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Show Results For
-
All HBS Web
(10,110)
- People (64)
- News (3,231)
- Research (3,925)
- Events (24)
- Multimedia (60)
- Faculty Publications (1,353)
- 04 Jun 2001
- Research & Ideas
Why dot.coms Will Rise Again
United States in Internet use by mid 2004, he predicted. By 2007, the predominant language on the Internet will be Chinese, he said. As a frequent traveler to Asia in his role as director of the School's...
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by Martha Lagace
- February 2018
- Article
Retention Futility: Targeting High-Risk Customers Might Be Ineffective.
By: Eva Ascarza
Companies in a variety of sectors are increasingly managing customer churn proactively, generally by detecting customers at the highest risk of churning and targeting retention efforts towards them. While there is a vast literature on developing churn prediction models...
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Keywords:
Retention/churn;
Proactive Churn Management;
Field Experiments;
Heterogeneous Treatment Effect;
Machine Learning;
Customer Relationship Management;
Risk Management
Ascarza, Eva. "Retention Futility: Targeting High-Risk Customers Might Be Ineffective." Journal of Marketing Research (JMR) 55, no. 1 (February 2018): 80–98.
- 31 Mar 2008
- HBS Case
JetBlue’s Valentine’s Day Crisis
to think there's more than just an accident happening here," Huckman remarks. "Now that you suspect this, how do you react as a manager? How do you restore confidence among your customers?" Neeleman apologized publicly to...
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- March 2019
- Article
A Structural Analysis of the Role of Superstars in Crowdsourcing Contests
By: Shunyuan Zhang, Param Singh and Anindya Ghose
We investigate the long-term impact of competing against superstars in crowdsourcing contests. Using a unique 50-month longitudinal panel data set on 1677 software design crowdsourcing contests, we illustrate a learning effect where participants are able to improve...
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Keywords:
Crowdsourcing Contests;
Superstar Effect;
Bayesian Learning;
Utility;
Economics Of Information System;
Dynamic Structural Model;
Dynamic Programming;
Markov Chain;
Monte Carlo;
Learning;
Competition;
Performance Improvement
Zhang, Shunyuan, Param Singh, and Anindya Ghose. "A Structural Analysis of the Role of Superstars in Crowdsourcing Contests." Information Systems Research 30, no. 1 (March 2019): 15–33.
- 11 Sep 2006
- Research & Ideas
Negotiating When the Rules Suddenly Change
maneuver strategy in the military. Much of the best contemporary thinking in this realm was advanced by the late Colonel John Boyd, a Pentagon maverick. His decision-making model has become influential in...
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- August 2018 (Revised October 2020)
- Case
Tailor Brands: Artificial Intelligence-Driven Branding
By: Jill Avery
Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills...
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Keywords:
Startup;
Services;
Artificial Intelligence;
Machine Learning;
Digital Marketing;
Brand Management;
Big Data;
Internet Marketing;
Analytics;
Marketing;
Marketing Strategy;
Brands and Branding;
Information Technology;
Entrepreneurship;
Venture Capital;
Business Model;
Consumer Behavior;
AI and Machine Learning;
Analytics and Data Science;
Advertising Industry;
Service Industry;
Technology Industry;
United States;
North America;
Israel
Avery, Jill. "Tailor Brands: Artificial Intelligence-Driven Branding." Harvard Business School Case 519-017, August 2018. (Revised October 2020.)
- 09 Jan 2012
- Research & Ideas
Location, Location, Location: The Strategy of Place
what works in one location may not work somewhere else.” "The decision to expand is sometimes driven by the wrong reasons," says Associate Professor Juan Alcácer, who teaches in the Strategy Unit at Harvard Business School....
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by Dina Gerdeman
- Teaching Interest
Overview
Teaching has been a lifelong passion of mine. As the third generation of academics in my family, I see good teaching as a means to give back and to encourage others to share my passion for discovery. I’ve been very lucky to have many teaching opportunities, both as an...
