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Publications

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  • All HBS Web  (947)
    • People  (1)
    • News  (188)
    • Research  (592)
    • Events  (7)
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Show Results For

  • All HBS Web  (947)
    • People  (1)
    • News  (188)
    • Research  (592)
    • Events  (7)
    • Multimedia  (4)
  • Faculty Publications  (233)
← Page 33 of 947 Results →
  • 01 Apr 1997
  • News

Critical Information: MIS Monitors the Ever-Changing World of IT

based on their best efforts to forecast customer needs. With new technologies such as online grocery scanners, companies can better monitor consumer behavior, allowing them to anticipate needs more accurately and even create new products... View Details
Keywords: Elaine Gottlieb
  • 06 Sep 2005
  • Research & Ideas

When Product Variety Backfires

adding more and more variety to your cereal offerings. Finally, there may be tremendous competitive pressure to expand your assortment. If your competition comes out with new sizes or flavors, you feel you... View Details
Keywords: by Poping Lin; Consumer Products
  • 01 Jun 2014
  • News

Early Impact

1987), have made it possible for HBS faculty to do research, conduct surveys, hold forums around the country, and publish their ideas and insights, all as part of the multiyear U.S. Competitiveness Project that has spurred additional work... View Details
Keywords: Construction of Buildings; Construction; Colleges, Universities, and Professional Schools; Educational Services
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

theory, we show how and why these anomalies may occur when cross elasticities are estimated for pairs of brands that are substitutes. We empirically examine these issues in the context of the widely used Multiplicative Competitive... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2014
  • News

Innovation: Revenge of the Nerds

all these students, learning practical business skills every day but not yet applying them in the real world,” says Petitti. “And we saw all these businesses with needs.” To connect the two groups, the team built an online marketplace... View Details
Keywords: April White
  • Web

Innovation and Renovation: Optimizing Product Line Architecture - Course Catalog

product or service over time, and in satisfying customer needs more precisely and blocking competitive advances. Cases include Evernote, an online notetaking app. We will discuss the company’s... View Details
  • 18 Apr 2019
  • Research & Ideas

Open Innovation Contestants Build AI-Based Cancer Tool

like a trained oncologist? How about setting up an online competition to find out? An article being published April 18 in JAMA Oncology, a journal of the American Medical Association, describes the... View Details
Keywords: by Martha Lagace; Health; Medical Devices & Supplies
  • Web

Year in Review | Annual Report 2024

EndoShunt Medical Inc. MesaQuantum Solara (also a 2024 New Venture Competition Social Enterprise Track Grand Prize winner) Stratagen Bio Online Milestones Play Video duration: 57:44 Connext 2024 In May,... View Details
  • Profile

Jessica Kramer

online shopping with the appeal of brick-and-mortar browsing.” Throughout April, five different bus stops in Cambridge will carry the team’s posters: a visual simulation of bookstore shelves packed with titles and corresponding QR codes.... View Details
  • 01 Mar 2016
  • News

Case Study: Paper Chase

operates four sales kiosks in the Boston area, with mobile retail teams that visit local fairs and markets. The kiosks offer a valuable in-person experience with a high conversion rate for the $8–$13 cards. The split between in-person and View Details
  • 01 Sep 2018
  • News

Ask the Expert: Delivering the Goods

to last-mile business from FedEx, UPS, and Amazon. Unfortunately, the online retailer is piloting its own delivery service that would put it in direct competition with the Postal Service. And Amazon isn’t... View Details
Keywords: Jen McFarland Flint
  • 01 Feb 2001
  • News

Books

provides a hands-on blueprint for adopting the core principles of e-culture: treat strategy as improvisational theater; nurture networks of partners; reconstruct organizations as online and offline "communities"; and attract and retain... View Details
Keywords: books; research; Publishing Industries (except Internet); Information
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

  Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple advertising measurement... View Details
Keywords: Martha Lagace
  • 01 Jun 2013
  • News

Revitalizing America

entrepreneurs to places with unmet needs, where their imaginations can be stimulated to find new solutions—for example, the cloth incubators for premature babies who lack hospital access, developed by Embrace in San Francisco, or Khan Academy, which offers a massive... View Details
Keywords: Health, Social Assistance
  • 15 Oct 2012
  • Research & Ideas

Why Business IT Innovation is so Difficult

and Operations Management Unit at HBS. "The longer we take to figure this out, the more likely we're going to have a few of the best firms pulling way ahead based on this competitive advantage." More Likely To Go Radical In her research,... View Details
Keywords: by Maggie Starvish
  • 16 Jan 2018
  • First Look

First Look at New Research and Ideas, January 16, 2018

and Kate Barasz Abstract—Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented... View Details
Keywords: Sean Silverthorne
  • 29 Nov 2017
  • Blog Post

HBS, A Dream and Trey: How HBS Helped Me Launch My Social Enterprise

use my experiences to help other athletes is what led me to found Trey. Trey is the first to combine objective team-specific information with individualized recruiting advice in order to empower athletes in the recruiting process. Our View Details
  • 19 Apr 2018
  • News

One Last Pitch

The 2018 New Venture Competition started last fall with 360 teams. By Wednesday, April 18, just 12 teams—four finalists from each of the Alumni, Student Social Enterprise, and Student Business tracks—were left standing, vying for $315,000... View Details
Keywords: Jennifer Myers
  • 21 Oct 2008
  • First Look

First Look: October 21, 2008

$1 billion valuation for the company. Three key dilemmas confronted LinkedIn, however. First, at a time when the "walled garden" model of online community building was under siege, it had to decide how far it should open its... View Details
Keywords: Martha Lagace
  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

competitive hunt for media coverage, brands have made deliberate "mistakes" or released misleading statements just to induce a spike in online chatter, revealing later that the actions were stunts damaging... View Details
Keywords: by Dina Gerdeman; Advertising
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