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Show Results For
- All HBS Web
(6,909)
- News (1,262)
- Research (4,449)
- Events (116)
- Multimedia (73)
- Faculty Publications (3,086)
- January 2023
- Supplement
Apple: Privacy vs. Safety (B)
By: Henry McGee, Nien-hê Hsieh and Christian Godwin
In 2020, as the COVID-19 pandemic swept across the globe, Apple and Google partnered to develop a contact tracing application that would collect information about users infected with the disease and notify those who they had been in contact with. While Apple/Google’s... View Details
Keywords: Iphone; Encryption; Data Privacy; Customers; Customer Focus and Relationships; Decision Making; Ethics; Values and Beliefs; Globalized Firms and Management; Government and Politics; Health; Health Pandemics; Leadership; Markets; Safety; Social Issues; Information Technology; Telecommunications Industry; Technology Industry; Consumer Products Industry; Electronics Industry; Health Industry; United States; Europe
McGee, Henry, Nien-hê Hsieh, and Christian Godwin. "Apple: Privacy vs. Safety (B)." Harvard Business School Supplement 323-066, January 2023.
- August 2022
- Supplement
Zalora: Data-Driven Pricing Recommendations
By: Ayelet Israeli
This exercise can be used in conjunction with the main case "Zalora: Data-Driven Pricing" to facilitate class discussion without requiring data analysis from the students. Instead, the exercise presents reports that were created by the data science team to answer the... View Details
Keywords: Pricing; Pricing Algorithms; Dynamic Pricing; Ecommerce; Pricing Strategy; Pricing And Revenue Management; Apparel; Singapore; Startup; Demand Estimation; Data Analysis; Data Analytics; Exercise; Price; Internet and the Web; Apparel and Accessories Industry; Retail Industry; Fashion Industry; Singapore
Israeli, Ayelet. "Zalora: Data-Driven Pricing Recommendations." Harvard Business School Supplement 523-032, August 2022.
- March 2017 (Revised March 2022)
- Case
Flashion: Art vs. Science in Fashion Retailing
By: Kris Ferreira and Karim R. Lakhani
Kate Wilson, retail analytics manager at Flashion, a fashion flash-sale site, is tasked with developing analytics to optimize pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing—can... View Details
Keywords: Analytics; Pricing; Data; Service Operations; Forecasting and Prediction; Internet and the Web; Technology Adoption; Mathematical Methods; Decision Making; E-commerce; Retail Industry; Fashion Industry; United States
Ferreira, Kris, and Karim R. Lakhani. "Flashion: Art vs. Science in Fashion Retailing." Harvard Business School Case 617-059, March 2017. (Revised March 2022.)
- January 2020
- Case
Banorte Móvil: Data-Driven Mobile Growth
By: Ayelet Israeli, Carla Larangeira and Mariana Cal
In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details
Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America
Israeli, Ayelet, Carla Larangeira, and Mariana Cal. "Banorte Móvil: Data-Driven Mobile Growth." Harvard Business School Case 520-068, January 2020.
- 13 Aug 2014
- News
A Whole-Brain Approach to Marketing
- April 2022
- Teaching Note
Banorte Móvil: Data-Driven Mobile Growth
By: Ayelet Israeli and Carla Larangeira
In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details
- November 2021
- Article
A Salient Sugar Tax Decreases Sugary Drink Buying
By: Grant E. Donnelly, Paige Guge, Ryan Howell and Leslie John
Many governments have introduced sugary drink excise taxes to reduce purchasing and consumption of such drinks; however, they do not typically stipulate how such taxes should be communicated at point-of-purchase. Historical, field, and experimental data entailing over... View Details
Keywords: Decision-making; Open Data; Open Materials; Preregistered; Health; Policy; Taxation; Consumer Behavior; Decision Making
Donnelly, Grant E., Paige Guge, Ryan Howell, and Leslie John. "A Salient Sugar Tax Decreases Sugary Drink Buying." Psychological Science 32, no. 11 (November 2021): 1830–1841.
- August 2013 (Revised August 2014)
- Case
Catalina In the Digital Age
By: Robert J. Dolan and Uma R. Karmarkar
Catalina in the Digital Age considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer... View Details
Keywords: Big Data; Digital Technologies; Marketing; Customer Relationship Management; Consumer Behavior; Analytics and Data Science
Dolan, Robert J., and Uma R. Karmarkar. "Catalina In the Digital Age." Harvard Business School Case 514-021, August 2013. (Revised August 2014.)
