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Show Results For
- All HBS Web
(893)
- People (2)
- News (118)
- Research (666)
- Events (8)
- Multimedia (1)
- Faculty Publications (263)
- 01 Apr 2000
- News
Getting the Message
for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees, describing the Internet as a multidimensional "total... View Details
Keywords: Susan Young
- 01 Apr 1998
- News
Sparking Internet Commerce
businesses and organizations to provide users with a highly personalized selection of goods, services, and information." Employing passwords and aliases to ensure anonymity, individual users supply personal preference and choice... View Details
Keywords: Garry Emmons
- 01 Dec 2013
- News
14 for '14
consumer data, expect social platforms to grab media dollars from TV budgets and to drive e-commerce sales. Facebook continues to grow but look for Google to get more aggressive by leveraging YouTube and Google+." —Walter Delph (MBA... View Details
- 27 Jun 2005
- Research & Ideas
The Potential Downside of Win-Win
restaurant A and movie D and have a wonderful evening. Both enjoy the activity they care more about, making both happier than they would have been if they compromised. On the societal level, while one restaurant won and others lost, and one movie studio won and others... View Details
Keywords: by Max H. Bazerman
- 18 Nov 2014
- First Look
First Look: November 18
subsequent growth into a diversified group. Download working paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2520237 Optimal Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee,... View Details
Keywords: Sean Silverthorne
- 01 Mar 2011
- First Look
First Look: March 1
asymmetric equilibrium where only one retailer elects to operate an online arm but earns lower profits than its bricks-only rival. We also characterize equilibria where firms open an online channel, even though consumers only use it for... View Details
Keywords: Sean Silverthorne
- 12 Apr 2018
- Op-Ed
Op-Ed: The Trouble with Tariffs
active ingredients for anti-nausea drugs, even the drug inside an EpiPen. There were also more mundane items like milking machine parts and telescopic gunsights for rifles. The careful selection avoided high-profile items like smartphones or shoes, which would have hit... View Details
Keywords: by Willy C. Shih; Manufacturing; Auto; Steel; Air Transportation; Technology; Telecommunications
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
because he had a much clearer idea about what would and would not work after his initial experience. During that first year, for instance, he found that Spanish customers felt more comfortable ordering takeout pizza once they had consumed... View Details
Keywords: by Walter Kuemmerle
- 30 Jan 2018
- First Look
January 30, 2018
sales for the retailer. We refer to this phenomenon as the value of concealment. A negative value of concealment is possible and represents the event that rationally acting consumers respond to the additional uncertainty by purchasing... View Details
Keywords: Sean Silverthorne
- 03 Nov 2009
- First Look
First Look: Nov. 3
self-report of the licensee. The self-reporting aspect of the environment gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice... View Details
Keywords: Martha Lagace
- 03 Jan 2007
- First Look
First Look: January 3, 2007
were devastating. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307010 Lincoln Electric Harvard Business School Case 707-445 The case describes Lincoln Electric's business strategy and incentive system, and it discusses the global... View Details
Keywords: Sean Silverthorne
- 28 Apr 2022
- Blog Post
Climate Stories Episode #4: Erika Myers, World Resources Institute Ross Center for Sustainable Cities
increased 30% year over year. “Partly, that’s a result of feelings of oil insecurity and supply reductions,” Erika said. “But Tesla can’t fill all of the orders it’s receiving because of the high demand.” She applauded the choices and... View Details
- 27 Sep 2011
- First Look
First Look: September 27
in their attempts. A set of interrelated choices of organization design and senior team process determines which attempts to build ambidextrous organizations are successful. How Much to Make and How Much to Buy? Explaining Plural Sourcing... View Details
Keywords: Sean Silverthorne
- 30 Aug 2016
- First Look
August 30, 2016
forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that... View Details
Keywords: Carmen Nobel
- 30 Oct 2007
- First Look
First Look: October 30, 2007
are relevant to strategic choice, as well as how our model complements both other theories of choice that view the role of experience as central and recent work in population ecology that emphasizes cognitive processes. Download the... View Details
Keywords: Sean Silverthorne
- 09 Dec 2014
- First Look
First Look: December 9
as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller brand can actually benefit if View Details
Keywords: Sean Silverthorne
- 19 Dec 2006
- First Look
First Look: December 19, 2006
fully extended attraction models (Cooper and Nakanishi 1988). Utilizing a database of store-level scanner data for 25 categories and 127 brands of frequently purchased branded consumer goods, we find that about 18 percent of a total of... View Details
Keywords: Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Bright Ideas: The Creative Power of Groups
of companies have participants role-play to gain a better sense of others' points of view or to sense how consumers would actually use new products. When Interval Research Corp. wanted its young designers to understand the physical... View Details
Keywords: by Laurie Joan Aron
- 06 Nov 2019
- Op-Ed
Torched Planet: The Business Case to Reinvent Almost Everything
the regulatory and the market conditions that led to their success will remain the same and will not shift significantly in response to sweeping changes in technology, policy, or consumer preference. Some oil and gas companies, for... View Details
- 13 Jan 2015
- First Look
First Look: January 13
Online Sales By: Teixeira, Thales S. Abstract—Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention... View Details
Keywords: Sean Silverthorne