Publications
Publications
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(4,868)
- Faculty Publications (1,031)
- June 2008
- Teaching Note
Amanco: Developing the Sustainability Scorecard (TN)
By: Robert S. Kaplan
Teaching Note for [inse107038]. View Details
- June 2008 (Revised February 2011)
- Case
Year Up: A Social Entrepreneur Builds High Performance
By: Allen S Grossman and Naomi Greckol-Herlich
Year Up, a nonprofit job-skills training program for low-income, urban youth has run four successful programs in four cities for the past seven years. Now, after an ambitious capital campaign, the organization is poised to grow into a national program in an attempt to... View Details
- 2008
- Working Paper
The Future of Social Enterprise
By: V. Kasturi Rangan, Herman B. Leonard and Susan McDonald
The Future of Social Enterprise considers the confluence of forces that is shaping the field of social enterprise, changing the way that funders, practitioners, scholars, and organizations measure performance. We trace a growing pool of potential funding sources to... View Details
- May 2008 (Revised March 2010)
- Teaching Note
Greenpeace and WWF (TN)
By: Ramon Casadesus-Masanell and Jordan Mitchell
Teaching Note for [708418] and [708417]. View Details
- May 2008 (Revised September 2009)
- Case
IBM's Dynamic Workplace
IBM already competed for talent by being a best workplace. It was one of the first companies to provide paid vacations, health insurance, sick leave, job sharing, and domestic partner benefits. Its human resources portfolio included a full array of progressive policies... View Details
- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
- 2008
- Report
Survey Questionnaire on Environmental Management Practices: Summary of Results by Industry and Practices
By: Magali Delmas and Michael W. Toffel
This document provides a summary of the results of a survey on Environmental Management Practices (EMP) conducted by the University of California at Santa Barbara during October and November 2003. The survey was sent to 3255 facilities in 8 industrial sectors: pulp,... View Details
- March 2008 (Revised October 2009)
- Case
IBM in the 21st Century: The Coming of the Globally Integrated Enterprise
Members of IBM's fifth Integration and Values Team (IVT5) were close to finishing their deliberations. Convened by Sam Palmisano, Chairman and CEO, and sponsored by Jon Iwata, Senior VP of Corporate Communications and Marketing, and John E. Kelly III, Senior VP and... View Details
- March 2008 (Revised December 2011)
- Case
IBM Values and Corporate Citizenship
IBM's transformation into a globally integrated enterprise (GIE) began with a conviction about what should never change. Since its founding in 1911, the company operated under a set of principles articulated by founder Thomas Watson and became known for a strong... View Details
- February 2008 (Revised May 2012)
- Case
The Big Easy, Not So Easy
By: Nicolas P. Retsinas, Arthur I Segel and Ben Creo
Enterprise Community Partners must determine whether to rebuild the Lafitte housing projects in hurricane-ravaged New Orleans and, if so, how to mitigate the risks. Set in January 2007, more than a year after Hurricane Katrina made landfall, the case examines how... View Details
Keywords: Natural Disasters; Housing; Projects; Risk Management; Urban Development; Reputation; New Orleans
- February 2008 (Revised February 2009)
- Case
The International Finance Corporation's Grassroots Business Initiative
By: V. Kasturi Rangan and Katharine Lee
Grassroots Business Initiative was set up to financially assist small enterprises engaged in creating social value. Three years later, Harold Rosen, its creator, wished to explore an alternative funding model to provide it with scale and sustainability. View Details
- February 2008 (Revised September 2010)
- Case
LeapFrog Enterprises
By: Lynda M. Applegate and Elizabeth Collins
Explores the success factors leading to the company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to expand beyond the toy industry and enter the educational technology and services industry.... View Details
- February 2008 (Revised August 2008)
- Case
Quanta Computer and the One Laptop Per Child Initiative
By: Willy Shih, Chintay Shih and Jyun-Chen Wang
When Quanta Computer, Inc., the world's largest manufacturer of laptop computers, first joined the One Laptop Per Child (OLPC) initiative, it faced a challenge trying to balance the cost objectives of a laptop computer targeted at children of the developing world with... View Details
- 2008
- Book
Social Entrepreneurship: A Modern Approach to Social Value Creation
By: Arthur C. Brooks
This text brings together the established pedagogy of entrepreneurship with cutting edge nonprofit and public management tools.
Measuring social value, earned income, donations and government income, entrepreneurial fundraising and marketing, and social... View Details
Measuring social value, earned income, donations and government income, entrepreneurial fundraising and marketing, and social... View Details
- January 2008 (Revised December 2011)
- Case
Inner Mongolia Yili Group: China's Pioneering Dairy Brand
By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan and Tracy Yuen Manty
Setting up the goal to become one of the top 20 enterprises in the world dairy industry by 2010, the Inner Mongolia Yili Group had ambitious plans. As one of China's biggest national dairy companies, its main challenge was competing as a local company against... View Details
- January 2008 (Revised September 2008)
- Supplement
Marketing the "$100 Laptop" (C)
By: John A. Quelch and David Chen
In October 2007, the OLPC reported production delays and missed its shipment date. In early November, the $100 PC finally went into production, with initial shipments planned for Uruguay and Mongolia, and mid-month launched the "Give One, Get One" program. It enabled... View Details
- January 2008
- Case
Lenovo: Building A Global Brand (Multimedia case)
By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details
- January 2008 (Revised August 2012)
- Case
Retail Sales of Health Insurance: Blue Cross Blue Shield of Florida
By: Regina E. Herzlinger and Grady Clouse
The BCBS of Florida is contemplating whether to enter the consumer-driven health care market and if so, whether to target such groups—and individuals—and in which of its geographic markets, and how. View Details