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  • All HBS Web  (2,910)
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    • News  (439)
    • Research  (1,991)
    • Events  (19)
    • Multimedia  (5)
  • Faculty Publications  (1,034)

Show Results For

  • All HBS Web  (2,910)
    • People  (4)
    • News  (439)
    • Research  (1,991)
    • Events  (19)
    • Multimedia  (5)
  • Faculty Publications  (1,034)
← Page 33 of 2,910 Results →

    Benson P. Shapiro

    Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

    Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
    • 16 Jun 2020
    • Research & Ideas

    Your Customers Have Changed. Here's How to Engage Them Again.

    has dropped sharply—they must find new markets to grow. Hence, American, Delta, and United Airlines are now employing airplanes previously targeted for passengers to fulfill... View Details
    Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service
    • 07 May 2020
    • Research & Ideas

    The One Good Thing Caused by COVID-19: Innovation

    businesses." At the same time, some market segments will continue to prefer the physical interactions embodied in the "old" model and will be willing to pay a... View Details
    Keywords: by Hong Luo and Alberto Galasso
    • 01 Dec 2006
    • News

    Over 50 and Job Hunting?

    improving market share, for example, might target a company where sales have been stagnant for a couple of quarters. Demonstrated profitability is a key competitive asset for older MBAs. “You may be looking... View Details
    Keywords: Deborah Blagg; job hunting
    • 07 Sep 2021
    • Research & Ideas

    Who Pays For Wildfire and Hurricane Damage? Everyone.

    New Mexico homeowners might think their inland location buffers them from the financial toll of climate change, but they’re still paying for climate-related property damage occurring in coastal states. New research finds that homeowners in New Mexico and other states... View Details
    Keywords: by Kristen Senz; Insurance
    • Fast Answer

    Forecasts: economic, industry, and country

    Intelligence Unit  Select Data--Data Tool from the top menu. In Step 1, select All Market Indicators. Choose countries or region in Step 2 and add your... View Details
    • November 1992 (Revised June 1994)
    • Case

    Packaged Products Company: Handy-Pak Introduction

    By: Frank V. Cespedes and Laura Goode
    The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details
    Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Service Industry
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    Cespedes, Frank V., and Laura Goode. "Packaged Products Company: Handy-Pak Introduction." Harvard Business School Case 593-057, November 1992. (Revised June 1994.)
    • 31 Aug 2012
    • Working Paper Summaries

    The Effect of Institutional Factors on the Value of Corporate Diversification

    Keywords: by Venkat Kuppuswamy, George Serafeim & Belén Villalonga
    • 12 Apr 2004
    • Research & Ideas

    Operations and the Competitive Edge

    Obstacles facing companies in today's hyper-competitive global markets are seemingly more complex than ever, to the point that managers must rethink many of the basic principles of good operations management, says Robert Hayes. In a new... View Details
    Keywords: by Martha Lagace
    • July–September 2014
    • Article

    Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]

    By: Anita Elberse
    Markets for soccer players are winner-take-all markets in which a select few top players earn extremely high rewards. The search for effective talent strategies in these conditions has led clubs to pursue a superstar-acquisition model, a talent-development model, or a... View Details
    Keywords: Sports Management; Talent Management; Talent and Talent Management; Sports; Sports Industry; Europe; Latin America
    Citation
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    Elberse, Anita. "Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]." Foreign Affairs Latinoamérica 14, no. 3 (July–September 2014): 19–27.
    • 15 Feb 2007
    • Research & Ideas

    Helping Low-Income Families Save More

    Podcast with: Peter TufanoInterviewer: James AisnerRunning Time: 18 min., 55 sec. View Details
    Keywords: by Jim Aisner; Banking; Financial Services
    • December 2001 (Revised February 2008)
    • Case

    Borealis

    By: Robert S. Kaplan and Bjorn N. Jorgensen
    When Borealis, a European producer of plastics, used a traditional, time-consuming budgeting process, the budget was quickly out of date in a competitive environment characterized by continually changing input and output prices and dynamic market conditions. This case... View Details
    Keywords: Activity Based Costing and Management; Budgets and Budgeting; Forecasting and Prediction; Investment; Governance Controls; Balanced Scorecard; Management Systems; Manufacturing Industry; Europe
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    Kaplan, Robert S., and Bjorn N. Jorgensen. "Borealis." Harvard Business School Case 102-048, December 2001. (Revised February 2008.)
    • 19 May 2008
    • Research & Ideas

