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Show Results For
- All HBS Web
(947)
- People (1)
- News (223)
- Research (632)
- Events (2)
- Multimedia (1)
- Faculty Publications (263)
- 01 Mar 2014
- News
Cutting Edge
irrelevance. The company's signature wild cherry–flavored product all but disappeared from retailers' shelves; by 2012, annual revenues had sunk to about $1 million. Enter Steve Silk (MBA 1978), turnaround maestro and patron saint of lost businesses, with a View Details
- 29 May 2012
- First Look
First Look: May 29
Publication:Stanford Social Innovation Review (summer 2012) Abstract An abstract is unavailable at this time. Read the paper: http://www.ssireview.org/articles/entry/in_search_of_the_hybrid_ideal Coordinating Marketing and Sales in B2B... View Details
Keywords: Sean Silverthorne
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
is filling a market need, and the first-year revenue response is confirmatory. Since many events like weddings are planned far in advance, I suspect that Clay can still deploy a consignment model until it builds up the needed inventory by... View Details
Keywords: Jen McFarland Flint
- 25 Feb 2022
- Blog Post
Climate Stories Episode #1: Kameale C. Terry
industry. Her seed round raised $2.75M and today, she has 35 employees, including 25 technicians in 11 states repairing the EV charging stations that are critical to the growth of the electric vehicle industry. Terry plans to add eight... View Details
- 30 Aug 2016
- First Look
August 30, 2016
forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme... View Details
Keywords: Carmen Nobel
- 23 Mar 2021
- Blog Post
A Lifelong Friendship: From Classmates in Cameroon to Roommates at HBS
chemical engineer took me on an incredible journey from working in refineries to launching new chemical products in the U.S. and Canada. I worked in numerous functions ranging from Sales to R&D to Marketing in big companies. However,... View Details
- 28 Feb 2005
- Research & Ideas
How to Harness Auction Fever
Want to create a high-profit auction? One strategy is to create "auction fever" around your sale by generating lots of hype, having strict rather than flexible deadlines at the end of auctions, and making sure winners and losers... View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
Harold M. Brierley (MBA '68), chairman and CEO of Brierley & Partners, describes himself as "an accidental entrepreneur," having entered HBS as a chemical engineer planning to pursue a management career in the oil industry. "HBS... View Details
- Web
An Emerging Entrepreneur | Social Enterprise | Harvard Business School
program for children, and VincuVentas, a tech-based talent agency for sales professionals. Bichara is quick to note the Social Enterprise Initiative’s backing over that summer and as he heads back to his native Mexico with a Social... View Details
- Web
Financial Management of Smaller Firms - Course Catalog
investing in smaller businesses. Educational Objectives The course focuses on how to manage smaller businesses with an emphasis on the financial aspects of buying and growing these businesses. The cases are designed to give students practical knowledge that will be... View Details
- 25 Mar 2013
- Research & Ideas
How Chapter 11 Saved the US Economy
complicated bankruptcy in US history, emerged from Chapter 11 with a confirmed plan of reorganization in only three and a half years. Because of Chapter 11 and the expertise of US restructuring professionals who advise troubled companies,... View Details
- 28 Feb 2011
- Research & Ideas
The Importance of ‘Don’t’ in Inducing Ethical Employee Behavior
to the Ten Commandments, the vast majority (eight) of which dictate what thou shalt not do. Meanwhile, in virtually every other aspect of business there is a focus on what to do. Do meet sales projections. Do outperform competitors. Do... View Details
Keywords: by Carmen Nobel
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
conduct business. In fact, consumers vote with their checkbooks if they feel that transnational companies aren't acting as stewards of public health, worker rights, and the environment. As infamous cases have filled the airwaves—Nestlé's infant-formula View Details
- 13 Jan 2020
- Blog Post
Blending my Tech and Managerial Mindsets
tech companies on digital and technology transformation with McKinsey and Company, and previously worked as an engineer deploying rapid prototyping devices for Intel and Apple. Yuval discusses his path to HBS, experience at Harvard Business School, and career post-MBA:... View Details
- 01 Oct 1998
- News
Andresen Becomes First European and First Exec. Ed. Graduate to Endow HBS Professorship
United States but have nonetheless benefited greatly from an education at this eminent worldwide business school." Initiated last year to coincide with the 50th anniversary of the Marshall Plan (announced at Harvard in 1947), the Andreas... View Details
- 15 Sep 2009
- First Look
First Look: September 15
12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Marsh has had an uneven career with Cabot Pharmaceuticals and eventually is asked to resign. Following his termination, a number of Marsh's former customers complain vigorously,... View Details
Keywords: Martha Lagace
- 21 Dec 2022
- Blog Post
Climate Stories Episode #12: Vehicle to Everything - Claire Broido Johnson (MBA 2002), Chief Operating Officer of Fermata Energy
GMC Sierra EV. Five GM assembly plants in the U.S. Canada and Mexico will be building EVs. Japan's Mazda Motor Corp unveiled a $10.6 billion spending plan to electrify its vehicles and said it was also considering investing in battery... View Details
- 01 Jun 2004
- News
Luxe Redux
edge and attract new devotees without losing its core following? “We can still accommodate the traditional customer because our styling is classic,” says Matthew McEvoy (MBA 1989), strategic planning director at Burberry. Founded in 1856,... View Details
- 29 Mar 2016
- First Look
March 29, 2016
in a two-sided market. We compile a unique and comprehensive dataset using sales data from the U.S. daily deal market and specify a structural model based on Nash bargaining solutions. We find that Groupon, the larger deal platform, has... View Details
Keywords: Sean Silverthorne
- Profile
Patrick Chun
wanted to do." Seeking an opportunity to reflect, a platform for pursuing entrepreneurial ideas, and an opportunity to return to Harvard Square, Patrick applied to HBS. Putting concepts to the test In his RC year, Patrick entered not one, but two concepts in the... View Details