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Show Results For
- All HBS Web
(1,807)
- News (351)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,029)
- May 24, 2016
- Article
Build a Culture of Health
By: John A. Quelch
Every company, large and small, has an impact on health. It does so in four ways: first, through the healthfulness and safety of the products and services it sells; second, through its attention to employee health and well-being in its work practices and benefits;... View Details
Keywords: Public Health; Four Pillars; Public Health Footprint; Culture Of Health Plan Of Action; Change; Education; Health; Human Resources; Knowledge; Labor; Leadership; Management; Operations; Outcome or Result; Personal Development and Career; Programs; Risk and Uncertainty; Strategy; Value; Consumer Products Industry; Chemical Industry; Health Industry; United States; Europe
Quelch, John A. "Build a Culture of Health." Huffington Post: What's Working: Purpose + Profit (May 24, 2016).
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How GM's Chairman Aims to Please
By: John A. Quelch
Quelch, John A. "How GM's Chairman Aims to Please." Harvard Business Online—Marketing Know:How (blog). October 15, 2009. https://hbr.org/2009/10/how-gms-chairman-aims-to-pleas.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How (Not) to Complain
By: John A. Quelch
Quelch, John A. "How (Not) to Complain." Harvard Business Online—Marketing Know:How (blog). September 17, 2009. https://hbr.org/2009/09/how-not-to-complain.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Marketers Should Plan For Recovery
By: John A. Quelch
Quelch, John A. "How Marketers Should Plan For Recovery." Harvard Business Online—Marketing Know:How (blog). March 11, 2009. https://hbr.org/2009/03/how-marketers-should-plan-for.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Starbucks' Via Helps its Consumers Fight the Recession
By: John A. Quelch
Quelch, John A. "How Starbucks' Via Helps its Consumers Fight the Recession." Harvard Business Online—Marketing Know:How (blog). February 18, 2009. https://hbr.org/2009/02/how-starbucks-via-helps-consum.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Better Marketing Elected Barack Obama
By: John A. Quelch
Quelch, John A. "How Better Marketing Elected Barack Obama." Harvard Business Online—Marketing Know:How (blog). November 5, 2008. https://hbr.org/2008/11/how-better-marketing-elected-b.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Marketers Can Manage Price Inflation
By: John A. Quelch
Quelch, John A. "How Marketers Can Manage Price Inflation." Harvard Business Online—Marketing Know:How (blog). June 4, 2008. https://hbr.org/2008/06/how-marketers-can-manage-price.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Marketing Helps Democracy
By: John A. Quelch
Quelch, John A. "How Marketing Helps Democracy." Harvard Business Online—Marketing Know:How (blog). January 31, 2008. https://hbr.org/2008/01/how-marketing-helps-democracy-1.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How To Brand an Ingredient
By: John A. Quelch
Quelch, John A. "How To Brand an Ingredient." Harvard Business Online—Marketing Know:How (blog). October 8, 2007. https://hbr.org/2007/10/how-to-brand-an-ingredient-1.
- October 31, 2008
- Article
Redefining the American Dream
By: John A. Quelch
Quelch, John A. "Redefining the American Dream." Washington Times (October 31, 2008).
- May 11, 2008
- Article
Low Road of Negative Ads
By: John A. Quelch
Quelch, John A. "Low Road of Negative Ads." Washington Times (May 11, 2008).
- July 2014 (Revised February 2015)
- Teaching Note
Johnson & Johnson: The Promotion of Wellness
By: John A. Quelch
The chief medical officer of Johnson & Johnson (J & J) is reflecting on forty years of sustained efforts by the company to improve employee wellness. The case reviews J & J's multiple wellness initiatives and efforts to measure their effectiveness. It also invites... View Details
Keywords: Empoylee Wellness Programs; Human Resource Management; Corporate Management Strategy; Employee Engagement; Human Resources; Management; Organizations; Performance; Personal Development and Career; Programs; Strategy; Health Industry; Manufacturing Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; North and Central America; Europe; Asia
- May 2010
- Case
CEIBS: A Global Business School Made in China
By: John A. Quelch
In 2009, just 15 years after it was founded, the China Europe International Business School (CEIBS) has achieved the remarkable 8th position in the Financial Times Global MBA rankings. The case describes the short history of the school and the reasons for its success.... View Details
Keywords: Product Positioning; Quality; Business History; Competitive Advantage; Business Education; Global Strategy; Growth and Development Strategy; Education Industry; China
Quelch, John A., S. Ramakrishna Velamuri, and Shengjun Liu. "CEIBS: A Global Business School Made in China." Harvard Business School Case 510-088, May 2010.
- January 2010 (Revised April 2010)
- Case
Google in China (A)
By: John A. Quelch
In January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government? View Details
Keywords: Crisis Management; Market Entry and Exit; Business and Government Relations; Internet and the Web; Information Technology Industry; China
Quelch, John A., and Katherine Jocz. "Google in China (A)." Harvard Business School Case 510-071, January 2010. (Revised April 2010.)
- June 2009
- Supplement
Mary Kay Inc.: Asian Market Entry (B)
By: John A. Quelch
By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second most important national market with revenues growing at... View Details
Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Emerging Markets; Market Entry and Exit; Beauty and Cosmetics Industry; Asia; China
Quelch, John A. "Mary Kay Inc.: Asian Market Entry (B)." Harvard Business School Supplement 509-067, June 2009.
- October 2007
- Case
Colgate Max Fresh: Global Brand Roll-Out
By: John A. Quelch
In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to... View Details
Keywords: Marketing Strategy; Product Launch; Global Strategy; Brands and Branding; Consumer Products Industry; Health Industry; China; Mexico
Quelch, John A., and Jacquie Labatt-Randle. "Colgate Max Fresh: Global Brand Roll-Out." Harvard Business School Case 508-009, October 2007.
- August 2007 (Revised September 2008)
- Supplement
Marketing the "$100 Laptop" (B)
By: John A. Quelch
Quelch, John A. Marketing the "$100 Laptop" (B). Harvard Business School Supplement 508-032, August 2007. (Revised September 2008.)