Publications
Publications
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- All HBS Web
(3,296)
- Faculty Publications (1,071)
- 2007
- Working Paper
I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time
By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
How do decisions made for tomorrow or two days in the future differ from decisions made for several days in the future? We use data from an online grocer to address this question. In general, we find that as the delay between order completion and delivery increases,... View Details
- February 2007 (Revised February 2007)
- Case
Wikipedia (A)
By: Karim R. Lakhani and Andrew P. McAfee
Wikipedia has emerged as a robust model for content production by volunteers working asynchronously on the Internet with a unconventional model for distributed decision making. The "Articles for Deletion" process in Wikipedia provides unique insight into the inner... View Details
- January 2007 (Revised December 2008)
- Case
The Challenges of Launching a Start-Up in China: Dorm99.com
By: William C. Kirby, F. Warren McFarlan and Tracy Manty
After graduating from Harvard Business School in June 2006, Ken Pao and Bill Li were ready to fully commit to the Internet start-up they had been working on since they first stepped foot on the business school campus. They moved to Beijing, rounded out their management... View Details
- November 2006
- Case
Tickle
By: William A. Sahlman and Dan Heath
Describes a set of decisions confronting the management team of a rapidly growing online psychological testing and social networking company. They can either sell the company to a large public company, raise another round of capital from a preeminent venture capital... View Details
- November 2006
- Article
Self-Restraint as an Online Entry-Deterrence Strategy
By: Liu Yunchuan, Sunil Gupta and John Zhang
- October 2006 (Revised October 2007)
- Case
Google Advertising
By: Youngme E. Moon and David Chen
In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American... View Details
- October 2006 (Revised February 2007)
- Background Note
How Media Choices are Changing Online Advertising
By: Stephen P. Bradley and Nancy Bartlett
What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details
- September 2006 (Revised January 2007)
- Background Note
Where to Get Your News and Information: The Digital Disruption
By: Stephen P. Bradley and Nancy Bartlett
What is the response by traditional news and information deliverers (newspapers and television networks) to declining audiences as media consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an... View Details
- July 2006 (Revised March 2008)
- Case
Changan Automobile Co., Ltd.
By: Dennis Campbell and Donglin Xia
Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details
- July 2006
- Background Note
Out of Frame: The Coming Digital Disruption of Hollywood
By: Stephen P. Bradley, Brian DeLacey and Reed Martin
The record opening of the Pirates of the Caribbean: Dead Man's Chest, starring Johnny Depp, had finally provided the industry with incontrovertible proof that it was still possible to draw massive audiences to movie theaters. Grossing $136 million during its opening... View Details
- July 2006 (Revised March 2010)
- Case
Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry
By: Ramon Casadesus-Masanell and Jordan Mitchell
Symantec and McAfee hold 53.6% and 18.8% respectively, of the anti-virus software market as of 2006. While the market is concentrated with five firms controlling over 90%, Microsoft is on the eve of releasing a consumer security subscription packed called OneCare Live.... View Details
- July 2006
- Article
Exploring the Structure of Complex Software Designs: An Empirical Study of Open Source and Proprietary Code
By: Alan MacCormack, John Rusnak and Carliss Y. Baldwin
- May 2006
- Article
Late and Multiple Bidding in Second-Price Internet Auctions: Theory and Evidence Concerning Different Rules for Ending an Auction
By: Axel Ockenfels and Alvin E. Roth
- April 2006 (Revised March 2007)
- Case
PayPal Merchant Services
By: Thomas R. Eisenmann and Lauren Barley
In early 2006, PayPal management is deciding how to respond to Google's entry into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's... View Details
- April 2006 (Revised April 2007)
- Case
Endeca Technologies: New Growth Opportunities
By: Paul A. Gompers and Kristin Perry
Steve Papa, CEO of Endeca Technologies, must decide whether to expand into a new market with a new application of his company's technology. Endeca has experienced significant success with its information access software in the online retail industry, and in September... View Details
- April 2006 (Revised November 2006)
- Case
Livedoor
By: Robin Greenwood and Michael Schor
The president of Fuji Television must decide how to respond to a competing bid for the shares of Nippon Broadcasting Systems (NBS). Livedoor, the other bidder, is a highly valued Internet company that has been accused of financial wizardry to keep its stock price high. View Details
- March 2006 (Revised December 2009)
- Compilation
Skype
By: Peter A. Coles and Thomas R. Eisenmann
Presents eBay's rationale for its $2.6 billion acquisition in late 2005 of Skype, a fast growing voice-over-Internet protocol (VoIP) provider. Describes Skype's history, technology, business model, and competition, as well as government regulation of VoIP services. View Details
- February 2006 (Revised September 2007)
- Background Note
Winner-Take-All in Networked Markets
Discusses platform structure in new networked markets, that is, whether a market that exhibits network effects will be served by a single platform or by rival platforms. Defines "platforms" and "platform structure"; describes factors that influence the odds that a... View Details