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  • 25 Sep 2018
  • First Look

New Research and Ideas, September 25, 2018

from Medical Device Recalls By: Ball, George P., Jeffrey T. Macher, and Ariel Dora Stern Abstract—When innovations are successfully commercialized into new products, they can create value for both consumers and firms. When products... View Details
Keywords: Dina Gerdeman
  • 20 Oct 2009
  • First Look

First Look: October 20

the foreign market. Specifically, a shift to arm's length transfer pricing erodes domestic consumer surplus by making the gray market less competitive domestically, which in turn may offset any domestic welfare gains that accompany a... View Details
Keywords: Martha Lagace
  • 21 Mar 2024
  • Blog Post

IFC India: Renewable Energy - CleanMax

“Energy Sale” model in India. This model, also known as the “OPEX” model, shifts the performance risk of renewables from the corporations to CleanMax, allowing customers to pay only for energy consumed without upfront asset investment,... View Details
  • 01 Sep 2005
  • News

Predictable Surprises

how can a CEO avoid making decisions that favor short-term results, even if those choices lead to predictable surprises? What I would like to take out of corporate decision-making are situations where a special-interest group within the... View Details
Keywords: Deborah Blagg; Business Schools & Computer & Management Training; Educational Services
  • 27 Sep 2011
  • First Look

First Look: September 27

in their attempts. A set of interrelated choices of organization design and senior team process determines which attempts to build ambidextrous organizations are successful. How Much to Make and How Much to Buy? Explaining Plural Sourcing... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2023
  • News

The Exchange: The Tech Leader’s Tightrope

Leadership and Corporate Accountability (LCA),” recalls McGee. They ultimately decided to focus on Apple, because of the company’s emphasis on consumer privacy, and their 2016 case, “Apple: Privacy vs. Safety,” addressed the federal... View Details
Keywords: Jen McFarland Flint; Justice, Public Order, and Safety Activities; Government
  • 15 Jun 2021
  • News

Case Study: Inside Story

partners who demonstrate that they can move quickly and help Saga learn, while also experimenting with digital D2C marketing that can be rapidly iterated. —Chad Laurans (MBA 2006), CEO and cofounder of SimpliSafe Yes and Yes Word of mouth is everything for a View Details
Keywords: Jen McFarland Flint; Motion Picture and Sound Recording Industries; Information
  • 25 Jan 2011
  • First Look

First Look: Jan. 25

  PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a brand biography to... View Details
Keywords: Sean Silverthorne
  • 15 Apr 2008
  • First Look

First Look: April 15, 2008

do to increase penetration? How can Montague overcome the reputation of folding bicycles as inferior performers and convince consumers, dealers, and others of its bicycle's quality? How can the firm get consumers to even notice the... View Details
Keywords: Martha Lagace
  • 30 Aug 2016
  • First Look

August 30, 2016

forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that... View Details
Keywords: Carmen Nobel
  • 30 Oct 2007
  • First Look

First Look: October 30, 2007

are relevant to strategic choice, as well as how our model complements both other theories of choice that view the role of experience as central and recent work in population ecology that emphasizes cognitive processes. Download the... View Details
Keywords: Sean Silverthorne
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

cream), controlling for customer fixed effects. These findings are all consistent with theories suggesting that people's should selves exert more influence over their choices the further in the future outcomes will be experienced.... View Details
Keywords: Martha Lagace
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

  PublicationsiPhones for Friends, Refrigerators for Family: How Products Prime Social Networks Authors:Lalin Anik and Michael I. Norton Publication:Social Influence (forthcoming). Abstract We show that priming consumers with products... View Details
Keywords: Sean Silverthorne
  • 15 May 2020
  • Research & Ideas

Find Your Pragmatic Path through Radical Uncertainty

willing to bear to reopen the economy. No one can predict with any certainty how shopping patterns and consumer tastes will change. No one can be sure when people will feel safe enough to travel so that the hotels, airlines, restaurants,... View Details
Keywords: by Howard Stevenson, Eugene B. Kogan, and Shirley Spence
  • 19 Jan 2016
  • First Look

January 19, 2016

documents a role for debt financing related to innovation. We highlight the new literature on learning and experimentation across multi-stage innovation projects and how this impacts optimal financing design. We further highlight the strong interaction between... View Details
Keywords: Sean Silverthorne
  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

points. Pseudo-set framing changes gambling choices (Study 1), effort (Studies 2 and 3), giving behavior (Field Data and Study 4), and purchase decisions (Study 5). These effects persist in the absence of any reward, when a cost must be... View Details
Keywords: Carmen Nobel
  • 29 Oct 2018
  • Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

advising on everything from the type of auction to run to where to set reserve prices. “Tech firms have also hired economists to solve challenges relating to the choice of outcome of advertising, such as pay-per-click versus... View Details
Keywords: by Roberta Holland; Technology; Education
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: Who Has the Power in the Music Industry?

music that consumers encounter? Those questions were debated at the "Digital Music: Recreating the Industry" panel on March 30 the at the Digital Initiative Summit at Harvard Business School. "It's interesting to think about the source of... View Details
Keywords: Re: Felix Oberholzer-Gee; Music
  • 08 Mar 2016
  • First Look

March 8, 2016

Consumer Neuroscience: Advances in Understanding Consumer Psychology By: Karmarkar, Uma R., and Carolyn Yoon Abstract—While the study of consumer behavior has been enriched by... View Details
Keywords: Sean Silverthorne
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

investors speculate, even mild diagnostic distortions generate substantial bubbles. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55653 Relative Performance Transparency: Effects on Sustainable Choices By: Buell,... View Details
Keywords: Dina Gerdeman