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  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

produces slower learning in human subjects than the standard second price auction mechanism. Our results also serve to highlight differences in behavior between simulated agents and human bidders that mechanism designers should take into... View Details
Keywords: Martha Lagace
  • 18 Mar 2008
  • Working Paper Summaries

Modeling Expert Opinions on Food Healthiness: A Nutrition Metric

Keywords: by Jolie Mae Martin, John Leonard Beshears, Katherine Lyford Milkman, Max H. Bazerman & Lisa Sutherland; Retail
  • 01 Sep 2023
  • News

Money Does Grow on (Family) Trees

For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information
  • 04 Oct 2022
  • What Do You Think?

Have Managers Underestimated the Need for Face-to-Face Contact?

remotely We can get the job done, but it’s tough to flourish.” Similarly, there is growing evidence that changes in some consumer behaviors occasioned by the pandemic are not all that permanent. While Amazon... View Details
Keywords: by James Heskett

    V. Kasturi Rangan

    Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • January 2021
    • Article

    A Model of Relative Thinking

    By: Benjamin Bushong, Matthew Rabin and Joshua Schwartzstein
    Fixed differences loom smaller when compared to large differences. We propose a model of relative thinking where a person weighs a given change along a consumption dimension by less when it is compared to bigger changes along that dimension. In deterministic settings,... View Details
    Keywords: Relative Thinking; Econometric Models; Behavior; Cognition and Thinking
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    • 19 Apr 2016
    • First Look

    April 19, 2016

    is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’ preexisting fondness for brands and are the same regardless of when and whether View Details
    Keywords: Sean Silverthorne
    • April 2021
    • Teaching Note

    Drinkworks: Home Bar by Keurig

    By: Sunil Gupta and Jonathan Levav
    Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
    Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Consumer Products Industry; Consumer Products Industry; North and Central America; United States
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    • June 2017 (Revised May 2019)
    • Supplement

    Kjell and Company: Motivating Salespeople with Incentive Compensation (B)

    By: Doug J. Chung
    Kjell & Company was a Swedish retail electronics chain founded in 1988 by brothers Marcus, Mikael and Fredrik Dahnelius. The company operated 84 stores, all company-owned, located mainly in the metropolitan areas of Sweden’s most popular cities: Stockholm, Gothemburg... View Details
    Keywords: Salesforce Management; Compensation and Benefits; Motivation and Incentives; Change Management; Behavior; Electronics Industry; Sweden
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    • 10 Apr 2012
    • First Look

    First Look: April 10

    Galinsky Publication:Organizational Behavior and Human Decision Processes (forthcoming) Abstract In four studies employing multiple manipulations of psychological closeness, we found that feeling connected to another individual who... View Details
    Keywords: Carmen Nobel
    • 03 Apr 2007
    • First Look

    First Look: April 3, 2007

    http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707511 Update: The Music Industry in 2006 Harvard Business School Case 707-531 The global recorded music industry was undergoing a major transition in 2006. Sales had been declining for a decade, and View Details
    Keywords: Martha Lagace
    • 01 Dec 2023
    • News

    Thinking Ahead

    gone down. We’ve seen some odd behavior in venture capitalists trying to revalue a company they’ve already backed. There also are companies raising lots of money without much traction—in that sense, it’s still very much the pattern of, ‘I... View Details
    Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
    • 2013
    • Working Paper

    Separating Homophily and Peer Influence with Latent Space

    By: Joseph P. Davin, Sunil Gupta and Mikolaj Jan Piskorski
    We study the impact of peer behavior on the adoption of mobile apps in a social network. To identify social influence properly, we introduce latent space as an approach to control for latent homophily, the idea that "birds of a feather flock together." In a series of... View Details
    Keywords: Social Influence; Social Network; Mobile App; Peer Effects; Latent Homophily; Latent Space; Proxy Variables; Familiarity; Behavior; Consumer Behavior; Applications and Software; Social and Collaborative Networks; Mobile and Wireless Technology; Power and Influence; Social Media
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    • 07 Aug 2018
    • First Look

    New Research and Ideas, August 8, 2018

    physical features. We propose that during mixed-motive interactions, a handshake is viewed as a signal of cooperative intent, increasing people’s cooperative behavior and affecting deal-making outcomes. In Studies 1a and 1b, pairs who... View Details
    Keywords: by Sean Silverthorne
    • January 2024 (Revised February 2024)
    • Exercise

    Travelogo: Understanding Customer Journeys

    By: Eva Ascarza, Nicolas Padilla and Oded Netzer
    In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation... View Details
    Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
    Related
    • 2016
    • Book

    Competing Against Luck: The Story of Innovation and Customer Choice

    By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan
    The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services that customers want to buy and are willing to purchase at a premium price.... View Details
    Keywords: Disruptive Innovation; Consumer Behavior
    Related
    • Web

    Business, Government & the International Economy - Faculty & Research

    points, but expenditure switching to cheaper brands raised it by 2.8 percentage points. Keywords: Macroeconomics ; Inflation and Deflation ; Price ; Consumer Behavior ; Personal Finance ; Product Positioning... View Details
    • Web

    Named Fellowship Funds - Alumni

    working in the social or public sectors, or pursuing entrepreneurial endeavors. Işik Keçeci Aşur (MBA 1997) and Mustafa Aşur Fellowship The Işik Keçeci and Mustafa Aşur Fellowship was established through the generosity of Işik Keçeci Aşur (MBA 1997) and Mustafa Aşur.... View Details
    • July 2024 (Revised July 2024)
    • Case

    Dynamic Pricing at Wendy’s: Where’s the Beef?

    By: Elie Ofek, Alicia Dadlani and Martha Hostetter
    In early 2024, Wendy’s new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing dynamic pricing—changing prices up or down in response to shifts in supply and demand – as well as allow engaging in... View Details
    Keywords: Dynamic Pricing; Marketing Strategy; Price; Technology Adoption; Consumer Behavior; AI and Machine Learning; Customer Focus and Relationships; Policy; Food and Beverage Industry
    Related
    • 16 Dec 2008
    • First Look

    First Look: December 16, 2008

    variables. The results suggest that individuals bring to the workplace specific, measurable beliefs about speaking up, and that these implicit theories operate largely independently of current leader behaviors and other current work... View Details
    Keywords: Sean Silverthorne