Publications

01 Sep 2003
News

Globalization Revisited

preferences for such programming over alien, standardized content often manifest themselves. “There are many other dynamics that can also undercut the viability of globally standardized products over time,” Ghemawat said. He added that the proper strategy for View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2005
News

Ideas: Books

Leviathans Multinational Corporations and the New Global History edited by Alfred D. Chandler Jr. and Bruce Mazlish (Cambridge University Press) In this collection of articles gathered by HBS professor emeritus (and Pulitzer Prize-winner)... View Details

Keywords: Alfred D. Chandler Jr.; Chandler

01 Jun 2010
News

$how Me the Money

(ECAs). ECAs offer financial guarantees to multinationals that in effect may reimburse firms for bribes paid or for contracts canceled by host countries because the View Details

Keywords: Garry Emmons; Administration of Economic Programs; Government; Executive, Legislative, and Other General Government Support; Government; Legal Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services

October 1993 (Revised September 1994)
Case

Becton Dickinson: Worldwide Blood Collection Team

By: Christopher A. Bartlett and Kathleen Scharf

Describes Becton Dickinson's evolving attempt to develop products and strategies to meet worldwide competitive and market needs. Traces the evolution of a classic parent company-led product-market strategy to truly transnational product and strategy development.... View Details

Keywords: Global Strategy; Product Development; Innovation and Management; Competitive Advantage; Multinational Firms and Management

01 Mar 2008
News

Reimagining China and India

advantage of China’s strengths, and for Chinese entrepreneurs to reciprocate, something that has taken root. Annual trade between the two countries has raced from near zero several years ago to more than $20 billion last year. For their part, View Details

Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services; Management; Retail Trade

December 1992
Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details

Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany

09 Jun 2003
Research & Ideas

Around the World of Entrepreneurial Ventures

entrepreneurial success despite a less-than-favorable context? A global perspective on opportunities is also fraught with questions. "How should entrepreneurs frame international expansion decisions? How does international expansion of start-up View Details

Keywords: by Martha Lagace

February 1995 (Revised November 1996)
Case

MasterCard and World Championship Soccer

By: John A. Quelch and Carin-Isabel Knoop

The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details

Keywords: Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Financial Services Industry; Sports Industry; France; United States

14 Nov 2011
Research & Ideas

Creating a Global Business Code

interest among multinational firms, including, Margolis observes, those that hesitated to participate in the initial survey. In focusing on the perceived differences between what a company should do and what it actually does do, this... View Details

Keywords: by Carmen Nobel

July 2005
Teaching Note

Globalizing Consumer Durables: Singer Sewing Machine before 1914 (TN)

By: Geoffrey G. Jones

Teaching Note to (9-804-001). View Details

Keywords: Global Strategy; Multinational Firms and Management; Factories, Labs, and Plants; Investment; Sales; Entrepreneurship; Success; Production; Marketing; Manufacturing Industry; United States; Russia; Scotland

November 2003 (Revised May 2016)
Case

Weetman Pearson and the Mexican Oil Industry (A)

By: Geoffrey Jones and Lisa Bud-Freirman

Taught in the MBA Evolution of Global Business course, a business history course on the growth of multinationals. Explores the role of the British entrepreneur Weetman Pearson in developing the Mexican oil industry before 1914. Shows this entrepreneur's evolution from... View Details

Keywords: History; Risk and Uncertainty; Non-Renewable Energy; Growth Management; Multinational Firms and Management; Entrepreneurship; Investment; Developing Countries and Economies; Energy Industry; Mexico

December 2001 (Revised January 2002)
Case

Nestle S.A.

By: Ray A. Goldberg and Hal Hogan

Peter Brabeck wants to focus Nestle as a wellness company in the global food system and do so in a way that provides both growth in sales and margins in both developed and developing countries. View Details

Keywords: Brands and Branding; Product Development; Supply Chain Management; Food; Multinational Firms and Management; Business Growth and Maturation; Sales; Agriculture and Agribusiness Industry; Food and Beverage Industry; Switzerland

13 Apr 2010
First Look

First Look: April 13

Institute/Taubman Center Policy Brief, John F. Kennedy School of Government, Harvard University, 2010. An abstract is unavailable at this time. Working PapersThe Global Agglomeration of Multinational Firms... View Details

Keywords: Martha Lagace

02 Jul 2013
First Look

First Look: July 2

Publications 2006 pub Matching Firms, Managers, and Incentives By: Bandiera, Oriana, Luigi Guiso, Andrea Prat, and Raffaella Sadun Abstract—We exploit a unique combination of administrative sources and survey data to study the match between View Details

Keywords: Anna Secino

01 Apr 1999
News

Short Takes

the 'best game in town' for using information resources to realize strategic advantage in serving customers." The Spotlight and the Bottom Line Do multinational corporations concern themselves with improving human rights in the countries... View Details

Keywords: Eileen K. McCluskey

September 20, 2004
Comment

How Consumers Value Global Brands

By: Douglas Holt, John A. Quelch and Earl L. Taylor

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details

Keywords: Global Brands; Brand Value; Multi-national Brands; Social Responsibility; Global Range; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Social Marketing; Corporate Social Responsibility and Impact

Read Now

April 1998
Case

Becton Dickinson: Worldwide Blood Collection Team (Abridged)

By: Clayton M. Christensen

Becton Dickinson's Vacutainer business was largely based in the United States, but in 1980 management determined to grow the business aggressively first in Europe and then Japan. These areas demanded new products that were tailored to local markets. Despite the change... View Details

Keywords: Resource Allocation; Growth and Development Strategy; Change Management; Product Development; Global Strategy; Expansion; Innovation and Invention; Multinational Firms and Management; Medical Devices and Supplies Industry; United States; Europe; Japan