Publications

22 Feb 2017
News

What’s the Value of a Like?

Charles C.Y. Wang

Charles C.Y. Wang is the Tandon Family Professor of Business Administration at Harvard Business School. He is a research member of the European Corporate Governance Institute (ECGI) and an associate editor of Management Science and Journal of Accounting Research,... View Details

August 2015 (Revised February 2017)
Case

Bridj and the Business of Urban Mobility (A): Developing a New Model

By: Rosabeth Moss Kanter and Daniel Fox

Bridj, a Boston startup that provides Big Data-powered, "pop-up" bus routes that respond to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and... View Details

February 2008 (Revised June 2011)
Background Note

Social Networks: The Portals of Web 2.0

By: Stephen P. Bradley and Nancy Bartlett

Social networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace,... View Details

Keywords: Web; Technology; Networks; Information Technology Industry

09 Mar 2017
News

Why Politics Is Failing America

2015
Report

Growth & Shared Prosperity

By: Karen G. Mills

In June 2015, nearly 75 experienced leaders from across business, government, labor, academia, and media gathered at Harvard Business School to discuss a topic of increasing concern in America: How can our nation continue to remain competitive while also providing a... View Details

Keywords: Shared Prosperity; Wealth

Read Now

April 2013 (Revised October 2013)
Case

National Instruments

By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred

This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms... View Details

Keywords: Organizational Structure; Applications and Software; Organizational Culture; Technological Innovation; Digital Platforms; Innovation and Management; Media; Management Systems; Social and Collaborative Networks; Information Technology Industry; Service Industry; Texas

February 2011 (Revised November 2013)
Case

The Cheezburger Network

By: John Deighton and Leora Kornfeld

Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the... View Details

Keywords: Budgets and Budgeting; Digital Marketing; Customer Relationship Management; Venture Capital; Emerging Markets; Strategic Planning; Sales; Internet and the Web; Publishing Industry; Web Services Industry

2017
Other Teaching and Training Material

Organizational Behavior Reading: Leading Organizational Change

By: Ryan Raffaelli

This reading combines conceptual frameworks and research-based knowledge to provide practical guidance about how to lead organization change. The essential reading outlines key choices leaders must make when managing a change and the common traps that can cause a... View Details

Keywords: Leading Change; Organizational Change and Adaptation; Change Management

Rebecca A. Karp

Rebecca Karp is an Assistant Professor in the Strategy Unit at Harvard Business School. She teaches Strategy in the MBA required curriculum. Professor Karp is a field researcher and ethnographer. Her research examines how companies formulate and... View Details

October 2021
Case

Sparking Growth at Consumer Reports

By: Christina Wallace

Consumer Reports (CR) is a nonprofit organization that traditionally provided independent testing and research on consumer goods. With the need to diversify its audience and revenue streams CR partnered with market research firm Spark No. 9 to identify potential... View Details

Keywords: Nonprofit Management; Innovation; Entrepreneurship; Marketing; Social Media; Innovation and Management; Nonprofit Organizations

Ryan W. Buell

Ryan W. Buell is a Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School. He teaches View Details

Keywords: banking; e-commerce industry; fast food; financial services; high technology; hotels ＆ motels; insurance industry; restaurant; retailing; service industry; transportation

September 2005 (Revised October 2005)
Case

Agora SA

By: Tarun Khanna, Krishna G. Palepu, Vincent Dessain and Monika Stachowiak

Tells the story of Agora, the largest media company in Poland, describing its corporate strategy of diversification since its founding in 1989 by entrepreneurial journalists closely linked to the anti-communist movement Solidarity. Describes in detail Gazeta Wyborcza,... View Details

Keywords: Diversification; Competition; Media; Corporate Strategy; Emerging Markets; Media and Broadcasting Industry; Media and Broadcasting Industry; Germany; Poland

February 2009 (Revised September 2010)
Case

JWT China: Advertising for the New Chinese Consumer

By: Elisabeth Koll

This case analyzes the business strategy and expansion of JWT China from the late 1990s to 2008. As part of the world's fourth largest marketing communications network, JWT China grew into one of the largest integrated communications companies in China operating from... View Details

Keywords: Governing Rules, Regulations, and Reforms; Marketing Strategy; Consumer Behavior; Business and Government Relations; Business Strategy; Expansion; Advertising Industry; China