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    Jerry R. Green

    Jerry R. Green

    David A. Wells Professor of Political Economy

    John Leverett Professor in the University

    Harvard University

     

    Jerry Green is the John Leverett Professor in the University and the David A. Wells... View Details

    Keywords: aerospace; education industry; insurance industry; professional services
    • Apr 14 2016
    • Interview

    Building Expertise and Confidence

      Roy D. Shapiro

      Roy D. Shapiro is the Philip Caldwell Professor of Business Administration at the Harvard University Graduate School of Business Administration.  He is currently the faculty co-chair of the School's Technology and Operations Management Unit... View Details

      • January 2017 (Revised October 2023)
      • Case

      Classtivity: Payal's Pirouette

      By: Jeffrey J. Bussgang and Olivia Hull
      A few months after launching a new fitness technology product, the small staff of New York startup Classtivity gathers on a Saturday in April 2013 to take stock. With one successful pivot under its belt, Classtivity is finally generating revenue and enthusiasm among... View Details
      Keywords: Product Pivot; Boutique Fitness; Fitness Industry; Market Sizing; Consumer Technology; Bundling; Subscription Model; Two-sided Marketplace; ClassPass; Entrepreneurship; Venture Capital; Business Startups; Transition; Customer Focus and Relationships; Technological Innovation; Organizational Change and Adaptation; Customer Value and Value Chain; Marketing Strategy; Failure; Business Strategy; Technology Industry; Health Industry; New York (city, NY)
      Related
      • Teaching Interest

      Managing Human Capital: Keeping Hope Alive in Organizations (Not offered 2013-2014)

      Managing Human Capital has been specifically designed to teach practical skills for the general manager who seeks to manage both other people and his or her own career with optimal effectiveness. Any and all students who believe they will need to effectively manage... View Details

      • Article

      Reimagining the Balanced Scorecard for the ESG Era

      By: Robert S. Kaplan and David McMillan
      Companies are increasingly aware that their customers and society in general expect businesses to adopt and work towards social and environmental objectives as well as the traditional financial ones. This involves not only re-evaluating firms’ models but re-imagining... View Details
      Keywords: ESG (Environmental, Social, Governance) Performance; Business Ecosystems; Balanced Scorecard; Adaptation; Business Model; Business and Stakeholder Relations
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      • 11 Sep 2008
      • Working Paper Summaries

      Competing Complements

      Keywords: by Ramon Casadesus-Masanell, Barry Nalebuff & David B. Yoffie
      • Jan 30 2013
      • Testimonial

      Returning Back to Your Organization

      • 23 Apr 2012
      • Research & Ideas

      How to Brand a Next-Generation Product

      notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research and development activity.... View Details
      Keywords: by Carmen Nobel
      • March 2010
      • Case

      Target: Responding to the Recession

      By: Ranjay Gulati, Rajiv Lal and Cathy Ross
      Within 10 months of Gregg Steinhafel's taking over as CEO at Target, the U.S. was mired in the most significant economic downturn in 50 years. Top competitor Wal-Mart had positioned itself well for the crisis, while Target's same store sales began to slide. While... View Details
      Keywords: Financial Crisis; Strategy; Operations; Brands and Branding; Product Launch; Product Positioning; Competition; Retail Industry; United States
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      • August 2019
      • Case

      Creating Accountability in Afghanistan

      By: Jonas Heese, Gerardo Pérez Cavazos, Eugene F. Soltes and Grace Liu
      By early 2019, the United States had contributed $132 billion to the Afghan reconstruction. John Sopko, in his role as the Special Inspector General for Afghan Reconstruction (SIGAR), was in charge of providing accountability for U.S. aid funding. Sopko’s oversight... View Details
      Keywords: Auditing; Fraud; Accountability; Crime and Corruption; Law Enforcement; Governance; Infrastructure; Information; Networks; Strategy; Afghanistan
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      • July 24, 2013
      • Article

