Lamar Advertising Company - Publications - Faculty & Research

01 Feb 2000
News

He Begs to Differentiate

operate. As a result, branding becomes more and more important - differentiating what they do and what they sell. That's good for us, because we're in the differentiation business." WPP is one of the world's largest advertising and... View Details

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

new opportunities. Empires of Profit: Commerce, Conquest and Corporate Responsibility Author Daniel Litvin presented his evidence that modern companies find it difficult to operate on foreign soil. Big companies, in spite of their wealth,... View Details

Keywords: by Working Knowledge editors

Web

Collection Areas | Baker Library

Collection Areas Contemporary Corporate Archives Company archival records are an essential component in fully understanding a corporation’s advance from fledgling entrepreneurial enterprise to industry giant. Baker Library’s growing... View Details

Web

Introduction - The Message - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

the corporation. As an executive warned at the Association of National Advertisers Convention in 1937, “Every company that fails to do its part in public relations for business contributes [not only] to... View Details

22 Sep 2015
News

Getting New Ideas off the Ground

of the things that we learned was that you could target advertising in a very different way if you were to think about the cable infrastructure differently. So we built another company in the View Details

Profile

Monne Williams

At Duke, Monne Williams wasn't satisfied with playing rugby or even working in the athletics office on sponsorships and corporate relations. Curiosity led to questions: "Who do companies sponsor? What's the benefit? What's the return... View Details

03 Jan 2007
First Look

First Look: January 3, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207077 Framedia Harvard Business School Case 207-057 Examines an acquisition in the highly competitive new media advertising industry in China in late 2005. The transaction... View Details

Keywords: Sean Silverthorne

Edward R. Stettinius

When Stettinius joined Diamond Match, it was the United States’ leading producer of matches, but it was a suffering entity. Within a few short years, however, Stettinius turned the company around and initiated an View Details

Keywords: Fabricated Goods

01 Dec 2017
News

Case Study: The Doctor Deficit

small, regional employment agencies have existed in the space for decades. But Nomad’s digital marketplace is an innovation, allowing clinicians to advertise their availability and health care institutions to View Details

Keywords: April White

Richard W. Sears

embellish with advertisements in the infamous Sears, Roebuck catalogs, his company was a huge success, its sales growing from $300,000 in 1893 to over $10 million in 1900. View Details

Keywords: Retail

Nelson Doubleday

Doubleday focused his efforts on the mass production and distribution of inexpensive books. In 1934, Doubleday purchased full ownership of the Literary Guild of America, a book club that generated sales of 1 million books a year. Under Doubleday’s leadership, Doubleday... View Details

Keywords: Publishing & Print Media

01 Jun 2009
News

Martin V. Marshall Remembered

retired from the active faculty in 1993, was a marketing and advertising expert whose practice-oriented approach to teaching and course development left a lasting impact on countless Harvard MBA students and business leaders. “Marty was a... View Details

Keywords: obiturary; Colleges, Universities, and Professional Schools; Educational Services

17 Feb 2010
First Look

First Look: Feb. 17

Working PapersThe Evolution of Science-Based Business: Innovating How We Innovate Author:Gary P. Pisano An abstract in unavailable at this time. Download the paper: http://www.hbs.edu/research/pdf/10-062.pdf PublicationsTargeted View Details

Keywords: Martha Lagace

30 Dec 2013
Research & Ideas

Most Popular Articles of 2013

Best Employees Many companies hand out awards such as "employee of the month," but do they work to motivate performance? Not really, says Ian Larkin. In fact, they may turn off your best employees altogether. Power Posing: Fake... View Details

Keywords: by Staff

08 May 2019
Blog Post

Top-Notch Talent Begets Top-Notch Talent

a variety of dynamic, in-demand work engagements). But many times, the greatest ideas arise out of opportunity. And often, the best businesses are created to address a market gap. In this case, it was both. Cheney had spent six years post HBS working in strategy for... View Details

22 Feb 2018
Blog Post

Five Steps to Jump Start Your MBA Recruiting at HBS

functional or industry experience? What skill sets would add value to your team? Our Resume Book Database can help you find candidates that fit this profile. Companies also often work with relevant career-related student clubs on campus... View Details

Keywords: All Industries

01 Mar 2019
News

Ask the Expert: Auto Pilot

automotive company Aptiv for the first autonomous commercial rollout in 2018. To date, customers have logged about 25,000 driverless rides and awarded them an average of 4.94 out of 5 stars. (A human pilot and copilot tag along, both to... View Details

Keywords: Jen McFarland Flint; Motor Vehicle and Parts Dealers; Retail Trade

28 Jan 2002
Research & Ideas

Read All About It! Newspapers Lose Web War

In an effort to defend their core market from attack, newspaper companies were missing the new emerging market altogether.— Clark Gilbert Gilbert: The newspaper business worked for several reasons. First, the industry was clearly facing a... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing

13 Jan 2009
First Look

First Look: January 13, 2009

Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple... View Details