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Keywords:
Big Data;
Technology Strategy;
Machine Learning;
Data Science;
"Marketing Analytics";
Data Visualization;
Analysis;
Technological Innovation;
Innovation and Invention;
Intellectual Property;
Corporate Strategy;
Software;
Information Technology;
Entrepreneurship;
Marketing;
Technology Industry;
Information Technology Industry;
Green Technology Industry;
Computer Industry;
Advertising Industry
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
untested arenas that define the company as it exists today. "This case distills 20 years of my thinking about the most important lessons of strategy, leadership, and managing in turbulence in the frame of a very relevant...
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- 31 May 2011
- Research & Ideas
Japan Disaster Shakes Up Supply-Chain Strategies
The full cultural and sociological aftershocks of the earthquake in Japan—the worst disaster to hit the country since World War II—are washing like a tsunami across many industries as manufacturers and their customers scramble to replace suppliers disrupted and even...
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- 08 Sep 2003
- Research & Ideas
A Bold Proposal for Investment Reform
Finally, we recommend that the external auditor problems can only be solved through a major change in the relation between auditors and the companies they audit. This may be achieved by making the audit committee responsible for hiring...
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- 14 Jan 2019
- Op-Ed
These 4 CEOs Created a New Standard of Leadership
Group to add healthier products to its lineup. When soft drink sales declined in 2010, shareholders criticized PepsiCo’s execution. Nooyi responded by beefing up PepsiCo’s marketing and strengthening her leadership team—but held firm to...
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- 06 Sep 2005
- What Do You Think?
What are the Lessons of New Orleans?
In this regard, can lessons learned in the private sector be brought to bear in minimizing the suffering and damage from inevitable future calamities? Many personal experiences come to mind in thinking about...
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by James Heskett
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
research on answering the what, where, and when questions associated with consumer behavior, and not enough on the how and the why questions," says Avery. By looking at the hows and whys of those consumers on the fringes, we can discover...
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by Michael Blanding
- 05 Sep 2023
- Book
Thriving After Failing: How to Turn Your Setbacks Into Triumphs
it. Those emotions are deep-seated from an evolutionary standpoint. “From a survival perspective, we are risk-averse,” she says. “Just as we are interested in other people thinking well of us. Long ago, rejection View Details
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by Michael Blanding
- 2015
- Conference Presentation
Managing Failure in Pioneering Industries: Virgin Galactic, Legitimacy, and the 2014 Test Flight Crash
By: Luciana Silvestri and Anil Doshi
Keywords:
Failure Tolerance;
Innovation;
Nascent Industries;
Legitimacy;
Cognition;
Organizational Learning;
Organizations;
Entrepreneurship;
Emerging Markets;
Performance;
Learning;
Failure;
Cognition and Thinking;
Innovation and Invention;
Aerospace Industry
Silvestri, Luciana, and Anil Doshi. "Managing Failure in Pioneering Industries: Virgin Galactic, Legitimacy, and the 2014 Test Flight Crash." Paper presented at the Strategic Management Society Annual International Conference, Denver, CO, 2015.
- 14 Jun 2023
- Research & Ideas
Four Steps to Building the Psychological Safety That High-Performing Teams Need
leads to better outcomes, Edmondson says, whether it’s a hospital that names and then reduces errors or a company that streamlines processes by innovating together to find better ways to manufacture vaccines. Ensure that all people feel...
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by Kara Baskin
- 02 May 2011
- Research & Ideas
Casino Payoff: Hands-Off Management Works Best
Learning Effects of Monitoring by Dennis Campbell and Francisco de Asís Martinez-Jerez of HBS and Marc Epstein of Rice University, are the result of an extensive study of the culture and management style at...
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- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
TV, but was amplified by exposure on YouTube and other social media. Click to watch. As marketers have experimented, what have they learned about what works on social? We sat down with four marketing experts...
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- 08 Mar 2004
- Research & Ideas
Creating Value in Your Business Ecosystem
Fundamentally, they aim to improve the overall health of their ecosystems by providing a stable and predictable set of common assets—think of Wal-Mart's procurement system and Microsoft's Windows operating system and tools—that other...
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by Marco Iansiti & Roy Levien