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Show Results For
- All HBS Web
(1,164)
- People (3)
- News (281)
- Research (713)
- Multimedia (14)
- Faculty Publications (359)
- 01 Mar 2017
- News
Lego Stays on Script
a global box office of $469 million that had everyone involved humming along to the movie’s hit song, “Everything Is Awesome.” Following on that success, February saw the release of The LEGO Batman Movie, with The LEGO Ninjago Movie due... View Details
Keywords: Julia Hanna
- July 1993 (Revised June 2000)
- Case
Harlequin Romances-Poland (A)
By: John A. Quelch
Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success. View Details
Quelch, John A., and Nathalie Laidler. "Harlequin Romances-Poland (A)." Harvard Business School Case 594-017, July 1993. (Revised June 2000.)
- January 2011
- Supplement
BBC America Showreel, Fall 2007
By: John A. Quelch
HD-TV ad clips of Fall 2007 television show line up from BBC America. View Details
Keywords: Global Strategy; Television Entertainment; Brands and Branding; Media and Broadcasting Industry; United Kingdom; United States
Quelch, John A. "BBC America Showreel, Fall 2007." Harvard Business School Video Supplement 511-706, January 2011.
- 01 Jun 2003
- News
Alumni Bookshelf
How to Grow When Markets Don't by Adrian Slywotzky (MBA '80) and Richard Wise (Warner Books) Slywotzky brings his expertise in global strategy consulting to his sixth book, which examines the difficulties of sustainable growth and offers... View Details
- 16 Apr 2001
- Research & Ideas
Making the Most of Government Upheaval
privatization have created unprecedented opportunities for firms of all sizes and varieties to compete in larger markets than ever before. In the process, a handful of global organizations have risen to replace formerly state-owned... View Details
Keywords: by Nancy O. Perry
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a... View Details
- 25 Apr 2014
- News
To create breakthrough strategies, harness creativity to the scientific method
strategies. Procter & Gamble employed this model when it wanted to become a major player in the global beauty-care sector. It transformed the down-market Oil of Olay into a world-class brand and proved that... View Details
- 01 Aug 2014
- News
A closer look at the industry of beauty
The global beauty business is a $450 billion industry, yet it received little serious scholarly attention until Geoffrey G. Jones, the Isidor Straus Professor of Business History at HBS, published Beauty Imagined: A History of the View Details
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
Rangan brought together veterans of the retail world to share strategies for cashing in on what could be a new wave of organized retail in India. The discussion took place April 4 at the India Business Conference at HBS. Kishore Biyani launched the country's first... View Details
- 19 Sep 2012
- News
On a Sound Track
Skullcandy products are currently distributed in over 70 countries, a number that expands every month. So a major challenge for us is how to establish our brand in each local market. Good brands are View Details
- 01 Mar 2006
- News
Faculty Books
operations covering widely recognized brands including Lipton, Hellmann’s, Birds Eye, Ben & Jerry’s, Dove, Sunsilk, and Pond’s. Taking advantage of full access to corporate archives and executives, Jones discusses Unilever’s strategies to... View Details
- Career Coach
Nicole Ledoux
Nicole (HBS '08) is Co-founder/CEO of 88 Acres, a Consumer Products company in the Natural Food space. She has experience in brand building, business development, new product launch, fundraising & financing as well as manufacturing.... View Details
- 01 Dec 2017
- News
Yoga Inc.
global brand advertising campaign called This Is Yoga. The spots include zero yoga as a physical practice. Olympic gold medalist volleyballer Kerri Walsh Jennings, Australian pop artist CJ Hendry, Beijing... View Details
Keywords: Deborah Halber
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
of the Case Research and Writing Group. “No one believed that you could create a brand in tomatoes—a commodity!” The case details how, during an economic downturn, a small business in its fourth generation of family ownership became one... View Details
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
on the country's brand will be how it handles any civil demonstrations. If it passes those tests, Brazil, as it has long been on the soccer pitch, will be a more formidable player on the global stage. View Details
Keywords: Garry Emmons
- 01 Jun 2015
- News
3-Minute Briefing: Rehito “Ray” Hatoyama (MBA 2008)
just signed on to do with Fox. To become a truly competitive global company, you need to have a broad portfolio. Hello Kitty is great, but we need to have other properties to grow even further. We also want to expand our business model... View Details
- 01 Sep 2012
- News
Who Owns Yoga?
Rohit Deshpandé, the Sebastian S. Kresge Professor of Marketing, often asks his students a show-stopping question: Is everything brandable? And next: Should everything be brandable? In “Branding Yoga,” cowritten with HBS Global Research... View Details
- 01 Jun 2012
- News
Faculty Research Online
HBS Cases: Overcoming the Stress of ‘Englishnization’ CEOs of global companies increasingly mandate that their employees learn English. The problem: these workers can experience a loss of status and believe they aren’t as effective in... View Details
- November 1995 (Revised March 2000)
- Case
Jurassic Park
By: John A. Quelch
Managers at MCA/Universal Merchandising are reviewing worldwide merchandising and licensing arrangements for the movie Jurassic Park. View Details
Keywords: Commercialization; Globalization; Film Entertainment; Brands and Branding; Entertainment and Recreation Industry
Quelch, John A. "Jurassic Park." Harvard Business School Case 596-014, November 1995. (Revised March 2000.)
- December 2010
- Article
Why You Aren't Buying Venezuelan Chocolate
By: Rohit Deshpandé
The article discusses the "provenance paradox," wherein consumers are unwilling to buy high-quality products from regions not commonly associated with excellence in certain product categories. Venezuelan chocolate maker Chocolates El Rey does little international... View Details
Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Marketing; Emerging Markets; Food and Beverage Industry; Venezuela
Deshpandé, Rohit. "Why You Aren't Buying Venezuelan Chocolate." Harvard Business Review 88, no. 12 (December 2010).