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Show Results For
- All HBS Web
(2,946)
- People (3)
- News (526)
- Research (1,940)
- Events (14)
- Multimedia (6)
- Faculty Publications (1,054)
- March 2023 (Revised May 2025)
- Case
On
By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Switzerland; Germany; United States
- January 2009
- Case
Supersonic Business Jets
By: Dennis A. Yao and Julia Rozovsky
In the fall of 2002, Brian Barents, ex-CEO of Galaxy Aerospace, faced an important decision: whether or not to enter the supersonic business jet (SSBJ) industry. Supersonic flight-flight faster than the speed of sound-had long tantalized leaders of commercial aerospace... View Details
- 28 Jul 2008
- Research & Ideas
Making the Decision to Franchise (or not)
Organizational Design And Performance The impact of organizational design choices on performance will be considered in other papers; Campbell notes that early evidence indicates that unit sales are lower for... View Details
- Research Summary
Managing in an Information Age
Lynda M. Applegate's research focuses on the influence of information technology on markets and organizations. Her findings on the evolution of electronic commerce and on the role of information technology as an enabler of flexible and adaptive ... View Details
- Teaching Interest
Advanced Management Program
Market volatility and disruptive innovation are changing the way companies compete in every industry—and increasing the demand for business leaders who can manage globally in the age of digital transformation. Whether you are looking to move up to the executive... View Details
- Fall, 2024
- Article
Sixty Years of the Voting Rights Act: Progress and Pitfalls
By: Andrea Bernini, Giovanni Facchini, Marco Tabellini and Cecilia Testa
We review the literature on the effects of the 1965 Voting Rights Act (VRA), which removed formal restrictions to Black political participation. After a brief description of racial discrimination suffered by Black Americans since Reconstruction, we introduce the goals... View Details
Keywords: Prejudice and Bias; Equality and Inequality; Race; Political Elections; Voting; Policy; Outcome or Result; Government Legislation
Bernini, Andrea, Giovanni Facchini, Marco Tabellini, and Cecilia Testa. "Sixty Years of the Voting Rights Act: Progress and Pitfalls." Oxford Review of Economic Policy 40, no. 3 (Fall, 2024): 486–497.
- 2013
- Working Paper
Bank Failures and Output During the Great Depression
By: Jeffrey Miron and Natalia Rigol
In response to the Financial Crisis of 2008, macroeconomic policymakers employed a range of tools designed to prevent failures of large, complex financial institutions (“banks”). The Treasury and the Fed justified these actions by arguing that bank failures exacerbate... View Details
Miron, Jeffrey, and Natalia Rigol. "Bank Failures and Output During the Great Depression." NBER Working Paper Series, No. 19418, August 2013.
- August 2003 (Revised March 2004)
- Case
Waltz on the Danube
By: Arthur I Segel, Vincent Dessain and Anais Loizillon
Describes the intricate parts of an early real estate deal from the standpoint of the developer including feasibility analysis, market choice, acquisition of land, project development, design and construction issues, investment returns, and equity financing issues.... View Details
Keywords: Joint Ventures; Management; Property; Project Finance; Real Estate Industry; Germany; Hungary
Segel, Arthur I., Vincent Dessain, and Anais Loizillon. "Waltz on the Danube." Harvard Business School Case 804-021, August 2003. (Revised March 2004.)
Thomas R. Eisenmann
Thomas R. Eisenmann is the Howard H. Stevenson Professor of Business Administration at the Harvard Business School; Peter O. Crisp Faculty Chair, Harvard Innovation Labs; and Unit Head of the HBS Entrepreneurial... View Details
Keywords: advertising; broadcasting; communications; computer; e-commerce industry; electronic publishing; electronics; entertainment; fiber optics; high technology; home video games; information technology industry; infrastructure industry; internet; journalism; media; motion pictures; music; publishing industry; semiconductor; software; telecommunications; television; video games
- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
In most companies, no one knows and understands your customers and their changing needs better than the marketing department. Certainly that knowledge should be routinely presented and understood by the chief executive and board of... View Details
Keywords: by Sean Silverthorne
- 2012
- Teaching Note
Beyondsoft Co., Ltd. (B) (TN)
By: F. Warren McFarlan, Donghong Li and Hong Zhang
The case "Beyondsoft Co., Ltd. (A)" completed in early 2010 described the strategic path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its major business lines and the relations with the major customers at that time, the... View Details
Keywords: Computer Software; Entrepreneurship; Information Technology; Outsourcing; Strategy; China; Applications and Software; China
McFarlan, F. Warren, Donghong Li, and Hong Zhang. "Beyondsoft Co., Ltd. (B) (TN)." Tsinghua University Teaching Note, 2012.
- 27 Feb 2007
- First Look
First Look: February 27, 2007
design integrity of a family of products, how far to extend a brand, how to manage creative employees, and where to source creative work. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607052 ... View Details
Keywords: Martha Lagace
- 07 Jul 2015
- First Look
First Look: July 7, 2015
Successful Products for Emerging Markets By: Winter, Amos, and Vijay Govindarajan Abstract—Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for... View Details
Keywords: Sean Silverthorne
Michael E. Porter
Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details
- 07 Mar 2013
- HBS Seminar
Horace Dediu, Asymco
- July 2005 (Revised April 2009)
- Case
Real Madrid Club de Futbol (Multimedia)
By: John A. Quelch
In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and extend the club's brand... View Details
Keywords: Risk Management; Brands and Branding; Marketing Strategy; Organizational Change and Adaptation; Sports; Expansion; Sports Industry; Spain
Quelch, John A. "Real Madrid Club de Futbol (Multimedia)." Harvard Business School Multimedia/Video Case 505-081, July 2005. (Revised April 2009.)
- 2012
- Case
Beyondsoft Co., Ltd. (B)
By: F. Warren McFarlan, Donghong Li and Hong Zhang
The case "Beyondsoft Co., Ltd. (A)" completed in early 2010 described the strategic path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its major business lines and the relations with the major customers at that time, the... View Details
Keywords: Computer Software; Entrepreneurship; Outsourcing; Strategy; China; Information Technology; China
McFarlan, F. Warren, Donghong Li, and Hong Zhang. "Beyondsoft Co., Ltd. (B)." Tsinghua University Case, 2012.
Kris Johnson Ferreira
Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details
Keywords: retailing