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Show Results For
-
All HBS Web
(8,616)
- People (21)
- News (1,708)
- Research (5,545)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,842)
- 18 Jul 2023
- Interview
Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More
By: Jeffrey F. Rayport and Doug Levin
This episode of "Lessons from Startup Life" podcast features Jeffrey Rayport, Senior Lecturer of Business Administration at the Harvard Business School. Jeffrey specializes in teaching and researching growth-stage technology ventures and their scalability. Prior to...
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Keywords:
Scaling And Growth;
Start-up;
Diversity;
Equity;
Inclusion;
Technology;
Business Startups;
Product Marketing;
Business Growth and Maturation
"Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More." Lessons from a Startup Life (podcast), July 18, 2023.
- June 2010 (Revised July 2011)
- Teaching Note
Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)
By: John A. Quelch and Patricia Girardi
Teaching Note for 4217.
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- 2023
- Working Paper
Dynamic Pricing, Intertemporal Spillovers, and Efficiency
By: Alexander J. MacKay, Dennis Svartbäck and Anders G. Ekholm
Pricing technology that allows firms to rapidly adjust prices has two potential benefits.
Time-varying prices can respond to high-frequency demand shocks to generate greater revenues,
and they can also be used to smooth out demand to reduce costs. Using data...
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MacKay, Alexander J., Dennis Svartbäck, and Anders G. Ekholm. "Dynamic Pricing, Intertemporal Spillovers, and Efficiency." Harvard Business School Working Paper, No. 23-007, July 2022. (Revised December 2023.)
- Research Summary
Overview
By: Mark L. Egan
When considering how households make investment decisions, Professor Egan became intrigued by the question, “What makes a bank ‘special’ when compared to other lending institutions?” Focusing on empirical industrial organization with applications to finance and...
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- Fall 2008
- Article
Do Report Cards Tell Consumers Anything They Don’t Already Know? The Case of Medicare HMOs
By: Leemore S. Dafny and David Dranove
Dafny, Leemore S., and David Dranove. "Do Report Cards Tell Consumers Anything They Don’t Already Know? The Case of Medicare HMOs." RAND Journal of Economics 39, no. 3 (Fall 2008): 790–821.
- 2017
- Working Paper
The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making
By: Ryan Hamilton and Uma R. Karmarkar
Scientists have spent decades creating powerful and detailed descriptions of how people make decisions. Unfortunately, many of these theories make contradictory predictions and are difficult to understand and implement. We introduce the 4 Minds framework as a practical...
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Keywords:
Consumer Choice;
Market Research;
Decision Making Process;
Decision;
Marketing Research;
Consumer Behavior;
Decision Choices and Conditions;
Marketing;
Decision Making;
Segmentation;
Research
Hamilton, Ryan, and Uma R. Karmarkar. "The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making." Marketing Science Institute Report, No. 17-109, May 2017.
- February 2005 (Revised November 2012)
- Case
Chuck's Wagon Inc.
By: Paul W. Marshall and Derek Lewis
This case describes the experiences of an HBS student as he takes on the challege of transitioning from an intern to a president at a small consumer packaged goods firm in Southern Texas. This HBS student is confronted with the opportunity to perform an operational and...
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Keywords:
Consumer Goods;
Operations Strategy;
Executive Development;
Strategy;
Small Business;
Production;
Transformation;
Management Skills;
Financial Strategy;
Consumer Products Industry;
Texas
Marshall, Paul W., and Derek Lewis. "Chuck's Wagon Inc." Harvard Business School Case 805-100, February 2005. (Revised November 2012.)
- November 2017 (Revised July 2019)
- Case
Project Moab at Hulu
By: C. Fritz Foley and James Weber
In 2015, Elaine Paul, CFO of Hulu, and the rest of the senior leadership team, must decide if they should offer a new, advertisement-free subscription service. At the time Hulu distributed a wide variety of content including in season current programing and earned...
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Keywords:
Video On Demand;
Subscriber Models;
Media;
Business Model;
Decision Choices and Conditions;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
United States
Foley, C. Fritz, and James Weber. "Project Moab at Hulu." Harvard Business School Case 218-050, November 2017. (Revised July 2019.)
