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  • September 2014 (Revised February 2015)
  • Case

Pfizer and AstraZeneca: Marketing an Acquisition (A)

By: John A. Quelch and James Weber
In 2014, Pfizer proposed a friendly acquisition of AstraZeneca, but the AstraZeneca board resisted over price and strategy concerns. Was this good for pharmaceutical consumers? Pfizer, like pharmaceutical companies in general, faced difficulties in growing sales due to... View Details
Keywords: Health Care Policy; Mergers And Acquisitions; Marketing; Government Relations; Crisis Management; Decision Making; Growth and Development; Management; Markets; Strategy; Pharmaceutical Industry; United Kingdom; United States
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Quelch, John A., and James Weber. "Pfizer and AstraZeneca: Marketing an Acquisition (A)." Harvard Business School Case 515-007, September 2014. (Revised February 2015.)
  • August 1987 (Revised December 1998)
  • Background Note

Capital Market Myopia

By: William A. Sahlman and Howard H. Stevenson
Focuses attention on a phenomenon we call capital market myopia, a situation in which participants in the capital markets ignore the logical implications of their individual investment decisions. Viewed in isolation, each decision seems to make sense. When taken... View Details
Keywords: Capital Markets
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Sahlman, William A., and Howard H. Stevenson. "Capital Market Myopia." Harvard Business School Background Note 288-005, August 1987. (Revised December 1998.)
  • March 2014 (Revised August 2015)
  • Technical Note

Technology Innovations in K-12 Education

By: John J-H Kim, Roniesha Copeland and Christine S. An
This background note on technology innovations in education offers a market overview of the edtech sector and discusses trends, common challenges, and criticisms encountered in exploring edtech ventures. The note introduces the promise of educational technology as it... View Details
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Kim, John J-H, Roniesha Copeland, and Christine S. An. "Technology Innovations in K-12 Education." Harvard Business School Technical Note 314-123, March 2014. (Revised August 2015.)
  • September 1995 (Revised October 1995)
  • Case

Transcape Systems: Creating a Market

Entrepreneurial companies must overcome substantial barriers to create markets for innovative products in industries reluctant to embrace change. Transcape Systems faces this callenge as it attempts to create a market for interactive multimedia software in the... View Details
Keywords: Market Entry and Exit; Applications and Software; Entrepreneurship; Business Startups; Product Marketing; Information Technology Industry; Entertainment and Recreation Industry; Health Industry
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Kosnik, Thomas J., and Dave Frampton. "Transcape Systems: Creating a Market." Harvard Business School Case 596-047, September 1995. (Revised October 1995.)
  • 2008
  • Article

Market Leadership and Strategic Investments in Innovation: The Adoption of E-Business Capabilities

By: Kristina Steffenson McElheran
This study focuses on whether more-productive firms are more likely to adopt process innovations and why. The empirical context is the adoption of e-business practices among U.S. manufacturing plants in early 2000. Based on detailed data from the U.S. Census of... View Details
Keywords: Investment; Innovation Strategy; Leadership; Motivation and Incentives; Competitive Advantage; Technology Adoption; Manufacturing Industry; United States
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McElheran, Kristina Steffenson. "Market Leadership and Strategic Investments in Innovation: The Adoption of E-Business Capabilities." Academy of Management Best Paper Proceedings (2008): 1–6p, 4 charts. (Finalist for the 2008 Best Paper Award presented by Academy of Management, TIM Division.)
  • February 2018
  • Article

Financial Disclosure and Market Transparency with Costly Information Processing

By: Marco Di Maggio and Marco Pagano
We study a model where some investors (“hedgers”) are bad at information processing, while others (“speculators”) have superior information-processing ability and trade purely to exploit it. The disclosure of financial information induces a trade externality: if... View Details
Keywords: Financial Disclosure; Information Processing; Liquidity; Market Transparency; Rational Inattention; Information; Financial Liquidity; Knowledge Use and Leverage; Corporate Disclosure; Financial Markets; Investment
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Di Maggio, Marco, and Marco Pagano. "Financial Disclosure and Market Transparency with Costly Information Processing." Review of Finance 22, no. 1 (February 2018): 117–153.
  • May 2007 (Revised August 2007)
  • Case

