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  • All HBS Web  (1,705)
    • People  (1)
    • News  (662)
    • Research  (881)
    • Events  (7)
    • Multimedia  (3)
  • Faculty Publications  (314)
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  • 26 Mar 2020
  • Research & Ideas

7 Leadership Principles for Managing in the Time of Coronavirus

an example, model behaviors that are community friendly and supportive. Compassion is extremely important at this time. We may rise to the occasion if we’re fortunate to have a good team around us, but there are many people in our... View Details
Keywords: by John A. Quelch; Health
  • 09 Dec 2008
  • First Look

First Look: December 9, 2008

PublicationsMediators in Position Auctions Authors:Itai Ashlagi, Dov Monderer, and Moshe Tennenholtz Publication:Games and Economic Behavior (forthcoming) Abstract A mediator is a reliable entity, which can play on behalf of agents in a... View Details
Keywords: Martha Lagace
  • January – February 2011
  • Article

'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers

By: Elie Ofek, Zsolt Katona and Miklos Sarvary
The Internet has increased the flexibility of retailers, allowing them to operate an online arm in addition to their physical stores. The online channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also... View Details
Keywords: Price; Profit; Marketing Channels; Consumer Behavior; Online Technology; Retail Industry
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Ofek, Elie, Zsolt Katona, and Miklos Sarvary. "'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers." Marketing Science 30, no. 1 (January–February 2011).
  • April 12, 2023
  • Article

Using AI to Adjust Your Marketing and Sales in a Volatile World

By: Das Narayandas and Arijit Sengupta
Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details
Keywords: Forecasting and Prediction; AI and Machine Learning; Consumer Behavior; Technology Adoption; Competitive Advantage
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Narayandas, Das, and Arijit Sengupta. "Using AI to Adjust Your Marketing and Sales in a Volatile World." Harvard Business Review Digital Articles (April 12, 2023).
  • 01 Sep 2023
  • News

Alumni and Faculty Books

industry. In Know What Matters, Shaich reveals what he learned about entrepreneurship, running large enterprises, business transformation, and life itself. He illustrates these lessons with his experiences turning a 400-square-foot cookie... View Details
  • Web

Published CSV Cases - Institute For Strategy And Competitiveness

HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases Published CSV Cases Published CSV Cases Please find below a selection of the cases taught in our senior executive education program on shared... View Details
  • 07 Jan 2019
  • Research & Ideas

The Better Way to Forecast the Future

different fields,” says Grushka-Cockayne, whose research is on data science, forecasting, project management, and behavioral decision-making. “Our work is focused on using crowds for prediction and for forecasting something that is... View Details
Keywords: by Roberta Holland; Air Transportation; Transportation
  • 01 Mar 2010
  • News

John Crowley’s Extraordinary Measures

Aileen learned that Megan, fifteen months old, and Patrick, seven days old, had Pompe disease, which destroys muscles, degrades breathing, and dangerously enlarges the heart. They were told that Megan and Patrick wouldn’t live past their... View Details
Keywords: Sarah Auerbach; Ambulatory Health Care Services; Health, Social Assistance; Motion Picture and Sound Recording Industries; Information
  • 10 Sep 2020
  • Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

top executive. Because of the COVID-19 outbreak, we are all taking in vast amounts of new information every day and adjusting to an entirely new set of behavioral habits. In addition, most of us are dealing with unprecedented tasks and... View Details
Keywords: by Boris Groysberg and Katherine Connolly Baden
  • 03 Jun 2014
  • First Look

First Look: June 3

http://hbr.org/product/experience-the-finger-lakes-the-groupon-partnership-decision/an/814010-PDF-ENG Harvard Business School Case 314-086 Learning From Extreme Consumers Traditional market research methods focus on understanding the... View Details
Keywords: Sean Silverthorne
  • 18 Nov 2002
  • Research & Ideas

Where Morals and Profits Meet: The Corporate Value Shift

destroy health, wealth, and life itself. The issues span the ethical spectrum: falsified books and records, misleading communications, defective and dangerous products shipped without warnings or information, abusive behavior and unsafe... View Details
Keywords: by Carla Tishler
  • 22 Feb 2021
  • Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

the market to adapt to your company; it’s your responsibility to adapt to the market. Senz: What lessons should sales managers learn from changes in buying behavior during the pandemic? Cespedes: First,... View Details
Keywords: by Kristen Senz
  • Web

Marketing Awards & Honors - Faculty & Research

for Research Foundations of Human Behavior Grant in 2020. Julian De Freitas : Honored with a Special Commendation for Extraordinary Teaching by Harvard University in spring of 2020. Ayelet Israeli : Winner of the 2020 Case Centre Award in... View Details
  • 08 May 2020
  • Blog Post

Building a World of Trusted Leaders: Taking the MBA Oath

Takeover. Watch the video below to learn more or follow us on Instagram @hbsadmissions for access to the full takeover.  View Video The MBA Oath As a business leader I recognize my role in society. My purpose is to lead people and manage... View Details
  • 30 Jan 2019
  • Blog Post

The Life and Role of a CEO

traits/styles of successful CEOs?  1) Traits  Before: Intelligence   After: Awareness and judgement  Throughout this course, we learned various tensions CEOs need to manage, none of which had a clear right answer (e.g., short-term vs.... View Details
  • 02 Oct 2006
  • Research & Ideas

Negotiating in Three Dimensions

witnessed? A: There is a fruitful dialogue underway between people negotiating business, legal, and financial deals and their international counterparts faced with life-and-death negotiating challenges. Each group can learn important... View Details
Keywords: by Martha Lagace
  • 06 Dec 2011
  • First Look

First Look: Dec. 6

blocking ourselves from new challenges. This response hurts us and our organizations, but we fear making ourselves even more vulnerable by committing mistakes while learning something new. In Flying Without a Net, Thomas DeLong explains... View Details
Keywords: Sean Silverthorne
  • Web

CSV in Practice - Institute For Strategy And Competitiveness

address lack of health-seeking behavior Packaging of OTC medicines to reflect consumers’ limited spending power A dense network of local distributors to reduce stock-outs Frequent health camps for physicians in rural areas Microfinance... View Details
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

later and if so, how? The friendship formation of students at a large Canadian university was assessed during their first term. These data were used to predict self-reported health and health behaviors (physical exercise, diet, tobacco,... View Details
Keywords: Sean Silverthorne
  • January 2024
  • Supplement

Winning Business at Russell Reynolds

By: Ethan Bernstein and Cara Mazzucco
In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting—and... View Details
Keywords: Restructuring; Talent and Talent Management; Compensation and Benefits; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Culture; Performance Evaluation; Motivation and Incentives; Consulting Industry
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Bernstein, Ethan, and Cara Mazzucco. "Winning Business at Russell Reynolds." Harvard Business School Multimedia/Video Supplement 424-704, January 2024.
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