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  • All HBS Web  (2,152)
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  • March 2021 (Revised August 2022)
  • Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details
Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States
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Rayport, Jeffrey F., Susie Ma, and Amram Migdal. "Seeding and Selling Asana." Harvard Business School Case 821-054, March 2021. (Revised August 2022.)
  • Web

The Five Forces - Institute For Strategy And Competitiveness

structure evolves, and find better strategic positions within the industry. Share This: How the Five Forces Work Read full analysis on International Air Transport Association Vision 2050 Industry Structure... View Details

    William R. Kerr

    William Kerr is the D’Arbeloff Professor of Business Administration at Harvard Business School. Bill is Senior Associate Dean for Faculty Development and Research, co-director of Harvard’s Managing the Future of Work initiative, and faculty chair of the... View Details

    Keywords: communications; computer; consulting; high technology; information technology industry; management consulting; manufacturing; telecommunications; venture capital industry
    • January 2008 (Revised March 2008)
    • Case

    Glass Egg Digital Media

    Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at... View Details
    Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Product Development; Organizational Structure; Entertainment and Recreation Industry
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    Godes, David B. "Glass Egg Digital Media." Harvard Business School Case 508-066, January 2008. (Revised March 2008.)
    • June 2016
    • Supplement

    Duff & Phelps: Scaling an Entrepreneurial Venture (B)

    By: Lynda M. Applegate and David Lane
    In September 2005, Duff & Phelps closed on a deal to acquire a much larger firm that quadrupled its size to 500 employees. Almost immediately, the company faced challenging integration issues. Gottdiener and Silverman realize that they must now turn away from the... View Details
    Keywords: Duff & Phelps; Entrepreneurial Management; Mergers & Acquisitions; Entrepreneurial Financing; Entrepreneurship; Mergers and Acquisitions; Integration; Business Model; Organizational Structure; Management
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    Applegate, Lynda M., and David Lane. "Duff & Phelps: Scaling an Entrepreneurial Venture (B)." Harvard Business School Supplement 816-083, June 2016.
    • Profile

    Jason A. Kilar

    challenges you encounter because of the timing and the landscape in which you are starting the business. There is also the business model and the opportunity. What we’re doing with Vessel is actually very different than what we did with... View Details
    • June 2010
    • Article

    Change for Change's Sake

    By: Freek Vermeulen, Phanish Puranam and Ranjay Gulati
    No one disputes that firms have to make organizational changes when the business environment demands them. But the idea that a firm might want change for its own sake often provokes skepticism. Why inflict all that pain if you don't have to? That is a dangerous... View Details
    Keywords: Interpersonal Communication; Innovation and Invention; Leading Change; Organizational Change and Adaptation; Organizational Structure; Creativity; Power and Influence; Adaptation
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    Vermeulen, Freek, Phanish Puranam, and Ranjay Gulati. "Change for Change's Sake." Harvard Business Review 88, no. 6 (June 2010).
    • 27 Mar 2007
    • First Look

    First Look: March 27, 2007

    with Abernathy, Rebecca Henderson and Carliss Baldwin, Clark placed product and process designs at the center of his explanation of how innovation determines the structure and evolution of industries. Download the paper:... View Details
    Keywords: Martha Lagace
    • TeachingInterests

    Field Course: Social Innovation Lab

    This course provides students an opportunity to address a social enterprise topic with the discipline of business tools and techniques. Students will work in teams, choosing among three types of projects: a) developing a business plan for your own social enterprise;... View Details

    • July 2010
    • Supplement

    Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)

    By: Thomas J. Steenburgh and Jill Avery
    Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
    Keywords: Management Analysis, Tools, and Techniques; Marketing Strategy; Decisions; Strategic Planning; Price; Partners and Partnerships; Cost; Demand and Consumers; Revenue; Profit; Mathematical Methods; Measurement and Metrics
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    Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)." Harvard Business School Spreadsheet Supplement 511-701, July 2010.

