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  • All HBS Web  (2,843)
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← Page 33 of 2,843 Results →
  • December 1992 (Revised June 1996)
  • Case

Siemens Corporation (A): Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein
Describes the approach of the German-based multinational company, Siemens Corp., to establishing an identity in the United States. The specific goals for the 1991-92 corporate advertising campaign are described. Examples of print and television messages are included,... View Details
Keywords: Advertising Campaigns; Trade; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Germany; United States
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Greyser, Stephen A., and Norman Klein. "Siemens Corporation (A): Corporate Advertising for 1992." Harvard Business School Case 593-022, December 1992. (Revised June 1996.)
  • 17 Sep 2014
  • News

Harvard Business School Professor Michael Porter to Launch New U.S. Cluster Mapping Tool

  • 27 Sep 2012
  • News

Guanxi or关系: one word, many interpretations

  • 28 Jun 2010
  • News

HBS Cases: Cincinnati Children's Hospital Medical Center

  • 01 Feb 2018
  • Video

Safety and security at HBS

  • August 2014 (Revised August 2015)
  • Supplement

Opening the Valve: From Software to Hardware (B)

By: Ethan Bernstein, Francesca Gino and Bradley Staats
Valve, one of the world's top video game software companies, has also become an iconic example of an organization with virtually no hierarchy. A 400-person organization, Valve's unique organizational form (described in detail in the case and accompanying employee... View Details
Keywords: Valve; Self-Managed Organizations; Organization Design; Strategy; Flat Organization; Video Games; Organization Alignment; Family Business; Steam; Steam Machine; Design; Games, Gaming, and Gambling; Human Resources; Collaborative Innovation and Invention; Technological Innovation; Leadership Style; Management Practices and Processes; Organizational Design; Organizational Structure; Organizational Culture; Organizational Change and Adaptation; Groups and Teams; Alignment; Software; Hardware; Video Game Industry; Seattle
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Bernstein, Ethan, Francesca Gino, and Bradley Staats. "Opening the Valve: From Software to Hardware (B)." Harvard Business School Supplement 415-016, August 2014. (Revised August 2015.)
  • March 1986 (Revised July 1986)
  • Case

Applications for Financial Futures

Consists of a series of four brief descriptions of the use of financial futures as hedging vehicles: a savings and loan hedging the rollover of three-month money market certificates with T-bill futures, a corporate debt issuer hedging the cost of a future debt issue... View Details
Keywords: Financial Instruments
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Mason, Scott P. "Applications for Financial Futures." Harvard Business School Case 286-109, March 1986. (Revised July 1986.)
  • 27 Jul 2021
  • Interview

Amy Edmondson on How to Create a Psychologically-Safe Workplace and What to Do If You Don't Work in One

By: Amy C. Edmondson
Harvard Business School Professor and renowned business expert, Amy Edmondson, talks about the growing link between psychological safety at work and the results that high-performing teams accomplish. She details what psychological safety is, how to create a... View Details
Keywords: Psychological Safety; Teaming; Groups and Teams; Trust; Performance
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"Amy Edmondson on How to Create a Psychologically-Safe Workplace and What to Do If You Don't Work in One." Episode 430. Carey Nieuwhof Leadership Podcast, July 27, 2021.
  • January 2021 (Revised March 2022)
  • Teaching Note

Maritz Automotive

By: Ashley V. Whillans and Lamar Pierce
This case focuses on Charlotte Blank, the Chief Behavioral Officer at Maritz, as she tries to assist a major automotive manufacturer (CarCo) with increasing their sales by prepaying monthly bonuses to independently franchised car dealers and clawing them back if the... View Details
Keywords: Loss-framing; Sales; Performance Improvement; Compensation and Benefits; Motivation and Incentives; Behavior; Theory; Auto Industry
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Whillans, Ashley V., and Lamar Pierce. "Maritz Automotive." Harvard Business School Teaching Note 921-044, January 2021. (Revised March 2022.)
  • April 1997
  • Case

Peoria Engine Plant (A): (Abridged)

