New Product Diffusion - Publications - Faculty & Research

02 Oct 2000
Research & Ideas

Networked Incubators: Hothouses of the New Economy

diffusion of new technologies. A networked incubator can provide tremendous value to a start-up team through connections that help forge crucial strategic partnerships, recruit highly talented people, and... View Details

Keywords: by Morten T. Hansen, Henry W. Chesbrough, Nitin Nohria & Donald N. Sull

April 1992
Case

Time Inc. and New Magazine Development (B)

By: David J. Collis and Nancy Donohue

Keywords: Journals and Magazines; Product Development; Publishing Industry

Citation

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03 Dec 2014
News

The Internet of Things to bring a new economic boom

30 May 2017
First Look

First Look at New Research and Ideas, May 30

pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing—can Wilson provide new insights? Purchase this... View Details

Keywords: Sean Silverthorne

08 Jul 2002
Research & Ideas

How to Fashion Your New E-Business Model

and infrastructure to launch new product lines or businesses, or enter new markets. Industrial Age business innovation's favored producers. The innovations included: Physical... View Details

Keywords: by Lynda M. Applegate

14 Jan 2019
Op-Ed

These 4 CEOs Created a New Standard of Leadership

Four titans who defined a new era in business during the past decade recently concluded their terms: PepsiCo’s Indra Nooyi, Unilever’s Paul Polman, Mayo Clinic’s John Noseworthy, and US Bancorp’s Richard Davis. When they became CEOs, the... View Details

Keywords: by Bill George; Consumer Products; Consumer Products; Consumer Products; Consumer Products

16 May 2017
First Look

First Look at New Ideas and Research, May 16

mathematics. Yet they often struggle to fit the profiles sought by employers. A growing number of companies, including SAP, Hewlett Packard Enterprise, and Microsoft, have reformed their HR processes in order to access neurodiverse talent—and are seeing View Details

Keywords: Re: Multiple Faculty

02 May 2017
First Look

First Look at New Research: May 2, 2017

two new measures of bank productivity: one focused on deposit-taking productivity and one focused on asset productivity. We then use these measures to evaluate the cross-section of bank value. Both View Details

Keywords: Carmen Nobel

October 2019
Supplement

Airbus vs. Boeing (K): New Partnerships (2018)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes Airbus’ partnership with the Montreal-based aircraft manufacturer Bombardier beginning in 2017. The two companies partnered on the C Series of aircraft (later named the A220 Family), which consisted of small aircraft with 100–150 seats. The case... View Details

Keywords: Product Development; Air Transportation; Projects; Competition; Partners and Partnerships; Joint Ventures; Manufacturing Industry; Air Transportation Industry; United States; Europe; Canada; Brazil

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17 Apr 2017
News

Giving employees flexibility is all the rage. But a Harvard study says it might hurt productivity

01 Aug 2017
First Look

First Look at New Research and Ideas, August 1

alluring qualities of a brand without committing to it. We propose that brand flirting is exciting and that when consumers flirt with a brand other than their typically preferred brand in the same product category, they can transfer this... View Details

Keywords: Sean Silverthorne

July 2010
Case

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details

Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States

Citation

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22 Feb 2019
News

Empowering a New Generation of Business Leaders

made for great teaching moments and unanticipated creativity and fun,” says Mallory, who also served as a team consultant. “For instance, after a considerable period of anemic sales of their product (neon rubber wrist bands), the Chief... View Details

Keywords: Margie Kelley; Arts, Entertainment

July 2009
Teaching Note

Bernd Beetz: Creating the New Coty (TN)

By: Geoffrey G. Jones

Teaching Note for [808133]. View Details

Keywords: Financial Crisis; Brands and Branding; Corporate Entrepreneurship; Growth and Development; Business Subsidiaries; Product Launch; Beauty and Cosmetics Industry; Russia

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21 Nov 2017
First Look

First Look at New Research and Ideas, November 21, 2017

their boundaries and in their domestic economies only a subset of their production stages. A key decision facing firms worldwide is the extent of control to exert over the different segments of their View Details

Keywords: Sean Silverthorne

August 2018
Article

Creative Sparks or Paralysis Traps? The Effects of Contradictions on Creative Processing and Creative Products

By: Goran Calic and Sébastien Hélie

Paradoxes are an unavoidable part of work life. The unusualness of attempting to simultaneously satisfy contradictory imperatives can result in creative outcomes that simultaneously satisfy both imperatives by inducing search for, and selection of, novel and useful... View Details

Keywords: Creativity; Cognition and Thinking; Business or Company Management; Performance

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September 2017 (Revised June 2019)
Case

Dianrong: Marketplace Lending, Blockchain, and 'The New Finance' in China

By: Christopher J. Malloy, Lauren H. Cohen and Anthony K. Woo

This case examines the strategic positioning of Dianrong, one of the largest online peer-to-peer (P2P) lending platforms in China, in its attempt to become a foundational player in the expansion of the FinTech sector in Asia. Dianrong had recently announced the... View Details

Keywords: Financing and Loans; Internet and the Web; Supply Chain; Finance; Innovation and Invention; Competition; Product Positioning; Strategy; Financial Services Industry; China

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01 Aug 2014
News

A High-Tech New Way for Your Boss to Follow You Everywhere

22 Aug 2017
First Look

First Look at New Research and Ideas, August 23

industrial production (Alfaro and Chen, 2014). Using a unique worldwide plant-level dataset that reports detailed location, ownership, and operation information for plants in over 100 countries, we construct a spatially continuous index... View Details

Keywords: Sean Silverthorne