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  • 31 Jan 2017
  • First Look

First Look at New Research: January 31, 2017

develop their know-how, and build and maintain their reputation globally during the last decades. We focus on three tools: patents, trademarks, and industrial designs. We find that, although most IP applications come from a few countries... View Details
Keywords: Carmen Nobel
  • 05 Feb 2007
  • Research & Ideas

Business and the Global Poor

so, then nobody will begrudge their due share of profits. Even when companies do carefully consider the economic and social impacts of their products on the poor, they may still face reputational threats if their BOP ventures are seen as... View Details
Keywords: by Sean Silverthorne
  • 02 Sep 2002
  • Research & Ideas

The Role of Government When All Else Fails

victims and their families. Given the reputation of the United States as a bastion of laissez faire, many foreign observers were astounded at the nature and magnitude of the federal response to September 11th. One French economist... View Details
Keywords: by Laura Linard
  • 16 May 2016
  • HBS Case

Food Safety Economics: The Cost of a Sick Customer

an effort to differentiate by being more locally sourced and thereby fresher, as perceived by consumers, Chipotle was perhaps putting its brand at greater reputational risk.” Companies are increasingly outsourcing their food inspection... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 17 Jun 2016
  • Op-Ed

Companies Need to Start Marketing Security to Customers

the reputation of one of the greatest global brands is sullied by a tragic alligator attack on a small child. The marketer has no greater responsibility than to ensure the safety of the consumer. So why do we not hear more about safety?... View Details
Keywords: by John A. Quelch; Entertainment & Recreation
  • 02 Apr 2008
  • Research & Ideas

Four Companies that Conquered America

edge of innovation, and they can boost their reputations by supplying well-known U.S. firms. The market size of the U.S makes it an important target but, in addition, foreign companies often feel they have to crack the U.S. market in... View Details
Keywords: by John Quelch
  • 28 Apr 2015
  • First Look

First Look: April 28

established a reputation as a pioneering workbook company specializing in helping teachers deliver targeted intervention for students in the classroom. As Waldron stepped into his role as CEO in 2008, he set about leveraging CA's existing... View Details
Keywords: Sean Silverthorne
  • 15 Nov 2011
  • First Look

First Look: November 15

important presentation. Lester must decide how best to confront Nadine Robert, his client, knowing that his personal success and the reputation of his consulting firm hinge on his ability to build and sustain a strong relationship. How... View Details
Keywords: Sean Silverthorne
  • June 2018
  • Teaching Note

Difficult Conversations and Dealing with Challenging Situations at Work

By: Boris Groysberg and Amram Migdal
Teaching Note for HBS Nos. 416-031, 416-032, 416-033, 416-034, 416-035, and 416-036. View Details
Keywords: Communication; Communication Intention and Meaning; Human Resources; Employee Relationship Management; Management Skills; Performance; Performance Evaluation; Personal Development and Career; Relationships; Groups and Teams; Social Psychology; Attitudes; Behavior; Conflict and Resolution; Conflict Management; Emotions; Perception; Personal Characteristics; Perspective; Power and Influence; Prejudice and Bias; Reputation; Satisfaction; Trust
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Groysberg, Boris, and Amram Migdal. "Difficult Conversations and Dealing with Challenging Situations at Work." Harvard Business School Teaching Note 418-084, June 2018.
  • May 2021 (Revised May 2022)
  • Supplement

Odebrecht's 'Transformation Journey' (B)

By: Lynn S. Paine, Ruth Costas and Pedro Levindo
The case describes the changes in Odebrecht’s board of directors while the company had to file for court-supervised reorganization and cope with an ongoing feud within its founding family, and the new challenges that the Group’s leadership has to face. The changes in... View Details
Keywords: Corporate Misconduct; Corporate Governance; Crisis Management; Organizational Change and Adaptation; Reputation; Mission and Purpose; Business and Government Relations; Engineering; Family Business; Emerging Markets; Construction Industry; Brazil; Latin America
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Paine, Lynn S., Ruth Costas, and Pedro Levindo. "Odebrecht's 'Transformation Journey' (B)." Harvard Business School Supplement 321-093, May 2021. (Revised May 2022.)
  • 18 Apr 2005
  • Lessons from the Classroom