By: Robert S. Kaplan and Amy P. Hutton
Describes the cost control system used at an automobile engine plant for labor and overhead costs. The finance staff prepares daily, weekly, and monthly variance reports against budgets. Department supervisors, finance staff, and the plant manager discuss the use and... View Details
Keywords: Motivation and Incentives; Cost Management; Financial Reporting; Performance Improvement; Budgets and Budgeting; Auto Industry
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Kaplan, Robert S., and Amy P. Hutton. "Peoria Engine Plant (A): (Abridged)." Harvard Business School Case 197-099, April 1997.
  • January 1991 (Revised March 1996)
  • Case

Profiling at National Mutual (A)

This case series describes a company grappling with organizational change through information technology. National Mutual Life Association vies for Australian insurance industry leadership with its long-time competitor. It has purchased an expert system called Client... View Details
Keywords: Organizational Change and Adaptation; Information Technology; Insurance Industry; Australia
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Sviokla, John J., and Audris Wong. "Profiling at National Mutual (A)." Harvard Business School Case 191-078, January 1991. (Revised March 1996.)
  • June 2002
  • Case

Southwest Airlines in Baltimore

By: Rogelio Oliva, Jody Hoffer Gittell and David Lane
The number of connecting passengers through Southwest Airlines' Baltimore station has grown 100% CAGR since 1997. Originally designed as a point-to-point network, this load of connecting passengers has been stressing Baltimore ground operations, resulting in an erosion... View Details
Keywords: Strategy; Growth Management; Air Transportation; Service Operations; Air Transportation Industry; Maryland
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Oliva, Rogelio, Jody Hoffer Gittell, and David Lane. "Southwest Airlines in Baltimore." Harvard Business School Case 602-156, June 2002.
  • December 1992
  • Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details
Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany
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Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.
  • February 2005
  • Article

Can Foreign Firms Bond Themselves Effectively by Renting U.S. Securities Laws?

By: Jordan I. Siegel
The study tests the functional convergence hypothesis, which states that foreign firms can leapfrog their countries' weak legal institutions by listing equities in New York and agreeing to follow U.S. securities law. Evidence shows that the SEC and minority... View Details
Keywords: Corporate Governance; Cross-listing; Reputation; Bonding; Business Ventures; Laws and Statutes; Financial Instruments; United States; Mexico
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Siegel, Jordan I. "Can Foreign Firms Bond Themselves Effectively by Renting U.S. Securities Laws?" Journal of Financial Economics 75, no. 2 (February 2005): 319–359. (The study tests the functional convergence hypothesis, which states that foreign firms can leapfrog their countries' weak legal institutions by listing equities in New York and agreeing to follow U.S. securities law. Evidence shows that the SEC and minority shareholders have not effectively enforced the law against cross-listed foreign firms. Detailed evidence from Mexico further shows that while some insiders exploited this weak legal enforcement with impunity, others that issued a cross-listing and passed through an economic downturn with a clean reputation went on to receive privileged long-term access to outside finance. As compared with legal bonding, reputational bonding better explains the success of cross-listings.)
  • 16 Oct 2015
  • News

We Say We Want Privacy Online, But Our Actions Say Otherwise

  • 10 Nov 2016
  • News

Master salesman Donald Trump won the election with disruptive marketing

  • 26 Oct 2017
  • HBS Seminar

Michael Jacobides, London School of Business

  • File

Internet Appendix

  • 29 Oct 2013
  • First Look

First Look: October 29

are increasingly examining the adoption and impact of ERM, but the studies are inconsistent and inconclusive, due, we believe, to an inadequate specification of how ERM is used in practice. Based on a ten-year field project, over 250 interviews with senior risk... View Details
Keywords: Sean Silverthorne
  • 24 Aug 2009
  • Research & Ideas

SuperCorp: Values as Guidance System

Many people today are focused on the global economic crisis, but Harvard Business School professor Rosabeth Moss Kanter sees also a global crisis of business. The model of American capitalism that worked so well to raise the fortunes of millions of people last century... View Details
Keywords: by Rosabeth Moss Kanter
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