Prediction Markets at Google

By: Peter A. Coles, Karim R. Lakhani and Andrew P. McAfee
In its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best... View Details
Keywords: Forecasting and Prediction; Knowledge Sharing; Knowledge Use and Leverage; Market Participation; Information Technology
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Coles, Peter A., Karim R. Lakhani, and Andrew P. McAfee. "Prediction Markets at Google." Harvard Business School Case 607-088, May 2007. (Revised August 2007.)
  • 15 Jan 2019
  • Working Paper Summaries

The Creation and Evolution of Entrepreneurial Public Markets

Keywords: by Shai Bernstein, Abhishek Dev, and Josh Lerner; Banking; Financial Services
  • May 2013
  • Article

Hybrid Innovation in Meiji Japan

By: Tom Nicholas
Japan's hybrid innovation system during the Meiji era of technological modernization provides a useful laboratory for examining the effectiveness of complementary mechanisms to patents. Patents were introduced in 1885, and by 1911, 1.2 million mostly non-pecuniary... View Details
Keywords: Prizes; Technological Innovation; System; Patents; Knowledge; Value; Cost vs Benefits; Factories, Labs, and Plants; Performance Effectiveness; Japan
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Nicholas, Tom. "Hybrid Innovation in Meiji Japan." International Economic Review 54, no. 2 (May 2013): 575–600.
  • 15 Nov 2006
  • Research & Ideas

Lessons Not Learned About Innovation

toothbrush, the marketing campaign for the Mach3Turbo, and the new-concept 2006 five-blade battery-powered Fusion shaving system—that raised revenues and profits. Managers at these companies have learned the View Details
Keywords: by Sean Silverthorne
  • 23 Sep 2022
  • Research & Ideas

8 Strategies to Sustain Business Innovation

Sooner or later, every company runs into challenges that force them to make tough trade-offs during the innovation process. Harvard Business School associate professor Rory McDonald calls these moments “tensions.” The streaming service... View Details
Keywords: by Lane Lambert

    Innovation on Wings: Nonstop Flights and Firm Innovation in the Global Context

    We study whether, when, and how better connectivity through nonstop flights leads to positive innovation outcomes for firms in the global context. Using unique data of all flights emanating from 5,015 airports around the globe from 2005 to 2015 and exploiting a... View Details
    • 1998
    • Book

    Wellsprings of Knowledge: Building and Sustaining the Sources of Innovation

    By: D. A. Leonard
    Keywords: Knowledge
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    Leonard, D. A. Wellsprings of Knowledge: Building and Sustaining the Sources of Innovation. Paperback ed. Boston: Harvard Business School Press, 1998.

      The Future of Cities Depends on Innovative Financing

      Today’s mega-cities have a footprint problem. They are developing horizontally, not vertically, with vast areas of low sprawl reaching out for miles from Sao... View Details
      • 2008
      • Book

      Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

      By: Gerald Zaltman and Lindsay Zaltman
      Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
      Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
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      Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
      • 05 Jun 2014
      • News

      The Misunderstood Art of Leading an Innovative Culture

      • October 2001 (Revised November 2002)
      • Case

      Herman Miller(B): Creating Innovation Streams

      By: Sandra J. Sucher and Stacy McManus
      In 1997, Mike Volkema faced the difficulty of attempting to revitalize a once dynamic organization. Volkema wondered how he could incorporate advances made within subsidiaries, such as Miller SQA's business model innovation, into the company as a whole while also... View Details
      Keywords: Innovation and Invention; Innovation and Management; Product Design; Product Development; Product; Supply Chain Management; Business Model; Service Delivery; Customer Value and Value Chain; Manufacturing Industry; Consumer Products Industry
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      Sucher, Sandra J., and Stacy McManus. "Herman Miller(B): Creating Innovation Streams." Harvard Business School Case 602-024, October 2001. (Revised November 2002.)
      • Teaching Interest

      Digital Marketing Strategy

      By: John A. Deighton

      When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

      • 2007
      • Book

      Innovation wo Umidasu Chikara (The Mother of Innovation)

      By: Hirotaka Takeuchi and Ken Kusunoki
      Keywords: Innovation and Invention
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      Takeuchi, Hirotaka, and Ken Kusunoki. Innovation wo Umidasu Chikara (The Mother of Innovation). Tokyo: Goma Shobō, 2007, Japanese ed.

        Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation

        Organization Science, 22(6):1399-1417

        We argue that innovation by individual users and open collaborative innovation increasingly compete with and may displace producer innovation in many parts of the economy.

         View Details
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