NFL Players Touch Down at HBS

your time to assess options before making commitments. After all, the professor told the players, if a deal you are involved in goes badly, it's your name that will be on the front page and your reputation that is put at risk. Faculty... View Details
Keywords: by Sean Silverthorne; Sports
  • 2016
  • Working Paper

Signaling without Certification: The Critical Role of Civil Society Scrutiny

By: Susan A. Kayser, John W. Maxwell and Michael W. Toffel
In response to stakeholders' growing concerns, companies are joining voluntary environmental programs to signal their superior environmental management capabilities. In contrast to the literature's focus on certification programs that require a third-party audit, we... View Details
Keywords: United Nations; Labor Standards; Supplier Relationship; Procurement; Sustainability; Sustainability Management; Quality And Safety; Risk; Globalization; Globalized Markets and Industries; Governance; Working Conditions; Supply Chain Management; Supply Chain; Corporate Social Responsibility and Impact; Quality; Risk and Uncertainty; Safety; Reputation
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Kayser, Susan A., John W. Maxwell, and Michael W. Toffel. "Signaling without Certification: The Critical Role of Civil Society Scrutiny." Harvard Business School Working Paper, No. 15-009, August 2014. (Revised July 2016.)
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

services with annual revenues of $7 billion and a market capitalization of nearly $26 billion in 2012. The company, headquartered in Bangalore, India, had built its reputation as the Indian IT bellwether whose credo was to... View Details
Keywords: Sean Silverthorne
  • 19 May 2009
  • First Look

First Look: May 19, 2009

bonds, roles of board members, calculation of an employee stay-put bonus pool, subcontractor and vendor communication, and reputational issues around bankruptcy or closure of a closely held family business. Analytical tools include... View Details
Keywords: Martha Lagace
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

Financial Cryptography and Data Security (forthcoming) Abstract Online advertisers face substantial difficulty in selecting and supervising small advertising partners. Fraud can be well hidden, and limited reputation systems reduce... View Details
Keywords: Martha Lagace
  • 22 Jun 2021
  • Research & Ideas

The COVID-19 Mutiny: When Teams Leave and Take Their Clients

get rougher or just wildly different. Is this team really an investment? How could you redeploy them if circumstances change? Retention: Congratulations, you’re OldCo now! You will face all the challenges of retaining a team that knows it can move successfully, plus... View Details
Keywords: by Robin Abrahams, Boris Groysberg, and Steven L. Manchel
  • 08 Dec 2015
  • First Look

December 8, 2015

https://www.hbs.edu/faculty/Pages/item.aspx?num=39914 Incentives for Prosocial Behavior: The Role of Reputations By: Exley, Christine L. Abstract—Do monetary incentives encourage volunteering? Or, do they introduce a "greedy"... View Details
Keywords: Sean Silverthorne
  • 08 Oct 2021
  • Research & Ideas

How Newspaper Closures Open the Door to Corporate Crime

reputational costs. Saving local newspapers isn’t Heese’s specialty, but he points to a recent trend of hedge funds buying up distressed local media outlets as having the potential to stabilize the market and resurrect local news. And... View Details
Keywords: by Avery Forman
  • 20 Aug 2007
  • Research & Ideas

HBS Cases: Using Investor Relations Proactively

reputation over time. Second, it is consistent in always delivering the same message. Third, it distinguishes between the company's performance and the impact of a changed environment by highlighting the indicators that are under its... View Details
Keywords: by Martha Lagace; Energy; Utilities
  • October 2024 (Revised January 2025)
  • Case

Citizens of the World: The International Legacy of Gloria von Thurn und Taxis

By: Lauren Cohen, Maximilian Form and Sophia Pan
When her husband passed away and inheritance taxes struck, Princess Gloria von Thurn und Taxis took decisive action to preserve her family’s fortune and legacy. The Thurn und Taxis family, one of Europe’s oldest aristocratic dynasties, had built their wealth through... View Details
Keywords: Family Office; Real Estate; Legacy; International Business; Family Business; Economy; Macroeconomics; Financial Crisis; Financial Liquidity; Investment; Global Strategy; Reputation; Diversification; Wealth; Taxation; Germany
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Cohen, Lauren, Maximilian Form, and Sophia Pan. "Citizens of the World: The International Legacy of Gloria von Thurn und Taxis." Harvard Business School Case 225-038, October 2024. (Revised January 2025.)
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