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  • 28 Apr 2015
  • First Look

First Look: April 28

annual public outcomes report. They also introduce bundled payment contracts with three insurers for orthopedic surgeries and join a multi-hospital study for applying time-driven activity-based costing to identify process improvement and... View Details
Keywords: Sean Silverthorne

    Rohit Deshpande

    Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details

    Keywords: advertising; agribusiness; airline; banking; beauty products; beverage; financial services; home video games; marketing industry; pharmaceuticals; telecommunications; tourism; video games
    • 24 Sep 2014
    • News

    The business of being Beyoncé

    • 12 Oct 2020
    • News

    4 Moments That Changed the Watch World

    • March 2021
    • Teaching Note

    Performance Improvement Consulting and Hi-R-Me: Making Sales Calls

    By: Frank V. Cespedes
    Teaching Note for HBS Case No. 819-043. This case study focuses on concepts, tools, and behaviors relevant to making sales calls along a typical progression with a prospect: from an initial phone call thru more in-depth discovery to a go/no-go meeting. The teaching... View Details
    Keywords: Sales Calls; Sales; Competency and Skills
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    • 02 Dec 2010
    • News

    B-School Bulletin

    • 20 Oct 2015
    • First Look

    October 20, 2015

    Collaborative Marketing by a Global Financial Institution and a Major Art Museum By: Lund, Ragnar, and Stephen A. Greyser Abstract—Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It View Details
    Keywords: Sean Silverthorne
    • 03 Mar 2015
    • First Look

    First Look: March 3

    social enterprises. The case study allows students to examine the organization's evolution and its business model. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715414-PDF-ENG Harvard Business... View Details
    Keywords: Sean Silverthorne
    • March 2003 (Revised June 2003)
    • Case

    International Securities Exchange, The: New Ground in Options Markets

    This case examines the equity options market and studies the major parties involved and the options trading process. It takes an in-depth look at the path taken by the International Securities Exchange as it entered a mature exchange industry and transformed itself... View Details
    Keywords: Capital Markets; Investment
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    • 06 Jul 2015
    • News

    Italian bank takes cheese as collateral for loans

    • 04 Jun 2017
    • News

    China's HNA to tap M&A brake after $50 bln deal splurge

    • 20 Oct 2016
    • Blog Post

    An Interview with Associate Director, Phillip Andrews

    What did you do before you came to CPD? Before I joined the Career & Professional Development (CPD) team, I spent two years as a case researcher working with faculty to develop and write business case... View Details
    Keywords: All Industries
    • 04 Jan 2018
    • Working Paper Summaries

    Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

    Keywords: by Geoffrey Jones and Emily Grandjean; Food & Beverage
    • November 1994 (Revised August 1997)
    • Case

    TV Guide (A)

    By: Jeffrey F. Rayport
    TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects... View Details
    Keywords: Journals and Magazines; Customers; Marketing Strategy; Advertising; Publishing Industry; United States
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    • 23 Feb 2021
    • News

    Managing Diversity, A Conversation about John Lewis and the Civil Rights Movement

    • 16 Feb 2021
    • Video

    Managing Diversity, A Conversation about John Lewis and the Civil Rights Movement

    • 27 Jun 2017
    • First Look

    First Look at New Research and Ideas, June 27

    relative to the base model. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52788 Wage Elasticities in Working and Volunteering: The Role of Reference Points in a Laboratory Study By: Exley, Christine L., and... View Details
    Keywords: Sean Silverthorne
    • May 2020
    • Teaching Note

    Big Boom Beverages: Fight or Flight? (Brief Case)

    By: Stephen A. Greyser and William Ellet
    Teaching Note for HBS Brief Case No. 920-557. The case addresses analysis and decisions related to the entrepreneurial life of a distinctive energy beverage, including its niche market launch, early problems, reformulation, social media impact, market success, and... View Details
    Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making
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      Laura Alfaro

      Laura Alfaro is the Warren Alpert Professor of Business Administration. At Harvard since 1999, she served as Minister of National Planning and Economic Policy in Costa Rica from 2010-2012, taking a leave from HBS. She is Co-Editor of the Journal of International... View Details

      • 09 Aug 2016
      • First Look

      August 9, 2016

      decisions about, the person who expressed emotion. In Studies 1a–c, participants viewed individuals who reframed distress as passion as more competent than those who attributed distress to emotionality or made no attribution. In View Details
      Keywords: Sean Silverthorne