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Show Results For
- All HBS Web
(1,013)
- News (73)
- Research (891)
- Events (4)
- Multimedia (1)
- Faculty Publications (637)
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
newspapers that charge subscription fees. "It's likely that the free newspapers will cover popular content in order to attract more eyeballs," Zhu says. How the incumbent papers will respond to their entry is an interesting... View Details
- November 1998 (Revised November 1999)
- Case
British Sugar in China
By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder
British Sugar, the first major diversification of Associated British Foods, is entering China as part of the global sweetener, starch, and ingredient strategy. View Details
Keywords: Trade; Food; Globalization; Marketing Strategy; Market Entry and Exit; Diversification; Consumer Products Industry; China; United Kingdom
Goldberg, Ray A., Carin-Isabel Knoop, and Srinivas Sunder. "British Sugar in China." Harvard Business School Case 599-059, November 1998. (Revised November 1999.)
- March 2007
- Teaching Note
Latvia: Economic Strategy after EU Accession (TN)
By: Michael E. Porter and Christian H.M. Ketels
Teaching note to 707515. View Details
- September 1995 (Revised March 1998)
- Case
Argentina's YPF Sociedad Anonima (B)
By: Michael Y. Yoshino and Carin-Isabel Knoop
YPF, a recently privatized and restructured Argentine-based oil company now turns its attention to international expansion and faces an opportunity to acquire Maxus, a troubled U.S. oil company. The case discusses whether the company should go ahead with the proposed... View Details
Keywords: Acquisition; Non-Renewable Energy; Globalization; Emerging Markets; Market Entry and Exit; Privatization; Natural Environment; Expansion; United States; Argentina
Yoshino, Michael Y., and Carin-Isabel Knoop. "Argentina's YPF Sociedad Anonima (B)." Harvard Business School Case 396-024, September 1995. (Revised March 1998.)
- July 2009
- Teaching Note
TH!NK: The Norwegian Electric Car Company (TN)
Teaching Note for [808070]. View Details
- Web
Managing International Trade and Investment - Course Catalog
endeavors. Course Content The course will be divided into three modules. The first module looks at varieties of capitalisms, meaning the profound differences in market organization in different countries and regions. We will focus on... View Details
- September 1988 (Revised October 1992)
- Case
Suzuki Samurai
By: John A. Quelch
Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction. View Details
Keywords: Product Positioning; Marketing Strategy; Market Entry and Exit; Advertising Campaigns; Advertising Industry; Auto Industry; Japan; United States
Quelch, John A. "Suzuki Samurai." Harvard Business School Case 589-028, September 1988. (Revised October 1992.)
- January 1992 (Revised March 2006)
- Case
The DAG Group
Chris Hackett and Val Rayzman have spent six months after graduating from business school exploring the possibility of building a chain of upscale drycleaners. This fragmented industry looked ripe for an innovative new entrant. Chris and Val have researched the... View Details
Keywords: Strategic Planning; Market Entry and Exit; Entrepreneurship; Acquisition; Service Industry
Bhide, Amar. "The DAG Group." Harvard Business School Case 392-077, January 1992. (Revised March 2006.)
- August 2024 (Revised November 2024)
- Case
Commonwealth Fusion Systems: Born at Scale
This case study chronicles the journey of Commonwealth Fusion Systems (CFS) on its ambitious mission to commercialize fusion energy and become the world’s leading provider of fusion power plants. Emerging from a “special arrangement” with MIT's Plasma Science and... View Details
Keywords: Nuclear Energy; Innovation; Entrepreneurship; Entrepreneurial Finance; Energy Generation; Commercialization; Science-Based Business; Technological Innovation; Market Entry and Exit; Energy Industry
Krieger, Joshua Lev, Jim Matheson, Kyle Myers, Gunnar Trumbull, and Richard Vietor. "Commonwealth Fusion Systems: Born at Scale." Harvard Business School Case 825-061, August 2024. (Revised November 2024.)
- September 1993 (Revised June 1994)
- Supplement
Hewlett-Packard: Singapore (B)
Discusses the printer Hewlett-Packard has developed. View Details
Keywords: Risk and Uncertainty; Product Development; Research; Marketing; Market Entry and Exit; Computer Industry; Manufacturing Industry; Singapore
Leonard, Dorothy A. "Hewlett-Packard: Singapore (B)." Harvard Business School Supplement 694-036, September 1993. (Revised June 1994.)
