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- All HBS Web
(1,524)
- People (1)
- News (354)
- Research (980)
- Events (4)
- Multimedia (1)
- Faculty Publications (353)
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- 09 Mar 2010
- First Look
First Look: March 9
market reaction to attempts to enforce sovereign debt contracts via U.S. "dollar diplomacy" in Latin America in the pre-World War II period and by legal action in the 1990s and early 2000s. We argue that dollar diplomacy created... View Details
Keywords: Martha Lagace
- 30 Apr 2001
- What Do You Think?
Dot.Com Shakeout: Chess or Roulette?
model, clientele, client perception, and overall market share must be more than thorough." It may be small consolation to those dot.com entrepreneurs struggling to keep their heads above water, but there appears to be a sense that... View Details
Keywords: by James Heskett
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
For more details, see Greater Good: How Good Marketing Makes For Better Democracy by John Quelch and Katherine Jocz (Harvard Business Press 2008). Choice sells, in politics and in the supermarket. Distinct choices on the shelf View Details
Keywords: by John Quelch
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But how happy are you when trying to find a head cold remedy at the... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
that attract consumers to retailers’ websites. Companies typically have to balance the popularity of these policies in a competitive market with the high costs of managing returns, including shipping and... View Details
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
attractive one first or second?” Note to readers: As they continue their research, Ferreira and Goh would like to team up with retailers to test their models in real-world settings. If you think your company might benefit from empirical... View Details
- 04 Feb 2015
- What Do You Think?
Is There a Stanford-Google-Silicon Valley School of Management?
Summing Up How Transferable is the Google "School of Management"? Responses to this month's column suggest a great deal of respect for what Google's management has been able to achieve, both in terms of a strategy for bringing high-tech services to View Details
- 19 May 2015
- First Look
First Look: May 19
own brand name. But while American Well attracted some of the largest U.S. health insurers as clients, a surprisingly small number of individual members had actually used the online care service. American Well management believed low... View Details
Keywords: Sean Silverthorne
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
the company's success over its 20-year existence. But Sunil Gupta, an expert on marketing and digital technology who wrote a recent case on Amazon, sees deeper motives behind the company creating its own Christmas in July. "I think... View Details
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
attract desirable customers. "On the face of it, price coherence seems good for consumers because they get a benefit for choosing the intermediary, and they pay no additional fee," says Benjamin G. Edelman, an associate professor at... View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
itemizes what it spends on cotton, cutting, sewing, dyeing, finishing, and transporting each shirt, consumers become more attracted to the brand and more likely to purchase. “By unpacking the costs, you have the opportunity to explain... View Details
- 17 May 2010
- Research & Ideas
What Brazil Teaches About Investor Protection
size of stock markets across countries and on the ownership structure of railways and other companies in France. In one of his books he argues that France was the largest "financial democracy" in the world, because of the large... View Details
- 28 Feb 2005
- Research & Ideas
Amazon, eBay and the Bidding Wars
lower. But sniping isn't a universal strategy for success, says Roth, who teaches in the School's Negotiation, Organizations & Markets unit. It's all in the rules of the game. On Amazon.com, for example, where end-of-auction deadlines... View Details
- 06 Nov 2000
- Research & Ideas
The Determinants of Corporate Venture Capital Success
would have a much greater psychological effect as well as a cleaner capital structure to attract follow-on financings by outside investors. Between 1988 and 1996, the organization invested in over one dozen companies. These covered a... View Details
Keywords: by Paul Gompers & Josh Lerner
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
Professor William A. Sahlman calls "the problem of simultaneity." If, as the business school defines it, entrepreneurship is the pursuit of a business opportunity requiring resources beyond one's control, Polished was all opportunity and no resources. Rhyne... View Details
Keywords: by John S. Rosenberg
- 30 May 2000
- Lessons from the Classroom
Entrepreneurship’s Wild Ride
entrepreneurial community's success has attracted capital on an unprecedented scale. The venture capital market and the market for initial public offerings have gone to... View Details
Keywords: by William Mahoney
- 29 Jan 2019
- Research & Ideas
'Green Bonds' May Be Our Best Bet for Environmental Damage Control
pricing scheme, bond markets will be central to financing climate change and other environmental interventions. So-called green bonds appeal to investors who are looking for a safe place to park their money, as well as doing a little bit... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
developed, but Forrester Research suggests consumers may prefer to purchase products shown on an attractive model rather than seeing it draped over the consumer's true (but imperfect) body dimensions. Additional problems with body... View Details
- 18 Nov 2008
- First Look
First Look: November 18, 2008
Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109034 PublicationsAttracting Flows by Attracting Big Clients Authors:Lauren Cohen and Breno Schmidt Publication:Journal of Finance... View Details
Keywords: Martha Lagace