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Show Results For
- All HBS Web
(1,844)
- News (629)
- Research (1,119)
- Multimedia (13)
- Faculty Publications (339)
- 13 Feb 2020
- Book
Open Your Organization to Honest Conversations
buying Alstom, GE’s chief energy competitor, but ignored warnings from wary board directors and senior executives who claimed Alstom had made bad deals and otherwise performed poorly. Since the acquisition, Alstom has struggled—and today... View Details
Keywords: by Dina Gerdeman
- 15 May 2017
- Sharpening Your Skills
The Promises and Limitations of Big Data
services firms are using digital information about their customers to offer them a whole new range of customized products under the category of fintech. Cities are using data from Google Street View to guide economic development. And companies are finding that in some... View Details
- 28 Apr 2021
- Research & Ideas
Remote Workers Spend More on Housing. Do They Deserve Higher Pay?
To executives expecting to save on office space when some employees continue working remotely post-pandemic: Not so fast. Makeshift desks and kitchen tables have sufficed for many people working from home to avoid COVID-19. However, permanently remote workers tend to... View Details
Keywords: by Kristen Senz
- 24 Jul 2017
- Research & Ideas
People Have an Irrational Need to Complete 'Sets' of Things
Credit: Martin Barraud Here’s a tip for persuading people to finish more tasks, buy more products, or donate more money: Simply present assignments, requests, or items as arbitrary sets, rather than as individual units. New research... View Details
Keywords: by Carmen Nobel
- Web
Advisory Board - Entrepreneurship
business publications as one of the companies that helped to make the Internet what it is today. After leaving Open Market Shikhar has been the founder, CEO or Chairman of several companies in the wireless, payment, Internet marketing,... View Details
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
offered at all, people might wait until much later, perhaps even a year, to make purchases," Kumar says. "Nintendo doesn't want that. The more consumers purchase its products, the sooner Nintendo can make... View Details
Keywords: by Dina Gerdeman
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
evaluated before his departure, and he recorded his every move in sales reports and receipts. Sales managers at large corporations assigned salesmen specific territories and gave them monthly or weekly quotas to meet. They aimed to make... View Details
Keywords: by Laura Linard
- 19 Jun 2012
- First Look
First Look: June 19
making complex decisions. Under some circumstances, unconscious thought improves decisions even more than conscious thought. Executive functioning depends on energy provided by glucose, and we know from previous research that the... View Details
Keywords: Sean Silverthorne
- 08 Nov 2022
- Research & Ideas
How Centuries of Restrictions on Women Shed Light on Today's Abortion Debate
Efforts to restrict women’s sexual behavior date back centuries in virtually every region of the world. Now, the end of Roe v. Wade in the United States has returned such limitations on women to the contemporary spotlight. Yet, the desire... View Details
Keywords: by Kara Baskin
- 22 Sep 2023
- News
Capital Connection
Vernon Beckford (MBA 2013) saw the gap almost immediately. From the beginning of his career in commercial real estate finance—first at Credit Suisse and then later at CW Capital and Global Atlantic Financial Group—Beckford observed Wall Street’s obsession with... View Details
- December 2009
- Case
TruEarth Healthy Foods: Market Research for a New Product Introduction
By: V. Kasturi Rangan and Sunru Yong
Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details
Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Retail Industry; Food and Beverage Industry
Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction." Harvard Business School Brief Case 094-065, December 2009.
- August 2018
- Teaching Note
IguanaFix
By: Frank V. Cespedes and Thomas Eisenmann
Teaching Note for HBS No. 817-056. IguanaFix, based in Argentina, is a platform business that connects consumers with home improvement contractors. The founders are evaluating growth options and an investment offer. The case focuses on scaling issues for a venture... View Details
- 06 Jan 2014
- Working Paper Summaries
Mechanisms of Technology Re-Emergence and Identity Change in a Mature Field: Swiss Watchmaking, 1970-2008
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
address concerns, and ultimately get everyone back on the same track to achieve team goals. Team leaders should focus their relaunch in four key areas. Revisit your shared purpose. A relaunch ensures that every team member understands and View Details
Keywords: by Sean Silverthorne
- May 1994
- Background Note
Designing Channels of Distribution
Presents a framework and a method for addressing the new product channel choice decision. Offers a six-step method that involves: 1) disaggregating and prioritizing a distribution channel by customers' channel function requirements; 2) obtaining and combining... View Details
Rangan, V. Kasturi. "Designing Channels of Distribution." Harvard Business School Background Note 594-116, May 1994.
- 29 Aug 2022
- Op-Ed
Income Inequality Is Rising. Are We Even Measuring It Correctly?
finding ways to reduce inequality to create a more just and equal society for all. In making decisions on how to best intervene, policymakers commonly rely on the Gini coefficient, a statistical measure of resource distribution, including... View Details
- 05 Dec 2006
- First Look
First Look: December 5, 2006
factors associated with successful CRM implementation and advance directions for future research. Old Hand or New Blood? Author:Frank V. Cespedes Periodical:Harvard Business Review 84, nos. 7/8 (July-August 2006): 28-40 Abstract Bill... View Details
Keywords: Sean Silverthorne
- 12 Mar 2021
- News
My Favorite Case
Case Howard (Ted) Greene (MBA 1967) “Ant Financial” Rebecca E. Katz (AMP 193, 2017) “Lisa Sherman” Alterrell Mills (MBA 2016) “Fenchel Lampshade” Julie Lopez Santiago (MBA 1994) “Danaher Corporation” Bala V. Sathyanarayanan (AMP 192,... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
ready-to-drink (RTD) option to compete with Gatorade and BodyArmor. “We know that the market for RTD is at least 10 times bigger, but the challenge is that beverages won’t work well online due to high shipping costs and currently e-commerce View Details
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
Professor Srikant M. Datar in a recent case study, Data Science at Target, co-written with research associate Caitlin N. Bowler. “Target had to make this big shift from thinking only about retailing to also thinking about data. And to do... View Details