies in the United Kingdom. By 1991, the chain of 200 grocery stores had a lack of direction, a demoralized workforce, declining profits, rising debt, collapsing stock price, and was facing bankruptcy.... View Details
- October 1997 (Revised May 1998)
- Supplement
Asda (B)
By: Michael Beer and James Weber
Describes Archie Norman's efforts over a five-year period to turn around the company by regaining financial control, delivering management, creating experimental projects where individuals felt free to innovate, instituting a back-to-roots strategy that put customers... View Details
- July 1997
- Teaching Note
U.S. Bank of Washington (TN)
By: W. Carl Kester
Teaching Note for (9-292-057). View Details
- March 1997 (Revised August 2017)
- Case
Compagnie du Froid, S.A.
By: Robert Simons and Antonio Dávila
The owner of an ice cream company must evaluate the performance of three regional businesses. To do the analysis, students must flex the budget by seasonal temperature; calculate revenue, volume, price, and efficiency variances; analyze the effects of transfer prices;... View Details
- February 1997
- Case
Archer Daniels Midland: Direction and Strategy
By: Ray A. Goldberg and Thomas N. Urban Jr
Sets out the strategy and competitive competencies of one of the leading grain trade and processing companies in the world. An overview of the company's innovations in corn and oilseed by-products is provided. The strategy of the firm is to add by-products to corn,... View Details
- January 1997 (Revised March 1998)
- Case
Oscar Mayer: Strategic Marketing Planning
By: John A. Quelch
The marketing director of Oscar Mayer faces a series of strategic marketing options regarding established and new products, including budget and capacity allocation decisions. View Details
- January 1997
- Exercise
Negotiating Corporate Change: Confidential Information, Jack Morris, VP, Food Division
This case provides the confidential role information necessary for one person in a four-person negotiation simulation about a major corporate change. Specifically, it describes the role of Jack Morris as he attempts to negotiate a new uniform corporate information... View Details
- December 1996 (Revised August 1998)
- Teaching Note
General Mills, Inc.: Appendix of Comparable Company Data TN
Teaching Note for (9-197-037). View Details
Keywords: Food and Beverage Industry
- June 1996 (Revised July 1997)
- Case
Hostile Bid for Red October, The
By: Benjamin C. Esty and Alan Bigman
Manatep Bank, a Russian investment bank, has just announced the country's first hostile tender offer for Red October, a confectionery company located in Moscow. As the chief financial officer of the target company, Yuri Yegorov must decide how to respond, how much his... View Details
- January 1996 (Revised May 2005)
- Case
Ben & Jerry's Homemade Ice Cream, Inc.: A Period of Transition
By: David J. Collis and Melinda B. Conrad
Bob Holland takes over as CEO of this iconoclastic ice cream company in February 1995 when it faces a major crisis. Holland must now develop a strategy that both adapts to the external environment and is consistent with the company's unique heritage. View Details
- October 1995
- Case
Robert Mondavi Corporation
By: Ray A. Goldberg and Thomas N. Urban Jr
As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important? View Details
- October 1995 (Revised January 1998)
- Case
Heineken N.V.: Global Branding and Advertising
By: John A. Quelch
Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages. View Details
- October 1995
- Case
Groupe Danone Prepares for the Next Century
By: Ray A. Goldberg and Elizabeth Ashcroft
Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water? View Details
- August 1995 (Revised July 1997)
- Case
H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)
Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co. View Details