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Show Results For
- All HBS Web
(1,295)
- People (6)
- News (278)
- Research (780)
- Events (4)
- Multimedia (2)
- Faculty Publications (204)
- 30 Oct 2014
- Blog Post
Alumni: Where are they now? Featuring Robert Leke...
investment firm targeting businesses in the consumer-driven and agriculture-based sectors. My time with Tana has been nothing short of a thrill. I am grateful for the exposure and experiences gained over the past 2+ years, evaluating and... View Details
Keywords: Consumer Products / Retail
Albert D. Lasker
Lasker was a pioneer of hard-hitting advertising. He directed campaigns for such products as Palmolive Soap, Quaker Oats, and Pepsodent Toothpaste (he helped to found the latter company and was one of its directors for many years). He was... View Details
Keywords: Services
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
resources—be it the myriad Amazon product reviews, a rich collection of free videos on YouTube, or Google’s open-source algorithms. Thanks to these tech giants, a significant portion of your ecosystem is already established and readily... View Details
- 08 Aug 2018
- Blog Post
Hands-on Experience in Hospitality
Barcelona, I gained hands-on experience in two of Marriott’s most amazing properties, the W Hotel and the Hotel Arts, which belongs to the Ritz-Carlton brand. In the five weeks that I spent in Barcelona, I rotated multiple times between... View Details
Keywords: Hospitality
- 09 Mar 2021
- News
Bridging the Gap
yet, the crisis has shed light on areas where business leaders can make an important difference, such as supporting schools and programs that enable students to gain skills and talents for productive... View Details
- Web
Field Course: Foundry AI Lab - Course Catalog
good. In Foundry AI Lab the instructors — the faculty co-leads for HBS Foundry — will work with small teams of students who will develop, test, and refine prototypes of AI applications that will eventually be built into Foundry. Through learning-by-doing, students will... View Details
- Web
Global Trade, Capital and National Institutions - Course Catalog
intermediate goods led by Multinational Corporations (MNCs). Foreign direct investment (FDI) became the dominant source of foreign private capital for many emerging markets, promising additional productivity View Details
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
reflected anxieties of the American audience, many of the brands failed to create stories that passed the acid test of good advertising—to create meaning that adds value for consumers and spur those who don’t use the products to action.... View Details
- 16 Feb 2021
- Blog Post
The Rise of The Sixes: Interview with CEO and Founder Franci Girard
Way Millions Shop, and I had the opportunity to interview Alexandra. Learning more about what she gained from her experience at HBS inspired me to give business school a real look.” Once Girard landed at HBS, she experienced what so many... View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
That's not what most people thought when digital technology first started to gain a foothold in the entertainment business. Chris Anderson's "long-tail theory" was very popular. Anderson argued that when online channels enable... View Details
- 20 Feb 2006
- HBS Case
Oprah: A Case Study Comes Alive
Throughout late 2002 and early 2003, Koehn and her team continued working on the project. However, after many months of research and a visit to Chicago to watch Winfrey tape a show, they still had not gained access to company executives.... View Details
William Guthy
Guthy was a pioneer in the use of Infomercials. He was the first to market Infomercials with a brand on the lower left corner of the television screen and he gained success by focusing on quality products... View Details
Keywords: Retail
- 31 Aug 2017
- Blog Post
Why I Spent This Summer Coding
minimal viable product (MVP) for our mental health startup idea, and to achieve that, I decided to level up my technical skills through an intensive coding program for three main reasons: 1. Entrepreneurial empowerment 2. Future of... View Details
Keywords: Technology
- 17 Jul 2012
- First Look
First Look: July 17
conquering Paris or New York. Read the article: http://hbr.org/2012/07/the-growth-opportunity-that-lies-next-door/ar/ Working PapersSelection, Reallocation, and Spillover: Identifying the Sources of Gains from Multinational View Details
Keywords: Sean Silverthorne
- 15 Jul 2014
- Blog Post
Discovering a new organization and state as an intern
when I reunite with my friend, Microsoft Excel. It will also be gratifying to apply some shiny new b-school knowledge to my project and further realize what I have gained from HBS in the past year. - Stephanie Tupi, MBA 2015 View Details
Keywords: Consumer Products / Retail
- 11 Apr 2017
- Blog Post
Why I Love My Job: Andrew Grochal on His Path to CarGurus
Current Position: Director of Product Management, CarGurus Current Location: Cambridge, MA Describe your role at CarGurus.CarGurus is an automotive search engine, helping buyers (consumers) find great deals from top-rated dealers. I focus... View Details
Keywords: Technology
- 19 Sep 2024
- Blog Post
A Day at Royal FloraHolland: The Epicenter of the Global Flower Market
In January 2024, Professors Willy Shih and Mike Toffel led 45 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in the second year of their Immersive Field Course... View Details
- 01 Jan 2007
- News
A. Malachi Mixon, III, MBA 1968
analyze something quickly and figure out what needs to be done." ADVICE TO STUDENTS "Work in a real business for a while, gain some experience and expertise, be patient and pay your dues. And don't worry too much about money on the front... View Details
- 29 Aug 2024
- Blog Post
Leni Peterson R. (MS/MBA 2023): Solving Big Problems Through Entrepreneurship
Who are you & what are you building? I am Leni Peterson R. (MS/MBA 2023), CEO and cofounder of Celeste. My background is in Mechanical Engineering and Human Centered Design, product leadership, and innovation consulting. I am... View Details
- 14 May 2015
- Blog Post
Venture Capitalist Returns to HBS to Mentor MBA Students
involve? In my role as an EiR, I get approached by students to advise them as they explore new business ideas and opportunities. Our discussions encompass topics from product development to go-to market plans, from co-founder dynamics to... View Details