Publications

12 Dec 2012
Research & Ideas

Book Excerpt: Strength in Numbers

Professor Gunnar Trumbull disagrees. In his new book, Strength in Numbers: The Political Power of Weak Interests, Trumbull shows how groups such as consumers can effect change by forming interest-driven alliances among activists,... View Details

Keywords: Re: Gunnar Trumbull

07 Oct 2011
Research & Ideas

The Steve Jobs Legacy

gave their views on a legendary life and career. Bharat Anand (Strategy) It is hard to imagine anyone who had a bigger impact on technology, media, and culture than Steve Jobs. In doing so, he transcended business to become a public... View Details

Keywords: Re: Multiple Faculty; Computer; Technology

April 2000 (Revised June 2000)
Case

Teach for America

On the eve of Teach For America's tenth reunion, Wendy Kopp, the 32-year-old founder and leader of the national teacher corps, is considering how to increase the impact of the organization. To date, the organization has placed 5,000 teachers in under-resourced public... View Details

Keywords: Organizational Change and Adaptation; Social Entrepreneurship; Teaching; Leadership Style; Education Industry; United States

February 2008
Case

Cincom Systems, Inc.

By: Tom Nicholas and David Chen

Tom Nies, charismatic CEO of Cincom Systems, is considering a public offering of his software enterprise, but the 1987 stock market crash checks his plans. Nies reflects that capital for expansion will keep Cincom at the frontier of technological development in a... View Details

Keywords: Customer Satisfaction; Capital; Initial Public Offering; Organizational Culture; Going Public; Corporate Strategy; Information Technology Industry

August 2014
Case

Opening the Valve: From Software to Hardware (A)

By: Ethan Bernstein, Francesca Gino and Bradley Staats

Valve, one of the world's top video game software companies, has also become an iconic example of an organization with virtually no hierarchy. A 400-person organization, Valve's unique organizational form (described in detail in the case and accompanying employee... View Details

09 Apr 2024
Book

Why Work Rituals Bring Teams Together and Create More Meaning

scientists have traditionally approached rituals from a cultural or religious perspective, but we all have our own idiosyncratic rituals we conduct throughout our days,” says Norton, author of the new book The Ritual Effect: From Habit to... View Details

Keywords: by Michael Blanding

January 2008 (Revised May 2008)
Case

Comcast New England: A Journey of Organizational Transformation

By: Michael Beer and Anita Arun

This case describes how Kevin Casey, Comcast's New England Region general manager, transformed a low commitment and performance organization. When he took charge of this Comcast region he inherited an organization that was bureaucratic, had low customer satisfaction,... View Details

Keywords: Transformation; Interpersonal Communication; Customer Satisfaction; Employee Relationship Management; Management Teams; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Performance Improvement; Telecommunications Industry; New England

January 2015 (Revised November 2016)
Case

La Martina: Leveraging Polo's Luxury Lifestyle

By: Anat Keinan, Maria Fernanda Miguel and Sandrine Crener

Founded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a... View Details

March 2017 (Revised February 2025)
Case

Edwin Land: The Art and Science of Innovation

By: Tom Nicholas, Christopher T. Stanton and Matthew G. Preble

Throughout the second half of the 20th century, Polaroid first invented—and then continuously reinvented—the field of instant photography. Under the leadership of its mercurial founder Edwin Land, the company regularly released new instant cameras and films, often... View Details

Keywords: Instant Photography; Company History; Change Management; Disruption; Forecasting and Prediction; Entrepreneurship; Business History; Innovation Strategy; Disruptive Innovation; Innovation and Management; Intellectual Property; Patents; Product Marketing; Brands and Branding; Product Launch; Product Development; Chemical Industry; Consumer Products Industry; United States

Keywords: Oil; Gas

18 Jan 2019
Blog Post

Exploring the Tech World Through WesTrek

develop a better sense of what opportunities may exist for an aspiring product marketer and whether certain companies had cultures that aligned well with my values. Since most of the visits were run by HBS alums, we had access to candid... View Details

Program

Leadership for Senior Executives

Summary Uncertainty and change are relentless challenges for today's leaders. Between expanding globalization, rapid technological shifts, and evolving social norms, how can leaders make the right strategic decisions and leadership... View Details

01 Dec 2021
What Do You Think?

How Will the Metaverse Affect Productivity?

communicating both the business benefits (including the risk of not changing) (and for employees) ‘what’s in it for me.’” The predominant message of respondents was that culture change is a complex process... View Details

Keywords: by James Heskett

October 2018
Case

Recipe for Success: Growth and Evolution at Cafe Cupcake

By: Anthony Mayo and Heather Beckham

Café Cupcake (CC) is a fast-casual restaurant chain that offers artisan cupcakes and light fare throughout the southeastern United States and Texas. This case chronicles the growth and evolution of Café Cupcake. It also considers the specific human resource challenges... View Details

Keywords: Growth and Development Strategy; Human Resources; Management; Organizational Change and Adaptation; Organizational Culture; Food and Beverage Industry

2017
Book

Global Marketing Management: A Casebook

By: John A. Quelch

During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details

Keywords: Marketing; Management; Globalization; Competitive Strategy

2019
Article

The Social Desirability of Offshoring: A Swiss Consensus (1945–1975)

By: Sabine Pitteloud

This article focuses on the evolution of the rhetoric and practice of corporate offshoring in Switzerland from the post-war economic boom to the industrial crisis in the mid-seventies. The virtue of a historical perspective on the issue of offshoring is to show how... View Details

Keywords: Multinationals; Offshoring And Outsourcing; Relocation; Labor Relations; Multinational Firms and Management; Labor and Management Relations; Job Cuts and Outsourcing; Switzerland