    Connecting School Ties and Stock Recommendations

    would come out strong, in fact ties from non–Ivy League schools were just as powerful, the researchers learned. They detail the results and implications in an HBS working paper, "Sell Side School Ties" [PDF]. "Our findings... View Details
    Keywords: by Martha Lagace; Financial Services
    • September 1999 (Revised October 2006)
    • Case

    MarketSoft

    By: Joseph B. Lassiter III and Diana S. Gardner
    Greg Erman and Nancy Benovich-Gilby have assembled a team and selected a market for the launch of a high-potential venture based on using an Internet-based service to manage the flow of sales leads between principals and their distribution channel partners. Their... View Details
    Keywords: Product Development; Planning; Sales; Management; Internet; Web Services Industry
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    Lassiter, Joseph B., III, and Diana S. Gardner. "MarketSoft." Harvard Business School Case 800-069, September 1999. (Revised October 2006.)
    • 12 Sep 2012
    • Research & Ideas

    The Unexpected Link Between Cadavers and Careers

    nonprofit entrepreneurial ventures have begun to address the need for cadavers. Generally, recruiters for these ventures target those for whom death is likely to be top of mind. "They'll set up a stand at a retirees' convention, go... View Details
    Keywords: by Carmen Nobel; Education; Health
    • September 2018
    • Case

    Sealed Air Corporation: Deciding the Fate of VTID (Abridged)

    By: Elie Ofek
    In mid-2010 the Sealed Air Corporation has to decide on next steps for its novel video tracking technology (called VTID) after unsuccessful attempts to market it in three different industry settings. The company must determine whether its most recent target market, the... View Details
    Keywords: Budgets and Budgeting; Customer Focus and Relationships; Decision Choices and Conditions; Technological Innovation; Marketing Strategy; Problems and Challenges; Commercialization; Service Industry
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    Ofek, Elie. "Sealed Air Corporation: Deciding the Fate of VTID (Abridged)." Harvard Business School Case 519-030, September 2018.

      Shikhar Ghosh

      Shikhar Ghosh is a Professor of Management Practice in the Entrepreneurial Management Unit. He currently teaches in the elective curriculum and is the course head for 3 Technologies that will Change the World. Shikhar received the Apgar Award for innovation in... View Details

      • March 2020 (Revised June 2023)
      • Case

      EyeControl: Inspiring Communication

      By: Paul A. Gompers and Danielle Golan
      Eye-controlled communication device startup EyeControl was founded in Tel Aviv, Israel in 2016 by cofounders with a shared personal connection to locked-in syndrome—a neurological disorder that left sufferers cognitively sound, yet paralyzed, with the exception of eye... View Details
      Keywords: Health Disorders; Communication Technology; Business Startups; Expansion; Finance; Decision Making; Social Enterprise; Medical Devices and Supplies Industry
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      Gompers, Paul A., and Danielle Golan. "EyeControl: Inspiring Communication." Harvard Business School Case 820-078, March 2020. (Revised June 2023.)
      • 24 Nov 2003
      • Research & Ideas

      Boards and Corporate Governance: A Balanced Scorecard Approach

      A board's most important function is approval and oversight of strategy and of major strategic decisions, such as acquisitions and large capital expenditures. Boards are... View Details
      Keywords: Re: Robert S. Kaplan & Krishna G. Palepu
      • 2024
      • Article

      Beyond the 510(k): The Regulation of Novel Moderate-Risk Medical Devices, Intellectual Property Considerations, and Innovation Incentives in the FDA’s De Novo Pathway

      By: Mateo Aboy, Cristina Crespo and Ariel Stern
      Moderate-risk medical devices constitute 99% of those that have been regulated by the U.S. Food and Drug Administration (FDA) since it gained authority to regulate medical technology nearly five decades ago. This article presents an analysis of the interaction between... View Details
      Keywords: Governing Rules, Regulations, and Reforms; Health Care and Treatment; Technology Adoption; Technological Innovation; Safety; Medical Devices and Supplies Industry; United States
      Citation
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      Aboy, Mateo, Cristina Crespo, and Ariel Stern. "Beyond the 510(k): The Regulation of Novel Moderate-Risk Medical Devices, Intellectual Property Considerations, and Innovation Incentives in the FDA’s De Novo Pathway." Art. 29. npj Digital Medicine 7 (2024).
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