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  • All HBS Web  (1,807)
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Show Results For

  • All HBS Web  (1,807)
    • News  (351)
    • Research  (1,280)
    • Events  (3)
    • Multimedia  (18)
  • Faculty Publications  (1,029)
← Page 33 of 1,807 Results →
  • May 24, 2016
  • Article

Build a Culture of Health

By: John A. Quelch
Every company, large and small, has an impact on health. It does so in four ways: first, through the healthfulness and safety of the products and services it sells; second, through its attention to employee health and well-being in its work practices and benefits;... View Details
Keywords: Public Health; Four Pillars; Public Health Footprint; Culture Of Health Plan Of Action; Change; Education; Health; Human Resources; Knowledge; Labor; Leadership; Management; Operations; Outcome or Result; Personal Development and Career; Programs; Risk and Uncertainty; Strategy; Value; Consumer Products Industry; Chemical Industry; Health Industry; United States; Europe
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Quelch, John A. "Build a Culture of Health." Huffington Post: What's Working: Purpose + Profit (May 24, 2016).
  • 2009
  • Blog

Harvard Business Online—Marketing Know:How: How GM's Chairman Aims to Please

By: John A. Quelch
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Quelch, John A. "How GM's Chairman Aims to Please." Harvard Business Online—Marketing Know:How (blog). October 15, 2009. https://hbr.org/2009/10/how-gms-chairman-aims-to-pleas.
  • 2009
  • Blog

Harvard Business Online—Marketing Know:How: How (Not) to Complain

By: John A. Quelch
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Quelch, John A. "How (Not) to Complain." Harvard Business Online—Marketing Know:How (blog). September 17, 2009. https://hbr.org/2009/09/how-not-to-complain.
  • 2009
  • Blog

Harvard Business Online—Marketing Know:How: How Marketers Should Plan For Recovery

By: John A. Quelch
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Quelch, John A. "How Marketers Should Plan For Recovery." Harvard Business Online—Marketing Know:How (blog). March 11, 2009. https://hbr.org/2009/03/how-marketers-should-plan-for.
  • 2009
  • Blog

Harvard Business Online—Marketing Know:How: How Starbucks' Via Helps its Consumers Fight the Recession

By: John A. Quelch
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Quelch, John A. "How Starbucks' Via Helps its Consumers Fight the Recession." Harvard Business Online—Marketing Know:How (blog). February 18, 2009. https://hbr.org/2009/02/how-starbucks-via-helps-consum.
  • 2008
  • Blog

Harvard Business Online—Marketing Know:How: How Better Marketing Elected Barack Obama

By: John A. Quelch
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Quelch, John A. "How Better Marketing Elected Barack Obama." Harvard Business Online—Marketing Know:How (blog). November 5, 2008. https://hbr.org/2008/11/how-better-marketing-elected-b.
  • 2008
  • Blog

Harvard Business Online—Marketing Know:How: How Marketers Can Manage Price Inflation

By: John A. Quelch
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Quelch, John A. "How Marketers Can Manage Price Inflation." Harvard Business Online—Marketing Know:How (blog). June 4, 2008. https://hbr.org/2008/06/how-marketers-can-manage-price.
  • 2008
  • Blog

Harvard Business Online—Marketing Know:How: How Marketing Helps Democracy

By: John A. Quelch
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Quelch, John A. "How Marketing Helps Democracy." Harvard Business Online—Marketing Know:How (blog). January 31, 2008. https://hbr.org/2008/01/how-marketing-helps-democracy-1.
  • 2007
  • Blog

Harvard Business Online—Marketing Know:How: How To Brand an Ingredient

By: John A. Quelch
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Quelch, John A. "How To Brand an Ingredient." Harvard Business Online—Marketing Know:How (blog). October 8, 2007. https://hbr.org/2007/10/how-to-brand-an-ingredient-1.
  • October 31, 2008
  • Article

