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  • 22 Jan 2001
  • Research & Ideas

Control Your Inventory in a World of Lean Retailing

Manufacturers generally classify products in terms of broad product lines, developing a single marketing strategy and production plan for each line. That makes sense for... View Details
Keywords: by Frederick H. Abernathy, John T. Dunlop, Janice H. Hammond & David Weil; Consumer Products
  • 10 Mar 2015
  • First Look

First Look: March 10

  Publications February 2015 Academy of Management Review Reflections on the 2013 Decade Award: "Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited" Ten Years... View Details
Keywords: Carmen Nobel
  • 2014
  • Chapter

Mergers and Acquisitions and Innovation

By: Gautam Ahuja and Elena Novelli
This article (a) identifies the different theoretical perspectives and abstractions used to conceptualize the M&A–Innovation relationship; (b) reviews the literature on antecedents, consequences, and integration of M&A in the context of innovation; and (c) identifies... View Details
Keywords: Mergers; Acquisitions; Innovation; Knowledge-bases; Knowledge; Mergers and Acquisitions; Innovation and Invention
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  • Program

Advanced Management Program

six weeks on campus and one virtual module. During the virtual module, participants should set aside 10-12 hours per week to complete self-paced work and eight hours for live online sessions, which include faculty-led sessions, discussion... View Details

    Michael W. Toffel

    Professor Toffel is the Senator John Heinz Professor of Environmental Management. His research examines how companies are addressing climate change (especially decarbonization) and other environmental and working condition issues in their operations and supply... View Details

    • 10 Nov 2008
    • What Do You Think?

    How Much Can You Ask of Your Customers?

    Summing Up Is customer volunteerism combined with "ownership" a double-edged sword? It's seems okay to involve customers in providing ideas for new products and processes. Encourage them to refer new business. But beware the... View Details
    Keywords: by Jim Heskett
    • 18 Dec 2018
    • First Look

    New Research and Ideas, December 18, 2018

    leveraging their market power to gain traction for lower quality products when they use a tying strategy. In this paper, we empirically explore this question by examining Google’s decision to tie its new View Details
    Keywords: Dina Gerdeman
    • 25 Sep 2007
    • First Look

    First Look: September 25, 2007

    Obscurity: An Individual-Level Examination of 'Long Tail' Consumption Author:Anita Elberse Abstract The idea that online channels facilitate the distribution of a vast assortment of products is undisputed,... View Details
    Keywords: Martha Lagace
    • 19 Oct 2010
    • First Look

    First Look: October 19, 2010

    Raffaella Sadun, and John Van Reenen Publication:American Economic Review (forthcoming) Abstract The U.S. has experienced a sustained increase in productivity growth since the mid-1990s, particularly in... View Details
    Keywords: Sean Silverthorne
    • 18 Jul 2005
    • Research & Ideas

    Identify Emerging Market Opportunities

    Companies are increasingly looking to emerging markets like China as a vital source of growth. The problem is these companies often lack an effective strategy for identifying which countries to do business with. In a June Harvard Business View Details
    Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha
    • March 1998 (Revised March 1999)
    • Case

    NIKE, Inc. in the 1990s (C)

    By: John A. Quelch
    In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth. View Details
    Keywords: Diversification; Competition; Product Launch; Brands and Branding; Growth and Development Strategy; Apparel and Accessories Industry; Sports Industry
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    • February 2016 (Revised October 2017)
    • Case

    The Jungle and the Debate over Federal Meat Inspection in 1906

    By: David Moss and Marc Campasano
    In early June 1906, the House Committee on Agriculture heard testimony from two investigators appointed by President Theodore Roosevelt to verify allegations of unsanitary conditions at Chicago slaughterhouses that had appeared in Upton Sinclair's recent novel, The... View Details
    Keywords: Safety; Animal-Based Agribusiness; Governance Compliance; Laws and Statutes; Business and Government Relations; Agriculture and Agribusiness Industry; United States
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    • 24 Feb 2009
    • First Look

    First Look: February 24, 2009

    and how much, to use fiscal stimulus to resuscitate the economy. To help students understand Obama's options, the case reviews both the recent tax cuts under President George W. Bush, including the supply-side and demand-management... View Details
    Keywords: Martha Lagace
    • Article

    Multitasking While Driving: A Time Use Study of Commuting Knowledge Workers to Assess Current and Future Uses

    By: Thomaz Teodorovicz, Andrew L. Kun, Raffaella Sadun and Orit Shaer
    Commuting has enormous impact on individuals, families, organizations, and society. Advances in vehicle automation may help workers employ the time spent commuting in productive work-tasks or wellbeing activities. To achieve this goal, however, we need to develop a... View Details
    Keywords: In-vehicle User Interfaces; Time-use Study; Automated Vehicles; Knowledge Workers; Commuting
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    • Article

    Marketing in the Age of Web 2.0

    By: Jill Avery
    Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
    Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Consumer Products Industry
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    • 2021
    • Working Paper

    Quantifying the Value of Iterative Experimentation

    By: Iavor I Bojinov and Jialiang Mao
    Over the past decade, most technology companies and a growing number of conventional firms have adopted online experimentation (or A/B testing) into their product development process. Initially, A/B testing was deployed as a static procedure in which an experiment was... View Details
    Keywords: Product Development; Value Creation; Research
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    • Career Coach

    Jamal Eason

    Jamal (HBS’11, West Point ‘04) enjoys working with alumni & students to navigate their career paths in product management and general management in the tech sector. Leveraging his 16 years of experience in general management,... View Details
    Keywords: Technology
    • 28 Apr 2011
    • News

    Harvard Business School Holds 15th Annual Business Plan Contest

    • February 2010 (Revised September 2011)
    • Case

    Local Motors: Designed by the Crowd, Built by the Customer

    By: Michael I. Norton and Jeremy Dann
    In the wake of the meltdown among U.S. auto manufacturers in 2009, Jay Rogers, CEO of Local Motors, has a new approach for the automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars"... View Details
    Keywords: Business Startups; Customer Focus and Relationships; Collaborative Innovation and Invention; Product Design; Product Development; Creativity; Social and Collaborative Networks; Customization and Personalization; Auto Industry; Manufacturing Industry; United States
    Related

      Do Experts or Collective Intelligence Write with More Bias? Evidence from Encyclopædia Britannica and Wikipedia

      Organizations today can use both crowds and experts to produce knowledge. While prior work compares the accuracy of crowd-produced and expert-produced knowledge, we compare bias in these two models in the context of contested knowledge, which involves subjective,... View Details