      Thomas J. DeLong

      Thomas J. DeLong is a Baker Foundation Professor of Management Practice and the former Philip J. Stomberg Professor of Management Practice in the Organizational Behavior Department at the Harvard Business School. He is an expert in leader development, organizational... View Details

      • Research Summary

      Optimal Reserve Management and Sovereign Debt (with Fabio Kanczuk)

      By: Laura Alfaro
      Most models currently used to determine optimal foreign reserve holdings take the level of international debt as given. Some of the implications of this analysis, however, may not be generalized once one considers the joint decision to hold debt and reserves by a... View Details
      • December 1999 (Revised July 2000)
      • Case

      Cimetrics Technology (B): Russian Perspectives

      By: Lynn S. Paine
      Presents the perspectives of two Russian software developers working for Cimetrics in Moscow. A central issue from the Russian perspective is whether a more structured and formal arrangement is needed for managing the Russian team. View Details
      Keywords: Business Model; Applications and Software; Business or Company Management; Corporate Entrepreneurship; Human Resources; Cross-Cultural and Cross-Border Issues; Labor and Management Relations; Product Development; Performance Evaluation; Information Technology Industry; Russia; Canada; United States
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      Paine, Lynn S. "Cimetrics Technology (B): Russian Perspectives." Harvard Business School Case 300-055, December 1999. (Revised July 2000.)
      • January 2022
      • Teaching Plan

      Just Arrived: Integrating Refugees in Sweden

      By: Brian Trelstad and Emilie Billaud
      Teaching Plan for HBS Case No. 321-040. Just Arrived is an online platform that matches newly-arrived immigrants in Sweden with employment opportunities. As one of several for-profit and non-profit start-ups in Europe that is looking to address the refugee crisis, the... View Details
      Keywords: Immigration; Refugees; Employment; Integration; Business Model; Social Entrepreneurship; Growth and Development Strategy; Employment Industry; Sweden; Italy; Germany
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      Trelstad, Brian, and Emilie Billaud. "Just Arrived: Integrating Refugees in Sweden." Harvard Business School Teaching Plan 322-025, January 2022.
      • 13 Oct 2010
      • Working Paper Summaries

      Employee Selection as a Control System

      Keywords: by Dennis Campbell; Banking
      • October 2013 (Revised March 2015)
      • Case

      Cyprus (A)

      By: Eric Werker, Sebastian Berardi, Stelios Elia, Omar Muakkassa and James Zumberge
      Cyprus is a small Mediterranean island located at the cross-roads of Europe, Africa, and the Middle East. Since its 1974 split, Cyprus has grown real GDP more than fivefold—in large part because of its development as an "international business" center. The country... View Details
      Keywords: Tax Havens; Taxation; Financial Crisis; Business and Government Relations; Cyprus
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      Werker, Eric, Sebastian Berardi, Stelios Elia, Omar Muakkassa, and James Zumberge. "Cyprus (A)." Harvard Business School Case 714-010, October 2013. (Revised March 2015.)
      • June 2009
      • Case

      Midland Energy Resources, Inc.: Cost of Capital

      By: Timothy A. Luehrman and Joel L. Heilprin
      The senior vice president of project finance for a global oil and gas company must determine the weighted average cost of capital for the company as a whole and each of its divisions as part of the annual capital budgeting process. The case uses comparable companies to... View Details
      Keywords: Risk Assessment; Risk and Uncertainty; Risk Management; Cost of Capital; Cash Flow; Capital Structure; Valuation; Capital Budgeting; Energy Industry
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      Luehrman, Timothy A., and Joel L. Heilprin. "Midland Energy Resources, Inc.: Cost of Capital." Harvard Business School Brief Case 094-129, June 2009.
      • 27 Jun 2017
      • First Look

      First Look at New Research and Ideas, June 27

      equity inflows have a more negative announcement effect on equity returns than those on debt inflows. Real investment falls in the three years following the controls. Overall, the findings have implications for macro-finance models that... View Details
      Keywords: Sean Silverthorne
      • Article

      Beyond Magic Bullets: True Innovation in Health Care

      By: Vaibhav A. Narayan, Marco Mohwinckel, Gary Pisano, Michael Yang and Husseini Manji
      The molecular medicine revolution—based on advances in fields such as genomics and network modeling in the decade since the human genome sequence was completed—has changed the way we think about, study, and approach the development of novel therapies. However, these... View Details
      Keywords: Integration; Business Model; Organizational Structure; Health Care and Treatment; Innovation and Invention; Pharmaceutical Industry
      Citation
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      Narayan, Vaibhav A., Marco Mohwinckel, Gary Pisano, Michael Yang, and Husseini Manji. "Beyond Magic Bullets: True Innovation in Health Care." Nature Reviews: Drug Discovery 12, no. 2 (February 2013): 85–86.
      • 28 Jun 2007
      • Working Paper Summaries

      Alignment in Cross-Functional and Cross-Firm Supply Chain Planning

      Keywords: by Santiago Kraiselburd & Noel Watson
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