- September 2016
- Supplement
Financial Services at Falabella (B)
By: C. Fritz Foley and Agustin M. Hurtado
Supplements the (A) case and provides an update describing choices Falabella made.
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Keywords:
Consumer Credit;
Financial Management;
Corporate Strategy;
Credit;
Financial Institutions;
Financial Services Industry
Foley, C. Fritz, and Agustin M. Hurtado. "Financial Services at Falabella (B)." Harvard Business School Supplement 217-017, September 2016.
- November 2021
- Case
Tommy Hilfiger Adaptive: Fashion for All
By: Elizabeth A. Keenan, Sandra J. Sucher and Shalene Gupta
In Fall 2017, Tommy Hilfiger launched Tommy Hilfiger Adaptive, a line of adaptive and inclusive fashion apparel intended to make dressing easier. Now, Tommy Hilfiger is planning to launch Tommy Hilfiger Adaptive internationally in early 2020. The prospect of making...
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Keywords:
Marketing And Society;
Brands;
Fashion;
Inclusion;
Consumer;
Corporate Social Responsibility;
Retail;
Apparel;
Disability;
Accessibility;
Marketing;
Brands and Branding;
Marketing Communications;
Product Marketing;
Social Marketing;
Product Launch;
Product Positioning;
Marketing Strategy;
Social Enterprise;
Society;
Corporate Social Responsibility and Impact;
Social Issues;
Consumer Behavior;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States;
North America
Keenan, Elizabeth A., Sandra J. Sucher, and Shalene Gupta. "Tommy Hilfiger Adaptive: Fashion for All." Harvard Business School Case 522-053, November 2021.
- November 2016 (Revised March 2018)
- Background Note
Note on the Impact of Millennials on the Food System
By: José B. Alvarez, James Weber and Natalie Kindred
In 2016, the millennial generation (those age 19 to 35 in 2016), the largest generation by population in the U.S., was entering its prime home buying, family forming, earning and spending years. This generation was showing different beliefs and behaviors than previous...
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Keywords:
Millennials;
Consumer Packaged Goods;
Food;
Age;
Consumer Behavior;
Agribusiness;
Demographics;
Values and Beliefs;
Consumer Products Industry;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
United States
Alvarez, José B., James Weber, and Natalie Kindred. "Note on the Impact of Millennials on the Food System." Harvard Business School Background Note 517-064, November 2016. (Revised March 2018.)
- November 2000
- Case
Clust.com: Dream More and Pay Less
Clust is a French group-buying Web site. Instead of marketing products to consumers, Clust is marketing aggregated consumer demands to manufacturers. Consequently, beyond the usual act of choosing among predefined alternatives, consumers are expected to bring up their...
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Wathieu, Luc R. "Clust.com: Dream More and Pay Less." Harvard Business School Case 501-047, November 2000.
- October, 2023
- Article
Cleaning Up the Great Lakes: Housing Market Impacts of Removing Legacy Pollutants
By: Alecia Cassidy, Robyn C. Meeks and Michale R. Moore
The Great Lakes and their tributaries make up the largest freshwater system on the planet, providing drinking water and recreational value to millions of people. Yet manufacturing plants left a legacy of toxic pollutants in the region, tarnishing it as part of the...
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Keywords:
Valuation Of Environmental Effects;
Housing Demand;
Water Pollution;
Water Quality;
Infrastructure;
Pollution;
Consumer Behavior
Cassidy, Alecia, Robyn C. Meeks, and Michale R. Moore. "Cleaning Up the Great Lakes: Housing Market Impacts of Removing Legacy Pollutants." Journal of Public Economics 226 (October, 2023).
- 2021
- Working Paper
The Origins of CE Marking: Standards, Business, and the European Market in the 1980s–1990s
By: Grace Ballor
Many products—from consumer electronics to machinery to children’s toys—bear the CE Mark, the symbol of conformity to the ‘essential requirements’ of European standards governed by the process of CE Marking. This working paper traces the development of the system of...
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Keywords:
Business And Government;
Market Liberalization;
Standards;
Markets;
Trade;
Integration;
Business History;
Globalization;
Business and Government Relations;
Europe;
European Union
Ballor, Grace. "The Origins of CE Marking: Standards, Business, and the European Market in the 1980s–1990s." Harvard Business School Working Paper, No. 21-142, June 2021.