- December 1992 (Revised June 1996)
- Case
Siemens Corporation (A): Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes the approach of the German-based multinational company, Siemens Corp., to establishing an identity in the United States. The specific goals for the 1991-92 corporate advertising campaign are described. Examples of print and television messages are included,... View Details
Keywords: Advertising Campaigns; Trade; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Germany; United States
Greyser, Stephen A., and Norman Klein. "Siemens Corporation (A): Corporate Advertising for 1992." Harvard Business School Case 593-022, December 1992. (Revised June 1996.)
- April 2014 (Revised July 2015)
- Case
Sanofi Pasteur: The Dengue Vaccine Dilemma
By: V. Kasturi Rangan, David E. Bloom, Vincent Dessain and Emilie Billaud
In 2012, Sanofi Pasteur was racing to develop a vaccine against dengue, a mosquito-borne disease, and was evaluating this product in a Phase IIb trial conducted with school children in Thailand. But while the candidate vaccine met the high safety expectations and a... View Details
Keywords: Health Testing and Trials; Product Launch; Market Entry and Exit; Emerging Markets; Pharmaceutical Industry; France
Rangan, V. Kasturi, David E. Bloom, Vincent Dessain, and Emilie Billaud. "Sanofi Pasteur: The Dengue Vaccine Dilemma." Harvard Business School Case 514-074, April 2014. (Revised July 2015.)
- April 1998
- Teaching Note
Materials Technology Corporation TN
By: Clayton M. Christensen
Teaching Note for (9-694-075). View Details
- Article
How Local Context Shapes Digital Business Abroad
By: William R. Kerr
This article identifies how digital businesses need to be adapted to the local environment in which they are being applied. Core ideas include the development of strong barriers to entry, the types of network effects encountered, and the localization of business... View Details
Keywords: Business Model; Information Technology; Geographic Location; Market Entry and Exit; Adaptation; Entrepreneurship; Network Effects
Kerr, William R. "How Local Context Shapes Digital Business Abroad." Harvard Business Review (website) (June 24, 2015).
- February 1984
- Case
Chicago-Midway (B): Midway (Southwest) Airlines
Keywords: Business and Government Relations; Governing Rules, Regulations, and Reforms; Competition; Market Entry and Exit; Air Transportation Industry
Vietor, Richard H.K. "Chicago-Midway (B): Midway (Southwest) Airlines." Harvard Business School Case 384-154, February 1984.
- September 2001 (Revised October 2002)
- Case
Virgin Group, The: Filling in the Value Gap
By: Frances X. Frei, Hanna Rodriguez-Farrar and Corey B. Hajim
Chronicles the successes and failures of the Virgin Group. By examining these examples, students discover attributes of Virgin's overall service concept, which, at its core, competes on quality rather than on price. Students are challenged to consider how Virgin might... View Details
Keywords: Quality; Competition; Price; Business Conglomerates; Service Operations; Service Delivery; Market Entry and Exit
Frei, Frances X., Hanna Rodriguez-Farrar, and Corey B. Hajim. "Virgin Group, The: Filling in the Value Gap." Harvard Business School Case 602-057, September 2001. (Revised October 2002.)
- March 2007
- Supplement
Bain & Company, Inc.
In late 2001, the consultancy Bain must decide whether to launch information technology as a practice area within the firm. The senior executives who are Bain's clients have been asking more and more IT-related questions of the firm's partners, who find themselves... View Details
Keywords: Organizational Change and Adaptation; Information Technology; Market Entry and Exit; Information Technology Industry; Consulting Industry
McAfee, Andrew P. "Bain & Company, Inc." Harvard Business School Video Supplement 607-704, March 2007.
- February 2008
- Teaching Note
Chiaphua Group Vietnam (TN)
By: Nicolas P. Retsinas and Ben Creo
Teaching Note for [207090]. View Details
- August 2010 (Revised November 2010)
- Case
Tesco PLC: Fresh & Easy in the United States
By: John A. Quelch
Tesco, the world's third largest retailer, is facing problems with its launch of a new retail chain in the U.S. View Details
Keywords: Multinational Firms and Management; Marketing; Market Entry and Exit; Retail Industry; United Kingdom; United States
Quelch, John A. "Tesco PLC: Fresh & Easy in the United States." Harvard Business School Case 511-009, August 2010. (Revised November 2010.)
- 31 Oct 2017
- First Look
New Research and Ideas, October 31, 2017
Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53418 Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market By: Wen, Wen, and Feng Zhu... View Details
Keywords: by Sean Silverthorne