- July 2022
- Case
Operation Overlord
By: Boris Groysberg, Greg Goullet, Katherine Connolly Baden and Sarah L. Abbott
On June 6, 1944, nearly 5,000 ships, 11,000 planes, and 160,000 infantrymen under an Allied joint-command of American, British, and Canadian leaders were sent across the English Channel, with hopes of re-establishing a foothold in Nazi-occupied France. Known as D-Day,... View Details
Keywords: Execution; Data Analytics; Leadership; Planning; Operations; Crisis Management; War; Organizational Structure; Decision Choices and Conditions; Information Management; France; England
Groysberg, Boris, Greg Goullet, Katherine Connolly Baden, and Sarah L. Abbott. "Operation Overlord." Harvard Business School Case 422-098, July 2022.
- October 2018
- Case
Zalora: Data-Driven Pricing
By: Sunil Gupta, Pavel Kireyev and Srinivas Reddy
Gupta, Sunil, Pavel Kireyev, and Srinivas Reddy. "Zalora: Data-Driven Pricing." Harvard Business School Case 519-021, October 2018.
- 2013
- Book
Keeping Up with the Quants: Your Guide to Understanding and Using Analytics
By: Thomas H. Davenport and Jinho Kim
Managers today need to be able to analyze and make sense of data. They need to be conversant with analytical technology and methods and to make decisions on quantitative analysis. This book offers a variety of practical tools and examples to improve a manager's... View Details
- Research Summary
Finding their voice: Time and the conditions that elevate participation of lower-power members in teams [Dissertation, data analysis and writing]
This dissertation paper develops theory about how gaining voice and “speaking up” by low-power members is not sufficient to create changes that benefit them and their low-power colleagues; that, in fact, speaking up when the team is not ready to listen results in... View Details
- April 1998
- Supplement
United States Financial Crisis of 1931, Note on Franklin D. Roosevelt, and A Keynesian Cure for The Depression,The Data Supplement
Supplement to (9-384-115), (9-382-073), and (9-382-065). View Details
Keywords: Government and Politics; Economic Slowdown and Stagnation; Financial Crisis; Macroeconomics; United States
Emmons, Willis M., III. "United States Financial Crisis of 1931, Note on Franklin D. Roosevelt, and A Keynesian Cure for The Depression,The Data Supplement." Harvard Business School Supplement 798-093, April 1998.
- Teaching Interest
Overview
By: John A. Deighton
I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability. View Details
- July 2022
- Supplement
Solution for E-Commerce Analytics for CPG Firms (C): Free Delivery Terms
By: Ayelet Israeli
Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Optimization; Analytics and Data Science; Analysis; Customer Value and Value Chain; Marketing Channels; E-commerce; Retail Industry; Consumer Products Industry; United States
- November 2018
- Case
Komatsu Komtrax: Asset Tracking Meets Demand Forecasting
By: Willy Shih, Paul Hong and YoungWon Park
Komatsu's Komtrax system started as a way of remotely monitoring and tracking equipment for the purpose of improving operational efficiency. This case follows its evolution towards other uses including demand forecasting for its sales, marketing, and production... View Details
Keywords: Big Data; Manufacturing; Manufacturing Industry; Data Strategy; Internet Of Things; Construction; Production; Analytics and Data Science; Strategy; Performance Efficiency; Forecasting and Prediction; Industrial Products Industry; Construction Industry; Japan
Shih, Willy, Paul Hong, and YoungWon Park. "Komatsu Komtrax: Asset Tracking Meets Demand Forecasting." Harvard Business School Case 619-022, November 2018.
- Research Summary
Overview
Associate Professor Yael Grushka-Cockayne's research and teaching activities focus on data science, forecasting, project management, and behavioral decision-making. View Details
- August 2015 (Revised January 2017)
- Technical Note
From Correlation to Causation
By: Feng Zhu and Karim R. Lakhani
To make sound business decisions, managers must be comfortable with the concepts of correlation and causation. This background note provides an overview of correlation and causation using examples and explains why the former does not imply the latter. It also describes... View Details
Zhu, Feng, and Karim R. Lakhani. "From Correlation to Causation." Harvard Business School Technical Note 616-009, August 2015. (Revised January 2017.)
- October 2017
- Case
Quantopian: A New Model for Active Management
Keywords: Big Data; Hedge Fund; Crowdsourcing; Investment Fund; Quantitative Hedge Fun; Algorithmic Data; Analytics and Data Science
Fleiss, Sara, Adi Sunderam, Luis M. Viceira, and Caitlin Carmichael. "Quantopian: A New Model for Active Management." Harvard Business School Case 218-046, October 2017.