Publications

October 2002 (Revised May 2004)
Case

Starbucks and Conservation International

By: James E. Austin and Cate Reavis

Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details

Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico

Nancy F. Koehn is a historian at the Harvard Business School where she holds the James E. Robison chair of Business Administration. Koehn's research focuses on crisis leadership and how leaders and their teams rise to the challenges of high-stakes situations. Her... View Details

Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products

12 Oct 1999
Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

What does cyberspace mean for physical retail space? Has online shopping changed the fundamentals of retailing? How should managers evaluate new in-store technologies? Harvard Business Review posed these... View Details

Keywords: by Raymond Burke; Retail

04 Oct 2021
Blog Post

Tapping into “Nontraditional” Private Equity and Venture Capital Talent at HBS

Recruiters reviewing hundreds of resumes for highly coveted roles in private equity and venture capital will often see candidates with backgrounds in banking and investing. This training and experience provides candidates with excellent... View Details

Keywords: Private Equity; Venture Capital

12 Mar 2013
First Look

First Look: March 12

marketers to communicate with consumers in a format that enhances their lives and offers long-term value. Paper: http://hbr.org/2013/03/for-mobile-devices-think-apps-not-ads/ar/1 The Mobile Banking Payment Revolution Authors:Gupta, Sunil... View Details

Keywords: Sean Silverthorne

2015
Book

Strong Brands, Strong Relationships

By: Susan Fournier, Michael Breazeale and Jill Avery

From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details

Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry

Find at Harvard

09 Sep 2014
First Look

First Look: September 9

Publications September 2014 Cambridge University Press Consumer Lending in France and America: Credit and Welfare By: Trumbull, Gunnar Abstract—Why did America embrace consumer credit over the course of... View Details

Keywords: Sean Silverthorne

04 Dec 2018
First Look

New Research and Ideas, December 4, 2018

includes analytics scholars interested in healthcare and healthcare practitioners interested in analytics. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55291 forthcoming Accounting Review Who View Details

Keywords: Dina Gerdeman

Program

Owner/President Management

designed to foster collaborative learning and accelerate personal growth. Review Our Campus Health & Safety Protocols Alumni Status Upon completing the Owner/President Management program, you will become a lifetime member of the HBS... View Details

Web

Faculty & Research

biggest, boldest dreams. Review of Economic Studies 92, no. 3 (May 2025): 1532-1563. Imagining the Future: Memory, Simulation and Beliefs By: Pedro Bordalo, Giovanni Burro, Katherine B. Coffman , Nicola Gennaioli and Andrei Shleifer How... View Details

Web

Publications - Faculty & Research

Harvard Business Review 103, no. 4 (July–August 2025): 141–145. Article Faith and Assimilation: Italian Immigrants in the U.S. By: Stefano Gagliarducci and Marco Tabellini How do ethnic religious organizations influence immigrant... View Details

14 Dec 2010
First Look

First Look: Dec. 14

Working PapersThe Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras Authors:Mary J. Benner and Mary Tripsas Abstract New industries sparked by technological change are characterized by high uncertainty. In this... View Details

Keywords: Sean Silverthorne

February 2011 (Revised December 2012)
Case

Coca-Cola on Facebook

By: John Deighton and Leora Kornfeld

In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details

Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry

07 Nov 2016
HBS Seminar

Vishal Gaur, Johnson, Cornell University

March–April 2025
Article

Getting Value from Digital Technologies

By: Frank Cespedes and Georg Krentzel

Companies need digital technologies in an omni-channel buying world where online and in-person interactions are complements, not either/or substitutes. Multi-channel hybrid sales solutions are required, but what are the key requirements for using the available... View Details

Keywords: Sales; Technology Adoption; Competitive Advantage

Read Now

February 2024 (Revised July 2024)
Case

Taffi: Entrepreneurship in Saudi Arabia

By: Paul A. Gompers and Fares Khrais

Taffi was a tech-enabled fashion styling startup founded by Shahad Geoffrey in Saudi Arabia in 2020. Within three years of operating, Geoffrey had pivoted the business multiple times. In 2023, Geoffrey was attempting the business’s most ambitious pivot yet, shifting... View Details

Keywords: Business Startups; Disruption; Entrepreneurship; Venture Capital; Investment; Growth and Development Strategy; Business Strategy; AI and Machine Learning; Fashion Industry; Technology Industry; Saudi Arabia; Arabian Peninsula

Program

Developing Yourself as a Leader—Virtual

broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision. Fee, Payment, and Cancellations The program fee covers tuition,... View Details

January 2025 (Revised April 2025)
Case

Less Is More: Will Aldi's Expansion Plans Pay Off in a Crowded U.S. Grocery Market?

By: David Collis and Haisley Wert

In 2024, the discount grocery retailer Aldi announced bold U.S. expansion plans. Within five years, the German company would increase its store count by 30% to reach 3,200+ stores across the United States and approach becoming the fifth largest grocery retailer in the... View Details

Keywords: Scope; Grocery; Corporate Strategy; Expansion; Business Model; Competitive Strategy; Retail Industry; United States