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Show Results For
- All HBS Web
(853)
- News (220)
- Research (548)
- Events (7)
- Multimedia (10)
- Faculty Publications (362)
- 01 Dec 2020
- News
Well Matched
founded by Diego Saez-Gil, is leveraging data and AI to create a carbon-offset marketplace for companies through reforestation projects. Another I’d mention is Every Mother, which offers exercises, education, and support for postpartum... View Details
- 10 Jan 2017
- First Look
First Look at New Research: January 10, 2017
negative outcomes, or as a rejuvenating experience, with positive post-break consequences. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52074 Harvard Business School Case 316-134 HourlyNerd HourlyNerd, a two-sided View Details
Keywords: Sean Silverthorne
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
year. And unlike for most TV advertising, viewers actually watch Super Bowl commercials. Which advertiser did best? It depends on whether we judge based on aesthetic aspects of the production or likely marketplace effectiveness. My... View Details
- 01 Oct 2001
- What Do You Think?
Will Information Technology Really Turn Organizations Upside Down This Time?
already determined that there's some truly fundamental reason to do so." Some question whether the "upside down" organization is an idea whose time has come. David Koltermann warns, "The potential revolution to turn management upside down is... View Details
Keywords: by James Heskett
- 06 Dec 2021
- News
The Sparkles in Our Skies
created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert Hagemann (MBA 2011). “That is a consumer who was not in the... View Details
- 01 Dec 2003
- News
DonorsChoose: Teaming Up with Teachers
primarily for public schools serving low-income families. It has created an online marketplace connecting teachers with “citizen philanthropists,” who buy supplies or services the schools can’t afford. At www.DonorsChoose.org, teachers... View Details
- August 1991 (Revised September 1994)
- Background Note
What Is Industrial Marketing?
Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects. View Details
Keywords: Customer Relationship Management; Innovation Strategy; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Marketplace Matching; Organizational Change and Adaptation; Core Relationships; Industrial Products Industry; Manufacturing Industry
Rangan, V. Kasturi. "What Is Industrial Marketing?" Harvard Business School Background Note 592-012, August 1991. (Revised September 1994.)
- 26 Jul 2016
- First Look
July 26, 2016
https://cb.hbsp.harvard.edu/cbmp/product/216076-PDF-ENG Harvard Business School Case 516-094 Airbnb, Etsy, Uber: Acquiring the First Thousand Customers By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups... View Details
Keywords: Sean Silverthorne
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=53942 From the Digital to the Physical: Federal Limitations on Regulating Online Marketplaces By: Edelman, Benjamin, and Abbey Stemler Abstract—Online View Details
Keywords: Sean Silverthorne
- 01 May 2012
- First Look
First Look: May 1
marketplace and so under-invest in the new technology. The second suggests that incumbent firms develop organizational capabilities and cognitive frames that make them slow to "see" new opportunities and that make it difficult... View Details
Keywords: Carmen Nobel
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Prius, would be a good example. In spite of great technological innovation, the Prius drives like any other car on the road. As a result, consumers don't need to change anything about the way they interact with their automobiles. Other innovations, like online grocery... View Details
- 17 May 2016
- First Look
May 17, 2016
to materialize. In 2014, Amazon had recorded a net loss of $241 million on revenues of $89 billion, in stark contrast to China’s leading Internet player Alibaba, which reported $3.9 billion of net income on revenue of $12.3 billion. While Alibaba was a third-party... View Details
Keywords: Sean Silverthorne
- 02 Sep 2015
- Research & Ideas
Explaining China's Crash
seven-year high. The consequences were felt by financial markets everywhere. Q: Given how opaque China’s economy is, does anyone accurately know how deep or lasting this slowdown might be? A: The official numbers must indeed be taken with a grain of salt. There is a... View Details
- 03 Feb 2009
- First Look
First Look: February 3, 2009
none of the passivity displayed by mass media audiences. This paper categorizes five roles for the interactive consumer and draws implications for marketing practice. It concludes that the balance of power over marketplace meaning-making... View Details
Keywords: Martha Lagace
- 06 Aug 2020
- News
Defining Flex Work
estimated that some 30 percent of women would leave the professional world to become caregivers, but that 70 percent would have stayed if they had access to a flexible schedule. It was an “aha” moment for Auerbach. She initially launched Werk as a View Details
- 01 Mar 2009
- News
Alumni Books
be the ones left standing once the dust clears. Charan traces the causes of this crisis, identifies the essential priorities managers need to focus on now, and offers clear guidelines for top executives and managers. Create Marketplace... View Details
- 30 Nov 2016
- Op-Ed
Where Could More Regulation Help Small Businesses? Online Lending.
paperwork, borrowers complete applications in minutes, with approval times cut to days, or even just a few minutes. And, in instances where borrowers want to shop and compare myriad options in one place, they can turn to marketplaces like... View Details
- 05 Jun 2014
- Research & Ideas
Fixing the ‘I Hate Work’ Blues
like partners and coaches than bosses and controllers in the traditional sense. Finally, the most senior executives in the organization should be engaged every day with the first-line: working with them in the marketplace and in customer... View Details
Keywords: by Bill George
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
The Subcommittee: My name is Benjamin Edelman. I am an assistant professor at the Harvard Business School, where my research focuses on the design of electronic marketplaces, including designing online marketplaces to assure safety,... View Details
- 13 Sep 2011
- First Look
First Look: September 13
Laura Arjona, and Emily ZhangHarvard Business School Case 712-410 AppDirect is a start-up that offers small businesses software-as-a-service solutions through a business app marketplace and portal. Daniel Saks, co-founder and co-CEO, is... View Details
Keywords: Sean Silverthorne