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  • Research Summary

Antecedents and Consequences of Trust in Intraorganizational Relations: An International Comparison

This project moves the level of analysis to the intraorganizational level. The empirical context consists of internal relationships between the Information Systems (IS) function and the user groups. Are better project management techniques, better software development... View Details
  • March 31, 2023
  • Article

What Is the Optimal Pattern of a Customer Journey?

By: Julian De Freitas
Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with... View Details
Keywords: Consumer Behavior; Customers; Brands and Branding
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  • 26 Feb 2019
  • First Look

New Research and Ideas, February 26, 2019

forthcoming Management Science Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions By: Adner, Ron, Jianqing Chen, and Feng Zhu Abstract— We study compatibility decisions of two competing platform... View Details
Keywords: Dina Gerdeman

    Lauren H. Cohen

    Lauren Cohen is the L.E. Simmons Professor in the Finance & Entrepreneurial Management Units at Harvard Business School and a Research Associate at the National Bureau of Economic Research. He is an Editor of the Review of Financial... View Details

    Keywords: asset management; asset management; asset management; asset management; asset management; asset management
    • 05 Dec 2006
    • First Look

    First Look: December 5, 2006

    Bowman, Steve LaValle, Vikas Mittal, Das Narayandas, Girish Ramani, and Rajan Varadarajan Periodical:Journal of Service Research 9, no. 2 (November 2006): 184-194 Abstract Conceptually, customer relationship management (CRM) has been... View Details
    Keywords: Sean Silverthorne
    • 13 Feb 2015
    • Working Paper Summaries

    A Methodology for Operationalizing Enterprise Architecture and Evaluating Enterprise IT Flexibility

    Keywords: by Alan MacCormack, Robert Lagerstrom & Carliss Y. Baldwin; Technology
    • May 2010 (Revised May 2010)
    • Case

    Data.gov

    By: Karim R. Lakhani, Robert D. Austin and Yumi Yi
    This case presents the logic and execution underlying the launch of Data.gov, an instantiation of President Obama's initiative for transparency and open government. The process used by Vivek Kundra, the federal CIO, and his team to rapidly develop the website and to... View Details
    Keywords: Safety; Rights; Analytics and Data Science; Internet and the Web; Ethics; Cost vs Benefits; Innovation and Management; Information Management; Public Administration Industry; Information Industry; United States
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    • January–February 2021
    • Article

    Compensation Packages That Actually Drive Performance

    By: Boris Groysberg, Sarah Abbott, Michael R. Marino and Metin Aksoy
    By aligning executives’ financial incentives with company strategy, a firm can inspire its management to deliver superior results. But it can be hard to get pay packages right. In this article four experts break down the key elements of compensation and explain how to... View Details
    Keywords: Executive Compensation; Compensation and Benefits; Motivation and Incentives; Strategy; Performance
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    • 28 Aug 2007
    • First Look

    First Look: August 28, 2007

    large economies for the 2001 to 2005 period. We investigate reasons why Chinese firms are more diversified than companies elsewhere. Design/methodology/approach—We collect data on the number of business segments in which publicly traded... View Details
    Keywords: Martha Lagace
    • August 2009
    • Article

    Inexperienced Investors and Bubbles

    By: Robin Greenwood and Stefan Nagel
    We use mutual fund manager data from the technology bubble to examine the hypothesis that inexperienced investors play a role in the formation of asset price bubbles. Using age as a proxy for managers' investment experience, we find that around the peak of the... View Details
    Keywords: Asset Price Bubbles; Investment Experience; Investor Age; Trend Chasing; Investment; Experience and Expertise; Age; Behavioral Finance; Price Bubble; Information Technology; Stocks
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    • 18 Feb 2022
    • News

    Behind the Research: Bias in AI with Himabindu Lakkaraju, Edward McFowland III, and Seth Neel

    • February 2008
    • Case

    Campbell Soup Company: Selling Channel Innovation to Customers

    Campbell Soup, like most food manufacturers, faced grocery chain and wholesale demand for its goods driven by Campbell's own promotional pricing structure rather than retail consumer demand. Former policies to encourage overstock created huge swings in production and... View Details
    Keywords: Information Technology; Distribution Channels; Order Taking and Fulfillment; Manufacturing Industry; Food and Beverage Industry
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    • September 1974 (Revised April 1975)
    • Case

    Ocean Spray Cranberries, Inc. (A)

    At the conclusion of a small-scale pilot survey, management must decide whether to invest in a larger survey or terminate the project. The objective of the study is to use psychographic measurement techniques to study the alternative positions of cranberry sauce.... View Details
    Keywords: Surveys; Product Positioning; Mathematical Methods; Agriculture and Agribusiness Industry; Food and Beverage Industry
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    • Research Summary

    Overview

    By: John A. Deighton
    Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
    • June 2002 (Revised July 2002)
    • Case

    NTT DoCoMo: Marketing i-mode

    By: Youngme E. Moon
    i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is... View Details
    Keywords: Price; Marketing; Marketing Channels; Market Entry and Exit; Market Participation; Success; Competition; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Telecommunications Industry; Japan
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    • 2016
    • Article

    Integrated Care from the Patient's Perspective and its Relationship to Medical Group Attributes.

    By: Michaela Kerrissey, Jonathan Clark, Ashley-Kay Fryer, Wei Jiang, Maryaline Catillon, Patricia Ramsay, Stephen Shortell, Lawrence Casalino, Mark Friedberg and Sara J. Singer
    Integrating care for patients with multiple chronic conditions is essential to improving quality. Yet little is known about care integration from the patient’s perspective and how it relates to medical group characteristics. We created a nationally representative... View Details
    Keywords: Care Coordination; Integrated Care; Health; Health Care and Treatment; Quality; Perspective; Health Industry
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    • Article

    Market Interest in Nonfinancial Information

    By: R. G. Eccles, Michael P. Krzus and George Serafeim
    Market interest in nonfinancial (e.g., Environmental, Social, and Governance [ESG]) information, including data produced by the Carbon Disclosure Project (CDP), is growing. Using data from Bloomberg we analyze this interest from a variety of different perspectives, and... View Details
    Keywords: Markets; Analytics and Data Science; Perspective; Environmental Sustainability; Social Issues; Corporate Disclosure; Projects; Interests
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    • 18 Apr 2011
    • Research & Ideas

    It’s Not Nagging: Why Persistent, Redundant Communication Works

    wheel” In a paper forthcoming in Organization Science, professor Tsedal B. Neeley and coauthors delve into why many managers tend to send the same message, over and over, via multiple media to team members. At first blush, this strategy... View Details
    Keywords: by Kim Girard
    • 12 Dec 2005
    • Research & Ideas

    Using the Law to Strategic Advantage

    Most managers think the legal department is that office down the hall where they go to keep out of trouble or write a binding patent agreement. And that's shortsighted, says Harvard Business School professor Constance Bagley. A company... View Details
    Keywords: by Sean Silverthorne; Legal Services
    • October 19, 2015
    • Article

    Getting Bundled Payments Right in Health Care

    By: Robert S. Kaplan, Derek A. Haas, Dereesa Reid, Jonathan Warsh and Michael E. West
    Bundled payments—single payments that cover all the care for a patient’s medical condition or treatment over a specified timeframe—are increasingly being deployed to motivate the delivery of better patient outcomes at lower costs. Hoag Orthopedic Institute (HOI), a... View Details
    Keywords: Health Care and Treatment; Product Marketing; Health Industry
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