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  • September 2006 (Revised February 2007)
  • Case

Friendster (A)

By: Mikolaj Jan Piskorski and Carin-Isabel Knoop
In January 2006, the president of Friendster needs to choose between two strategic options to revive the company. Friendster started the social networking industry in 2003, but has been overtaken by MySpace and Facebook. The two options are: 1) offer new features to... View Details
Keywords: Value Creation; Competitive Advantage; Corporate Entrepreneurship; Social and Collaborative Networks; Brands and Branding; Service Industry
Related
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

will in fact homogenize consumption patterns, and a few superstar products will emerge as winners in the market place. In this study, using two large customer transactions data sets obtained from an online music View Details
Keywords: Martha Lagace
  • 25 Jun 2024
  • Research & Ideas

Rapport: The Hidden Advantage That Women Managers Bring to Teams

(worldwide), but service industries like food and retail in this part of the world are great examples, and they occupy very large proportions of the labor force. The findings here apply to a lot of workers,” Tamayo says. Rather than hire... View Details
Keywords: by Kara Baskin; Food & Beverage
  • 03 Oct 2023
  • Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

level that I felt I could trust. I actually believed what I was reading sounded reasonable, which is difficult sometimes now. And I think it's more than just feeling happy about it. I think it's like, hmm, we're doing a good thing here. It's a good View Details
Keywords: by HBS Staff
  • 17 Jan 2024
  • HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

have to be careful about how and what they charge.” Amid fierce online competition among companies that know consumers can compare prices with a few clicks, the ultimate goal of psychological pricing is to help customers better appreciate... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Retail
  • 16 Jun 2008
  • Research & Ideas

Seven Tips for Managing Price Increases

discard your existing customer segmentation assumptions and segment consumers around product usage behavior and price sensitivity. You must get out into the marketplace yourself and talk to consumers directly to understand their pain... View Details
Keywords: by John Quelch
  • Web

Fellowships - Business History

research proposal online no later than December 1, 2025. Letters of reference can be submitted online through interfolio or by email to bhi@hbs.edu with the applicant's name in the subject line. We are an... View Details
  • March 2009 (Revised September 2011)
  • Case

Zopa: The Power of Peer-to-Peer Lending

By: Mikolaj Jan Piskorski, Isabel Fernandez-Mateo and David Chen
Zopa, a U.K.-based peer-to-peer lending company, connected individual lenders and borrowers via an online interface. The company charged a small fee for completed loan transactions but has not turned a profit. Zopa offered two platforms, Markets and Listings. Markets... View Details
Keywords: Financing and Loans; Personal Finance; Market Participation; Digital Platforms; Social and Collaborative Networks; Financial Services Industry; United Kingdom
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  • Web

Privacy Notice | About

utilized only for the purpose for which it has been requested. Harvard Business School may disclose the information you submit to its employees, consultants, service providers and agents, and to Harvard Business School clubs, other... View Details
  • 01 Sep 2023
  • News

Money Does Grow on (Family) Trees

For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information
  • Web

FAQs - Alumni

like to discuss your accommodations. Please share requests for American Sign Language interpreters and / or CART providers at least three weeks in advance. Please note that HBS will make every effort to secure services, but services are... View Details
  • June 2023
  • Exercise

Clash of Two Giants Simulation Exercise Instructions

By: Feng Zhu and Marco Iansiti
Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details
Keywords: Platform Strategies; Technology Platform; Customer Acquisition; Network Effects; Digital Platforms; Marketplace Matching; Strategy
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  • August 1999 (Revised September 1999)
  • Case

Double Dealmaking in the Browser Wars (A)

By: James K. Sebenius
Recounts two complex negotiations in which Netscape and Microsoft compete to win a browser contract with AOL--then later with KPMG. After reviewing the web and browser sectors, this case recounts AOL's dramatic negotiations with Netscape and with Microsoft over which... View Details
Keywords: Negotiation Process; Negotiation Tactics; Negotiation Deal; Web; Web Services Industry
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  • Web

Campus & Community | About

Self-Guided & Online Tours Take a Tour Contemporary Art More on Contemporary Art Yinka Shonibare CBE RA, Wind Sculpture (SG) V, 2019 Shimon Attie, Night Watch (Victor with Freedom Tower), Hudson River, 2018 Jaume Plensa, Inés, 2013 Class... View Details
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

of experimentation. Taking all these factors into account, a startup can create dozens of ads within just a few days, and learn quickly and cheaply what is most effective to attract suppliers. Uber, for instance, made extensive use of View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • Profile

Thomaz Galvao

want to close this gap by creating an online marketplace to match employers with employees we will train in technology and soft skills.” In order to get there, Thomaz says, “We want to build our brand so... View Details
  • Web

Topics - HBS Working Knowledge

Marketing Channels (1) Marketing Communications (15) Marketing Strategy (173) Marketing (322) Marketplace Matching (5) Markets (302) Mathematical Methods (10) Measurement and Metrics (16) Media (15) Medical Specialties (5) Mergers and... View Details
  • 20 Jan 2015
  • First Look

First Look: January 20

http://www.hbs.edu/faculty/Publication%20Files/15-057_22238ffa-00d7-4637-bd63-265fdfef9ccc.pdf Regulator Leniency and Mispricing in Beneficent Nonprofits By: Heese, Jonas, Ranjani Krishnan, and Frank Moers Abstract—We posit that nonprofits that provide a greater supply... View Details
Keywords: Sean Silverthorne
  • Web

HBS - The year in Review

School’s 2023 Alumni Achievement Award winners. Commencement Press Release Class Day Press Release Dean’s Award Bestowed The Dean’s Award, recognizing service to the School and society, was given to Cassidy Wald (MBA 2023). This award... View Details
  • 21 Jun 2022
  • HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

providing a basic service for free and paid subscriptions to an advanced version. By 2019, Slack had 88,000 paying customers and 10 million daily users. The company hired its first sales teams to recruit large corporations. Microsoft... View Details
Keywords: by Lane Lambert; Information Technology; Technology