- 2015
- Working Paper
The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets
By: Achal Bassamboo, Ruomeng Cui and Antonio Moreno
Prediction is an important activity in various business processes, but it becomes difficult when historical information is not available, such as forecasting demand of a new product. One approach that can be applied in such situations is to crowdsource opinions from...
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Keywords:
Wisdom Of Crowds;
Demand Forecasting;
Price Forecasting;
Forecasting and Prediction;
Social and Collaborative Networks;
Size;
Performance
Bassamboo, Achal, Ruomeng Cui, and Antonio Moreno. "The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets." Working Paper, October 2015.
- April 2021
- Article
A Model of Multi-Pass Search: Price Search Across Stores and Time
By: Navid Mojir and K. Sudhir
In retail settings with price promotions, consumers often search across stores and time. However, the search literature typically only models one pass search across stores, ignoring revisits to stores; the choice literature using scanner data has modeled search across...
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Keywords:
Consumer Search;
Multi-pass Search;
Price Search;
Store Search;
Spatial Search;
Temporal Search;
Spatiotemporal Search;
Dynamic Structural Models;
MPEC;
Price Promotions;
Store Loyalty;
Consumer Behavior;
Price;
Spending;
Marketing;
Mathematical Methods
Mojir, Navid, and K. Sudhir. "A Model of Multi-Pass Search: Price Search Across Stores and Time." Management Science 67, no. 4 (April 2021): 2126–2150.
- November 2011
- Case
Comfort Class Transport: Does Customer Service Need an Overhaul?
By: Michael J Roberts and Paul E. Morrison
The general manager of a chauffeured limousine transport company is concerned about underperformance at the company's customer service call center. The eight-person call center handles almost all customer interaction including discussing company services with...
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Keywords:
Capacity Utilization;
Supply & Demand;
Operations Management;
Customer Service;
Management;
Demand and Consumers;
Service Operations;
Order Taking and Fulfillment;
Performance Capacity;
Customer Satisfaction;
Transportation Industry
Roberts, Michael J., and Paul E. Morrison. "Comfort Class Transport: Does Customer Service Need an Overhaul?" Harvard Business School Brief Case 114-374, November 2011.
- July 2017 (Revised March 2019)
- Technical Note
The Future of Mobility: Economic, Environmental, and Social Implications
By: George Serafeim and David Freiberg
This technical note explores how advancements in technology are fundamentally transforming how consumers interact with mobility. Transformation is being driven by three independent trends: the emergence of affordable electric vehicles, the development of autonomous...
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Keywords:
Oil & Gas;
Automobile Manufacturing;
Technological And Scientific Innovation;
Mobility;
Inequality;
Electric Vehicles;
Ride-sharing;
Ambidexterity;
Transformation;
Disruption;
Change;
Technological Innovation;
Transportation;
Equality and Inequality;
Auto Industry;
Technology Industry;
Transportation Industry;
Distribution Industry
Serafeim, George, and David Freiberg. "The Future of Mobility: Economic, Environmental, and Social Implications." Harvard Business School Technical Note 118-008, July 2017. (Revised March 2019.)
- October 2002 (Revised May 2004)
- Case
Starbucks and Conservation International
By: James E. Austin and Cate Reavis
Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that...
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Keywords:
Financial Crisis;
Growth and Development Strategy;
Markets;
Demand and Consumers;
Production;
Corporate Social Responsibility and Impact;
Cooperative Ownership;
Performance Efficiency;
Alliances;
Nonprofit Organizations;
Food and Beverage Industry;
Mexico
Austin, James E., and Cate Reavis. "Starbucks and Conservation International." Harvard Business School Case 303-055, October 2002. (Revised May 2004.)
- Research Summary
Overview
Hisano’s research addresses the social and cultural implications of technological development and economic changes mainly in the twentieth-century United States. By analyzing the regulation, manipulation, and presentation of food color, her current book project links...
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Keywords:
Business History;
Consumer Behavior;
Agribusiness;
Food And Environment;
Business Strategy;
Commercialization;
Business And Government;
Advertising;
Goods and Commodities;
Food;
History;
Government and Politics;
Marketing;
Business and Government Relations;
Food and Beverage Industry;
Food and Beverage Industry;
Food and Beverage Industry;
United States