• 13 Jul 2016
• HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

million. “You have to be more proactive and control the acquisition process, which word-of-mouth does not allow for.” That’s where digital marketing can help, allowing companies to target specific customers through search ads or social... View Details

Keywords: by Michael Blanding; Retail; Service; Transportation

• September 2006
• Teaching Note

The Pellegrins (TN) (A) and (B)

By: John A. Davis and Courtney Sampson

Teaching Note to (899-009) and (899-010). View Details

Keywords: Publishing Industry

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Davis, John A., and Courtney Sampson. "The Pellegrins (TN) (A) and (B)." Harvard Business School Teaching Note 807-056, September 2006.

• 12 Mar 2014
• Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

are its major themes? Geoffrey Jones: I have long been interested in the causes of globalization and its impact on societies. Both questions are best answered by looking at lengthy periods of time, and this... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Manufacturing; Consumer Products; Pharmaceutical

• 08 Aug 2017
• First Look

First Look at Research and Ideas, August 8, 2017

forthcoming Financial Analysts Journal Optimal Tilts: Combining Persistent Characteristic Portfolios By: Baker, Malcolm, Ryan Taliaferro, and Terry Burnham Abstract—We examine the optimal weighting of four tilts in U.S. equity markets... View Details

Keywords: Sean Silverthorne

• 26 Apr 2021
• News

Apple’s Soon-to-Be Rolled Out iOS 14.5 Puts Facebook in a Spin and Mark Zuckerberg Can Do Nothing About It

• Fast Answer

Corporate giving, foundations and grants

information about the missions, programs, and finances of more than 1.7 million IRS-recognized organizations. A free version of GuideStar is available remotely through Candid.  Chronicle of Philanthropy: Covers foundation View Details

• 2016
• Article

Academia's Emerging Crisis of Relevance and the Consequent Role of the Engaged Scholar

By: Andrew J. Hoffman

Universities are facing a crisis of relevance. While there are multiple reasons for this to be happening, one that deserves particular attention is the extent to which academic scholars do not see it as their role to engage in public and political discourse. However,... View Details

Keywords: Political Discourse; Public Engagement; Higher Education; Social Media

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Hoffman, Andrew J. "Academia's Emerging Crisis of Relevance and the Consequent Role of the Engaged Scholar." Journal of Change Management 16, no. 2 (2016): 77–96.

• 04 Jun 2001
• Research & Ideas

RealNetworks, CNET, and Judo Strategy

RealNetworks founder Rob Glaser, a veteran of doing battle with much larger Microsoft, has some words of wisdom on competing against a market giant: "If you want to beat Bobby Fischer, don't play chess." Glaser, president and... View Details

Keywords: by Jim Aisner

• 25 Aug 2010
• News

Games, Parties, Pranks, and Celebrations

(sent in by class-notes secretaries) Games 1972J. Section A started our bingo game in the second term of our first year (1971). Cards had the names of roughly a third of the class (24 of 75) on them (5 each for B, I, G, and O View Details

Keywords: Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

• September 2020
• Case

Chip and Joanna Gaines' Magnolia Network

By: Anita Elberse and Julia McNicholas

Chip and Joanna Gaines, who have shot to fame as stars of the hit television show Fixer Upper, are preparing to launch their own television network. It is April 2019, a year since the home-renovation show Fixer Upper’s fifth season on cable channel HGTV ended, and more... View Details

Keywords: Entertainment; Television; Superstars; Innovation; Creative Industries; Talent; General Management; Celebrities; Television Entertainment; Entrepreneurship; Joint Ventures; Innovation and Invention; Marketing; Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry

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Elberse, Anita, and Julia McNicholas. "Chip and Joanna Gaines' Magnolia Network." Harvard Business School Case 521-044, September 2020.

• 08 Dec 2022
• HBS Case

The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

Nestlé, the world’s largest food and beverage company, faced a difficult choice last February as Russian tanks rolled across Ukraine, and the 24/7 news and social View Details

Keywords: by Michael Blanding; Consumer Products

• June 1995
• Teaching Note

Time Life Inc. (A) and (B)TN

By: David A. Garvin and Artemis March

Teaching Note for (9-395-012) and (9-395-013). View Details

Keywords: Publishing Industry

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Garvin, David A., and Artemis March. "Time Life Inc. (A) and (B)TN." Harvard Business School Teaching Note 395-248, June 1995.

• 24 May 2021
• Op-Ed

Can Fabric Waste Become Fashion’s Resource?

COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details

Keywords: by Geoffrey Jones and Shelly Xu; Fashion