Publications

March 2010 (Revised February 2013)
Case

NFL UK

By: Elie Ofek, David B. Godes and Peter Wickersham

The NFL faces a decision on how to continue efforts to grow its fanbase in the U.K. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the U.K. sports fan, and the implications of any move on the U.S. fan.... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Innovation and Invention; Brands and Branding; Marketing Strategy; Sports; Expansion; Sports Industry; Europe; United Kingdom; United States

February 2017
Case

Yemeksepeti: Growing and Expanding the Business Model through Data

By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu

In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin... View Details

21 Nov 2023
Op-Ed

The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?

In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between... View Details

Keywords: by Geoffrey Jones; Beauty & Cosmetics

Web

Harvard Business School Online Courses & Learning Platforms

provide a competitive edge and build customer loyalty. 4 weeks, 5-6 hrs/week Pay by September 18 $1,850 Certificate New Dynamic Teaming Professor Amy Edmondson Acquire the tools, processes, and skills to build agile, adaptable View Details

08 Sep 2015
First Look

September 8, 2015

team owner, is now the time to sell while franchise value and fan support are at their peaks, or will the business of the NFL be viable for years to come? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/815071-PDF-ENG Harvard... View Details

Keywords: Carmen Nobel

17 Jan 2024
Research & Ideas

Are Companies Getting Away with 'Cheap Talk' on Climate Goals?

Companies regularly set ambitious climate goals, but these plans often end up like many people’s New Year’s resolutions: unmet aspirations that quietly fizzle out. While companies often gain positive media attention by trumpeting plans for reducing greenhouse gas... View Details

Keywords: by Tim Gray

Program

Ascending the Peak: Finding the Leader Within—Virtual

themselves better, you will gain inspiration to be your best self as you build a tool box of specific action-oriented behaviors and perspectives to help you get there. Through live engagement with renowned Harvard Business School faculty, guided self-reflections, and... View Details

Person Page

Full Biography

By: Rohit Deshpande

Rohit Deshpandé is Sebastian S. Kresge Professor of Marketing at Harvard Business Schoolwhere he currently teaches in the Owner/President Management Program and in other executive education offerings. He has also taught global branding, international marketing, and... View Details

May 2013 (Revised March 2014)
Case

Benetton Group S.p.A., 2012

By: John R. Wells and Galen Danskin

On May 31, 2012, after 36 years on the Milan Stock Exchange, Benetton was officially delisted and taken private by Edizione, the Benetton family's holding company. Since 2000, Benetton shareholders had seen its market value fall from $4.3 billion to $720 million at the... View Details

Keywords: Strategy; Fashion; Retail; Privatization; Family Ownership; Performance Improvement; Problems and Challenges; Management Teams; Globalized Firms and Management; Change Management; Restructuring; Competitive Strategy; Retail Industry; Fashion Industry; Apparel and Accessories Industry; Italy

Web

Finding Job Opportunities - Alumni

Careers Finding Job Opportunities Careers Finding Job Opportunities Starting to get the job search underway but feeling overwhelmed? These tools can help you stay organized and informed as you start to explore your options. Finding Job Opportunities Alumni Job Postings... View Details

12 Dec 2023
Book

HBS Faculty Books of 2023: Find Happiness, Fix Things, and Fail Well

many companies. By the time teams have adapted to newly implemented technology, another platform has emerged to replace it. The Research Handbook on Digital Strategy, a book coedited by Feng Zhu offers a guide for executives trying to... View Details

Keywords: by Danielle Kost

Web

Online Business Courses & Certifications | HBS Online

compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a capstone project that applies the program’s learnings. 6 months,... View Details

06 Jun 2024
Research & Ideas

How Younger Immigrants Gain an Edge in American Business

income levels similar to those of people born in the US of the same age. “This group was allowed to work in the United States legally upon arrival, which differs from settings where we see refugees struggle globally when barred from... View Details

Keywords: by Rachel Layne

24 Apr 2018
First Look

First Look at New Research and Ideas, April 24, 2018

development through individual contracts, the comprehensive platform would be free to doctors and pharma alike and financed via an aggressive fundraising strategy and through the sale of the prescription data collected on the app. Barry is willing to take the risk, but... View Details

Keywords: Sean Silverthorne

February 2009 (Revised July 2012)
Case

Jieliang Phone Home! (A)

By: Willy Shih, Ethan Bernstein and Nina Bilimoria

At Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators—bright and capable young men and (mostly) women like Jieliang Hao—are motivated to improve line productivity through small innovations for faster assembly and have... View Details

Keywords: Compensation and Benefits; Job Design and Levels; Business Processes; Behavior; Motivation and Incentives; Manufacturing Industry; China

23 May 2000
Research & Ideas

Minding the Muse: The Impact of Downsizing on Corporate Creativity

pharmaceutical firms that rely on creativity," she says. "Today's fast-changing global markets place increased pressure on companies of every kind to continuously create new products, services, and competitive strategies if they... View Details

Keywords: by Peter K. Jacobs

08 Jul 2014
First Look

First Look: July 8

reactors lacked sufficient power to achieve cooldown. To prevent the disaster experienced up north, the site superintendent, Naohiro Masuda, and his team had to connect them to the plant's surviving power sources. In a volatile... View Details

Keywords: Carmen Nobel

May 2009
Case

Who is the Fairest of Them All? Choosing a Leader at Deronde International

By: Nitin Nohria and Martha Spaulding

Alain Deronde, the CEO of a French personal care company, has to choose a successor to head global product development from a diverse set of candidates with different backgrounds, strengths, and weaknesses. The candidates include Elise Bernier, Vice President of... View Details

Keywords: Talent and Talent Management; Management Succession; Diversity; Management Teams; Product Development; Beauty and Cosmetics Industry; France