Real Investment - Publications - Faculty & Research

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees,... View Details

Keywords: by Susan Young

Web

Courses by Faculty Unit - Course Catalog

Investment Strategies William Vrattos Spring 2026 Q4 1.5 Managing and Innovating in Financial Services David Scharfstein Spring 2026 Q3Q4 3.0 Market Perspectives Robin Greenwood Richard Ruback Fall 2025 Q1Q2 3.0 Private Equity Finance Ted... View Details

01 Sep 2023
News

Alumni and Faculty Books

Scott Kyle (MBA 1993) and Patrick Fischer LIV MAS Press The Compound Code reveals insider secrets, effective tools, and strategies you need to manage your investments in good times and bad. In this straightforward and accessible guide,... View Details

17 Jan 2019
Blog Post

MBA Curriculum Spotlight: Short Intensive Programs (SIPs)

lending to payments, from investments to real estate. HBS Startup Bootcamp HBS Startup Bootcamp is a 9-day program for RC students that uses a learning-by-doing approach to build skills required to succeed... View Details

16 May 2024
News

On the Job

useful perspective later in her career as cofounder of Lighthouse Capital Partners, a venture capital firm with early investments in a number of health care companies. Gwill York: I started earning money when I was in fourth grade, and I... View Details

Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade

Web

Judges - Alumni

Restaurant Technology, Impact Investing Area(s) of Expertise B2C, Board Roles, Company Culture, Pitch Feedback, Social Impact, Brand Building Advice How to Craft and Deliver a Compelling Pitch Tell a powerful story The best pitches are... View Details

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what works well and where the returns... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

21 May 2021
Blog Post

Alumni Spotlight: Cissy Chen (MBA 2019)

to going to HBS, it wasn’t until I took “Investing in the 21st Century: Return, Risk and Impact,” taught by Professors Shawn Cole and Vikram Gandhi, that I had a chance to learn about what impact investing was and understand how big the... View Details

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

1980s was that it lacked familiarity and networks within that country. Finally, and most important, Unilever had distinctive strengths in management. Unilever invested heavily in its management. It recruited some of the best available... View Details

Keywords: by Geoffrey Jones; Consumer Products

08 Feb 2023
Op-Ed

Building an Inclusive Workplace? Prepare to Shield It from Economic Fears

Following the murder of George Floyd in 2020, business leaders vowed to change organizational culture to increase diversity and inclusion. Some companies established more robust employee affinity groups, others diversified the voices on their teams, and some View Details

Keywords: by Hise O. Gibson and Nicole Gilmore

Profile

Bruce Gago

experience has enabled me to pursue three of my greatest passions: starting and running my own business, investing in real estate, and helping others less fortunate than myself. However, I most look forward... View Details

Keywords: Real Estate; Real Estate; Real Estate; Real Estate

02 Oct 2006
Research & Ideas

Negotiating in Three Dimensions

Business School and a principal of Lax Sebenius LLC, a negotiation strategy firm. He also serves on the Executive Committee of the Program on Negotiation at Harvard Law School. David A. Lax, a former faculty member at Harvard Business School and View Details

Keywords: by Martha Lagace

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

reader engagement. For the professionals, our story of Jim Barton often mirrors their own life experience, and has prompted many real CIOs to say to us "this is my life," "this book is about me," even (from one)... View Details

Keywords: by Martha Lagace

27 Feb 2006
Research & Ideas

When Rights of First Refusal Are a Bad Deal

that he has such a last mover advantage may discourage third parties from investing in trying to purchase the asset. But all that is turned upside down by the before and after rights we studied, since in those, the right holder has to... View Details

Keywords: by Sean Silverthorne; Real Estate; Real Estate; Real Estate

11 Aug 2003
Research & Ideas

Why Budgeting Kills Your Company

keep a tight rein on costs—but the dynamics of the budgeting process often undermine this effort. "In tough times like these, any significant real cost growth feels imprudent and is hard to justify for most businesses," writes... View Details

Keywords: by Loren Gary

08 Oct 2013
First Look

First Look: October 8

Ferguson's Formula By: Elberse, Anita, and Sir Alex Ferguson Abstract—When Alex Ferguson took over as manager of the English football team Manchester United, the club was in dire straits: it hadn't won a league title in nearly 20 years and faced a very View Details

Keywords: Sean Silverthorne

28 Mar 2024
Blog Post

IFC India: RMZ EcoWorld

premium on green real estate or government incentives. In-house sewage treatment plant Figure 5: Importance of downstream pressure to incent sustainable investment:Throughout our site visit, it was clear that RMZ had View Details

11 May 2022
Blog Post

MoMBAs: The Inspiring Student Mothers of HBS

event. We felt so loved! Zoe Ofer Year: First Mom of: Mika (16 months) Pre-HBS Industry: Intelligence Unit (Unit 8200) + Lawyer (commercial litigation) + Real Estate Investments Summer Internship: VC and... View Details

05 Sep 2014
News

Keeping Education in Check

practice.) It’s not just Berman’s own history and hope for the future success of children that motivates him—he notes that there is real science behind his belief. In 2000, for example, researchers found that 120 hours of chess... View Details

Keywords: Maureen Harmon

20 Oct 2010
Op-Ed

Export Competitiveness: Reversing the Logic

surpluses/deficit on a sustained basis if normal adjustments through exchange rate movements work sluggish. This is a possibility that has become very real over the last few years. Export-oriented countries might get trapped in... View Details

Keywords: by Christian Ketels

Publications