Filter Results:
(4,211)
Show Results For
- All HBS Web
(4,211)
- People (13)
- News (762)
- Research (2,780)
- Events (22)
- Multimedia (38)
- Faculty Publications (1,728)
Show Results For
- All HBS Web
(4,211)
- People (13)
- News (762)
- Research (2,780)
- Events (22)
- Multimedia (38)
- Faculty Publications (1,728)
- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
- 30 Oct 2018
- Working Paper Summaries
Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 6 The Value Structure of Technologies, Part 1: Mapping Functional Relationships
Keywords: by Carliss Y. Baldwin
- August 1992 (Revised September 2002)
- Case
Star Distributors, Inc. (A)
By: David A. Thomas
Depicts the conflict and organizational problems that emerged in a franchise operation owned by Paul Logan, an African American, and John Heyman, a white American. Provides the opportunity to examine the ways in which race influences managerial behavior and... View Details
Keywords: Conflict Management; Performance Effectiveness; Franchise Ownership; Race; Management Style; Conflict and Resolution; Business and Stakeholder Relations
Thomas, David A. "Star Distributors, Inc. (A)." Harvard Business School Case 493-015, August 1992. (Revised September 2002.)
- May 1996
- Background Note
The GM's Operational Challenge: Managing Through People
By: Christopher A. Bartlett and Ashish Nanda
Highlights and explores how a general manager adds value to the firm at the operational level by managing through people. Discusses how assumptions about human motivation influence the employment contract that the general manager implicitly enters into with the workers... View Details
Keywords: Employee Relationship Management; Selection and Staffing; Contracts; Managerial Roles; Operations; Problems and Challenges; Labor and Management Relations; Motivation and Incentives; Value
Bartlett, Christopher A., and Ashish Nanda. "The GM's Operational Challenge: Managing Through People." Harvard Business School Background Note 396-400, May 1996.
- 01 Dec 2011
- News
Beware of Short-term Management, Not the Short-term Investor
- 06 Mar 2014
- HBS Seminar
Karthik Ramanna, Harvard Business School
- February 1996 (Revised April 1997)
- Case
Partners HealthCare System, Inc. (A)
By: Gary P. Pisano and Maryam Golnaraghi
Focuses on the decision confronting senior administrators at the Brigham and Women's Hospital: whether to enter into an affiliation with the Massachusetts General Hospital. Requires students to analyze the complex institutional changes in the health environment and to... View Details
Keywords: Consolidation; Health Care and Treatment; Mergers and Acquisitions; Organizational Change and Adaptation; Change Management; Management Teams; Health Industry; Massachusetts
Pisano, Gary P., and Maryam Golnaraghi. "Partners HealthCare System, Inc. (A)." Harvard Business School Case 696-062, February 1996. (Revised April 1997.)
- January 1980 (Revised April 1980)
- Background Note
Bargaining Strategies: Collaborative vs. Competitive Approaches
Note describes aspects of bargaining situations that point toward either collaborative or distributive bargaining strategies. Focuses on the nature of the issues, the relationship between the negotiators, and broader contextual factors, and how these variables... View Details
Ware, James P. "Bargaining Strategies: Collaborative vs. Competitive Approaches." Harvard Business School Background Note 480-055, January 1980. (Revised April 1980.)
- 07 Oct 2011
- Working Paper Summaries
What Environmental Ratings Miss
Keywords: by Auden Schendler & Michael Toffel
- January 2020
- Article
The Impact of Mass Shootings on Gun Policy
By: Michael Luca, Deepak Malhotra and Christopher Poliquin
There have been dozens of high-profile mass shootings in recent decades. This paper presents three main findings about the impact of mass shootings on gun policy. First, mass shootings evoke large policy responses. A single mass shooting leads to a 15% increase in the... View Details
Luca, Michael, Deepak Malhotra, and Christopher Poliquin. "The Impact of Mass Shootings on Gun Policy." Art. 104083. Journal of Public Economics 181 (January 2020).
- May 1988 (Revised November 1990)
- Case
Airbus vs. Boeing (B): The Storm Intensifies
Discusses the growing competition faced by U.S. producers of civil aircraft due to the success and expanding product line of Airbus Industries. Designed to foster discussion of international trade policy as it affects producers in the industry and to encourage firm... View Details
Keywords: Trade; Policy; Negotiation; Competition; Competitive Strategy; Aerospace Industry; United States
Salter, Malcolm S. "Airbus vs. Boeing (B): The Storm Intensifies." Harvard Business School Case 388-145, May 1988. (Revised November 1990.)
- June 2023
- Exercise
Successful Governance for the Family Enterprise
This exercise examines three different family enterprise scenarios to open a conversation on what makes them successful. We look at how there is no strategy that fits all for family businesses, but there are strategies that can influence both the business and the... View Details
Wing, Christina R. "Successful Governance for the Family Enterprise." Harvard Business School Exercise 623-083, June 2023.
- 30 Jun 2010
- News
Are You Ignoring Trends That Could Shake Up Your Business?
- September 2015
- Article
(UN)Tangled: Exploring the Coevolution of VC Firm Reputation and Status
By: Timothy G. Pollock, Peggy M. Lee, Kyuho Jin and Kisha Lashley
We explore the relationship between status and reputation, examining how its dynamics change over time as these two intangible assets coevolve and how reputation and status are influenced by
participation in highly visible events. Using a sample of more than 400... View Details
Keywords: Underpricing; Intangible Assets; New Firms; Status and Position; Reputation; Venture Capital; Initial Public Offering
Pollock, Timothy G., Peggy M. Lee, Kyuho Jin, and Kisha Lashley. "(UN)Tangled: Exploring the Coevolution of VC Firm Reputation and Status." Administrative Science Quarterly 60, no. 3 (September 2015): 482–517.
Proximate (Co-)Working: Knowledge Spillovers and Social Interactions
We examine the influence of physical proximity on between-start-up knowledge spillovers at one of the largest technology coworking hubs in the United States. Relying on the exogenous assignment of office space to the hub’s 251 start-ups, we find that proximity... View Details
- June 2012
- Article
Managing Risks: A New Framework
By: Robert S. Kaplan and Anette Mikes
Risk management is too often treated as a compliance issue that can be solved by drawing up lots of rules and making sure that all employees follow them. Many such rules, of course, are sensible and do reduce some risks that could severely damage a company. But... View Details
Keywords: Risk Management; Governance Controls; Corporate Strategy; Management Analysis, Tools, and Techniques; Framework
Kaplan, Robert S., and Anette Mikes. "Managing Risks: A New Framework." Harvard Business Review 90, no. 6 (June 2012).
- 13 Nov 2019
- Working Paper Summaries