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All HBS Web
(1,202)
- People (6)
- News (303)
- Research (733)
- Events (1)
- Multimedia (6)
- Faculty Publications (177)
- 26 Apr 2011
- Op-Ed
HBS Faculty Comment on Environmental Issues for Earth Day
5.6 billion people—by 2050), but consume 60-80 percent of the world's annual energy usage. Vast amounts of natural resources are also used each year in building new cities and expanding existing ones through real estate development and...
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- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
brands are on display on every street corner of the world. The very ubiquity that gives them their power makes them vulnerable. Q: What will the results of boycotts be on American premium pricing overseas? A: Some View Details
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by Sean Silverthorne
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
Consumers are looking for the ability to bundle the products they want in a fashion unique to each individual, and the Web will provide this capability .... We believe that vertical portals will do the best job of providing the View Details
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by Lynda M. Applegate
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a...
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- Web
Alumni-Authored Books | Baker Library
and techniques for creating winning brands , Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position. Wileman, Andrew: Retail power plays : from trading to brand leadership :...
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- 01 Jun 2016
- News
Feedback
food, the health and safety of its consumers will fare better as well. All countries maintain their social fabric through food and family. Doug realized early on that food is fun, and food drives community and wellness. Enormous business...
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- 01 Mar 2009
- News
Faculty Books
institutions. These institutions represent powerful constraints on the ability of the government to fund reforms, of firms to write contracts, and of citizens to enforce their basic rights. Borrowing to Live: View Details
- 01 Sep 2009
- News
Professor, Historian, and Storyteller
encompasses the birth of the consumer society, the shift away from an industrial economy, and the decline of the social contract between companies and workers. So the Times articles were chosen — from a huge array of possibilities — to...
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- 01 Dec 2020
- News
Finding The Right Patient-Provider Match
Kyruus’s search engine enables consumers to find the best providers for their health care needs. Since he was eight years old, Graham Gardner, MD (MBA 2007) knew he wanted to be a doctor. Once he completed his training as a cardiologist,...
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Susan Young
- 01 Apr 1996
- News
Stasis and Turmoil: HBS Research for the Real World
some new sign of the apparent retreat of government in the face of the relentless power of free market forces. Yet, in reality, contends HBS associate professor Willis Emmons, international trends in deregulation and privatization do not...
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- 17 Oct 2016
- HBS Case
Business Solutions That Help Cut Food Waste
the food that supermarkets and manufacturers and farmers can’t sell, recover it, and give it to people who could use a donation or reduced price meal. We are also trying to reverse decades of misguided thinking about what constitutes safe, View Details
- Web
A Marketing Revolution - The Art of American Advertising
The Art of “Posting” Brand Name Management A Marketing Revolution “Between the end of the Civil War and the turn of the century, conditions in the American economy and in society merged to satisfy the necessary pre-conditions for advertising to play a very View Details
- Web
Once in a Lifetime Opportunities | Social Enterprise | Harvard Business School
Once in a Lifetime Opportunities In 2011, at 26 years of age, Kasia Stochniol (MBA 2014) packed her bags and moved to Nairobi, Kenya. After previous professional experience as a consultant, she joined the early team at M-KOPA, a social enterprise that today is bringing...
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Industrial Production & Materials - Business & Environment
Confronting Climate Change Industrial Production & Materials Refrigerant gases, cement, and plastic are materials ripe for innovation Industrial activity that produces many of the materials used in commerce, as well as consumer products...
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- Career Coach
Michelle Antonio
Michelle (Chicago Booth ’97, Wharton ’91) offers 15 years of professional experience in recruiting, consulting and career management leadership roles. Michelle partners with MBA students and alumni to achieve career success by tapping into the View Details
- 01 Feb 2000
- News
Breaking Down Barriers: The Electronic Wallet
As people get more accustomed to using the Internet to conduct business transactions, their demands will become more sophisticated. Cyberspace is jam-packed with startups trying to second-guess what consumers of the future will want....
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Judith A. Ross
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
can be used in powerful ways, ideally leading to better patient care, lower health care costs and, ultimately, healthier patients. “Trust on the part of both the consumer and doctor is hugely important in...
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- Web
Buy Now, Pay Later: Imagining Pre-Industrial Credit
Economy: The Rise of Credit Reporting Credit in a Consumer Society Research Links Credits Woodcuts, engravings, and other prints reveal the ways in which credit was imagined in the pre-industrial Western world. Images of economic life...
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- 01 Sep 2010
- News
Fair Trade
from the book follow. An Affront to Public Morality The beauty business began modestly with the sale of products widely deemed an affront to public morality. Today, consumers around the world spend $330 billion a year on fragrances,...
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- 10 Dec 2007
- HBS Case
One Laptop per Child
technique where you set an almost impossible price target and then "engineer backwards" the design of the product to meet that price, explains Quelch. The technique has been used occasionally by consumer durables manufacturers...
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