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- All HBS Web
(661)
- People (2)
- News (163)
- Research (329)
- Events (1)
- Multimedia (1)
- Faculty Publications (80)
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
she says. For a company the size of McDonald’s, it posed a massive operational challenge. Hurdles included everything from structure—McDonald’s kitchens were designed to operate in two separate “day parts,” breakfast and everything... View Details
- 01 Sep 2013
- News
Who Are We?
annual sales total $436 million—a number Birnbaum projects will climb to $1 billion by 2016. So how did the company get its fizz back? First, Birnbaum invested in product innovation, something the previous ownership hadn't touched in a decade; upgrades to both the... View Details