Show Results For
- All HBS Web
(3,552)
- People (13)
- News (883)
- Research (2,008)
- Events (31)
- Multimedia (3)
- Faculty Publications (796)
Show Results For
- All HBS Web
(3,552)
- People (13)
- News (883)
- Research (2,008)
- Events (31)
- Multimedia (3)
- Faculty Publications (796)
- September 2003 (Revised March 2004)
- Case
Bharti Tele-Ventures
- 12 Mar 2008
- Working Paper Summaries
Allocating Marketing Resources
- 07 Nov 2016
- HBS Seminar
Vishal Gaur, Johnson, Cornell University
- 2021
- Working Paper
The Value of Data and Its Impact on Competition
- 2006
- Working Paper
The Value of a 'Free' Customer
Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details
- TeachingInterests
Digital Innovation and Transformation – MBA Elective Curriculum
Digital Innovation and Transformation is designed to equip students to confidently help conceive, lead and execute digital innovation initiatives and develop new business models for existing and insurgent organizations. The basic premise of the course... View Details
- 2023
- Working Paper
Sending Signals: Strategic Displays of Warmth and Competence
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
- January 2014
- Supplement
The PGA Tour (F)
In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details
- January 2014
- Supplement
The PGA Tour (E)
In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details
- October 2023 (Revised February 2024)
- Case
Loris
- November 2011 (Revised June 2013)
- Case
Natura Cosméticos, S.A.
- August 2021
- Article
Multiple Imputation Using Gaussian Copulas
- 01 Jan 2014
- News
Competing with Privacy
- December 2013
- Case
The PGA Tour (A)
In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details
Rohit Deshpande
Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details
- November–December 2020
- Article
Rethinking the On-Demand Workforce
- November–December 2018
- Article