Redefining the American Dream

By: John A. Quelch
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Quelch, John A. "Redefining the American Dream." Washington Times (October 31, 2008).
  • September 23, 2004
  • Article

Case Study: Global Brands

By: John A. Quelch
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Quelch, John A. "Case Study: Global Brands." The Times (London) (September 23, 2004).
  • May 11, 2008
  • Article

Low Road of Negative Ads

By: John A. Quelch
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Quelch, John A. "Low Road of Negative Ads." Washington Times (May 11, 2008).
  • March 2012
  • Other Article

All Business Is Local

By: John A. Quelch
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Quelch, John A. "All Business Is Local." Hafo shang ye ping lun [Harvard Business Review, Chinese edition] (March 2012): 36.
  • June 2015
  • Teaching Note

Carolinas HealthCare System: Consumer Analytics

By: John A. Quelch
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Quelch, John A. "Carolinas HealthCare System: Consumer Analytics." Harvard Business School Teaching Note 515-111, June 2015.
  • July 2014 (Revised February 2015)
  • Teaching Note

Johnson & Johnson: The Promotion of Wellness

By: John A. Quelch
The chief medical officer of Johnson & Johnson (J & J) is reflecting on forty years of sustained efforts by the company to improve employee wellness. The case reviews J & J's multiple wellness initiatives and efforts to measure their effectiveness. It also invites... View Details
Keywords: Empoylee Wellness Programs; Human Resource Management; Corporate Management Strategy; Employee Engagement; Human Resources; Management; Organizations; Performance; Personal Development and Career; Programs; Strategy; Health Industry; Manufacturing Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; North and Central America; Europe; Asia
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Quelch, John A. "Johnson & Johnson: The Promotion of Wellness." Harvard Business School Teaching Note 515-021, July 2014. (Revised February 2015.)
  • May 2010
  • Case

CEIBS: A Global Business School Made in China

By: John A. Quelch
In 2009, just 15 years after it was founded, the China Europe International Business School (CEIBS) has achieved the remarkable 8th position in the Financial Times Global MBA rankings. The case describes the short history of the school and the reasons for its success.... View Details
Keywords: Product Positioning; Quality; Business History; Competitive Advantage; Business Education; Global Strategy; Growth and Development Strategy; Education Industry; China
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Quelch, John A., S. Ramakrishna Velamuri, and Shengjun Liu. "CEIBS: A Global Business School Made in China." Harvard Business School Case 510-088, May 2010.
  • January 2010 (Revised April 2010)
  • Case

Google in China (A)

By: John A. Quelch
In January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government? View Details
Keywords: Crisis Management; Market Entry and Exit; Business and Government Relations; Internet and the Web; Information Technology Industry; China
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Quelch, John A., and Katherine Jocz. "Google in China (A)." Harvard Business School Case 510-071, January 2010. (Revised April 2010.)
  • June 2009
  • Supplement

Mary Kay Inc.: Asian Market Entry (B)

By: John A. Quelch
By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second most important national market with revenues growing at... View Details
Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Emerging Markets; Market Entry and Exit; Beauty and Cosmetics Industry; Asia; China
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Quelch, John A. "Mary Kay Inc.: Asian Market Entry (B)." Harvard Business School Supplement 509-067, June 2009.
  • October 2007
  • Case

Colgate Max Fresh: Global Brand Roll-Out

By: John A. Quelch
In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to... View Details
Keywords: Marketing Strategy; Product Launch; Global Strategy; Brands and Branding; Consumer Products Industry; Health Industry; China; Mexico
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Quelch, John A., and Jacquie Labatt-Randle. "Colgate Max Fresh: Global Brand Roll-Out." Harvard Business School Case 508-009, October 2007.
  • August 2007 (Revised September 2008)
  • Supplement

Marketing the "$100 Laptop" (B)

By: John A. Quelch
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Quelch, John A. Marketing the "$100 Laptop" (B). Harvard Business School Supplement 508-032, August 2007. (Revised September 2008.)
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