Publications

BBC Worldwide CEO, John Smith addresses AMP participants in October 2007. View Details

Keywords: Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; United Kingdom

01 Oct 1998
News

Playing to Win

I think CEOs should not stay too long at any company." Louis-Dreyfus believes that successful global enterprises must be decentralized. While Adidas's corporate headquarters maintains authority over the company's mission, vision, and... View Details

Keywords: Garry Emmons

January 2011
Supplement

BBC America Showreel, Fall 2007

HD-TV ad clips of Fall 2007 television show line up from BBC America. View Details

Keywords: Global Strategy; Television Entertainment; Brands and Branding; Media and Broadcasting Industry; United Kingdom; United States

Career Coach

Nicole Ledoux

Nicole (HBS '08) is Co-founder/CEO of 88 Acres, a Consumer Products company in the Natural Food space. She has experience in brand building, business development, new product launch, fundraising & financing as well as manufacturing.... View Details

Keywords: Consumer Products; Entrepreneurship; Investment Management; Financial Services (All)

July 1993 (Revised June 2000)
Case

Harlequin Romances-Poland (A)

Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success. View Details

Keywords: Globalized Firms and Management; Brands and Branding; Publishing Industry; Poland

Educators

19 Sep 2012
News

On a Sound Track

Skullcandy products are currently distributed in over 70 countries, a number that expands every month. So a major challenge for us is how to establish our brand in each local market. Good brands are View Details

Keywords: Deborah Blagg; audio equipment; fashion; Computer and Electronic Product Manufacturing; Manufacturing

Person Page

Media

This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details

01 Aug 2014
News

A closer look at the industry of beauty

The global beauty business is a $450 billion industry, yet it received little serious scholarly attention until Geoffrey G. Jones, the Isidor Straus Professor of Business History at HBS, published Beauty Imagined: A History of the View Details

01 Jun 2004
News

Luxe Redux

Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a... View Details

Keywords: Julia Hanna; luxury; Retail Trade

16 Apr 2001
Research & Ideas

Making the Most of Government Upheaval

privatization have created unprecedented opportunities for firms of all sizes and varieties to compete in larger markets than ever before. In the process, a handful of global organizations have risen to replace formerly state-owned... View Details

Keywords: by Nancy O. Perry

April 1994
Supplement

Planet Reebok (B)

Supplements Planet Reebok (A). View Details

Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Sports Industry; France; Germany; United Kingdom