      Family Business: How to Spot a Patriarch Problem

      By: Josh Baron and Rob Lachenauer
      In this article, the authors discuss the concept of a "problem patriarch" in family businesses, using the example of Carl, a successful leader who undermined the talent he hired. Carl started a struggling $10 million automotive parts distributor and turned it into a $2... View Details
      Keywords: Leadership Style; Family Business; Transition
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      • September 2004 (Revised February 2010)
      • Case

      The Passion of the Christ (A)

      By: John A. Quelch, Anita Elberse and Anna Harrington
      Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and... View Details
      Keywords: Advertising Campaigns; Film Entertainment; Marketing Strategy; Product Launch; Product Positioning; Distribution Channels; Religion; Motion Pictures and Video Industry
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      • April 2010
      • Case

      Bill Nichol Negotiates with Walmart: Hard Bargains over Soft Goods (A)

      By: James K. Sebenius and Ellen Knebel
      CEO Bill Nichol must somehow negotiate a surprise ultimatum from Walmart, his largest customer, about his largest and most profitable product line: “We're dropping it.” Among its hosiery products, the Kentucky Derby Hosiery Co. produces and sells a branded line of... View Details
      Keywords: Customer Relationship Management; Crisis Management; Negotiation Tactics; Conflict Management; Apparel and Accessories Industry; North America
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      • January 2006 (Revised October 2007)
      • Background Note

      Managing Networked Businesses: Course Overview for Students

      By: Thomas R. Eisenmann
      Provides an overview for students of the MBA elective course Managing Networked Businesses (MNB). MNB focuses on management challenges in businesses that exhibit network effects. The first section of the note explains that such businesses comprise a large and growing... View Details
      Keywords: Business Model; Capital Structure; Business or Company Management; Network Effects; Organizational Design; Business and Government Relations; Social and Collaborative Networks; Competitive Strategy
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      • Jan 08 2019
      • Testimonial

      Exploring the Latest Business Innovations

      • June 2020 (Revised March 2024)
      • Case

      Deloitte's Pixel (A): Consulting with Open Talent

      By: Michael L. Tushman, John Winsor and Kerry Herman
      Deloitte Consulting’s General Manager Balaji Bondili, head of Pixel, considers how best to grow Deloitte Consulting’s use of open (on-demand) talent, as consulting companies and their clients face transformative change in the way client engagements and projects get... View Details
      Keywords: Disruption; Talent and Talent Management; Growth and Development Strategy; Organizational Change and Adaptation; Consulting Industry; United States
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      • 2008
      • Article

      Warmth and Competence As Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map

      By: A. J.C. Cuddy, S. T. Fiske and P. Glick
      The stereotype content model (SCM) defines two fundamental dimensions of social perception, warmth and competence, predicted respectively by perceived competition and status. Combinations of warmth and competence generate distinct emotions of admiration, contempt,... View Details
      Keywords: Perception; Competency and Skills; Prejudice and Bias; Emotions; Business Model; Behavior; Research; Competition; Status and Position; Cognition and Thinking; Groups and Teams
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        Thomas R. Eisenmann

        Thomas R. Eisenmann is the Howard H. Stevenson Professor of Business Administration at the Harvard Business School; Peter O. Crisp Faculty Chair, Harvard Innovation Labs; and Unit Head of the HBS Entrepreneurial... View Details

        Keywords: advertising; broadcasting; communications; computer; e-commerce industry; electronic publishing; electronics; entertainment; fiber optics; high technology; home video games; information technology industry; infrastructure industry; internet; journalism; media; motion pictures; music; publishing industry; semiconductor; software; telecommunications; television; video games
        • June 2020
        • Case

        What IKEA Do We Want?

        By: Juan Alcácer, Cynthia A. Montgomery, Emilie Billaud and Vincent Dessain
        In 2018, Swedish furniture maker IKEA was undergoing a significant transformation. Challenged by the rise of online shopping and changing consumer behavior, and mourning the death of its founder, the Company's top executives knew they had to step out of their comfort... View Details
        Keywords: Business Strategy; Transformation; Leading Change; Mission and Purpose; Business Model; Emerging Markets; Customer Focus and Relationships; Organizational Culture; Disruption; Consumer Products Industry; Retail Industry; Europe; Netherlands; Sweden; China; India; United States
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