Publications

March 2021
Teaching Note

Performance Improvement Consulting and Hi-R-Me: Making Sales Calls

By: Frank V. Cespedes

Teaching Note for HBS Case No. 819-043. This case study focuses on concepts, tools, and behaviors relevant to making sales calls along a typical progression with a prospect: from an initial phone call thru more in-depth discovery to a go/no-go meeting. The teaching... View Details

Keywords: Sales Calls; Sales; Competency and Skills

August 1996 (Revised February 2000)
Exercise

Decision-Making Exercise (C)

By: David A. Garvin and Michael Roberto

Provides questionnaires so students can compare their experiences with different decison-making processes. Students read "Growing Pains," a Harvard Business Review (HBR) case study, and then work in teams to come up with recommendations using a consensus approach to... View Details

Keywords: Conflict Management; Decision Making; Management Skills

23 Feb 2017
Cold Call Podcast

Black Business Leaders Series: Franklin Leonard, 'Black List' Mastermind

Keywords: Re: Henry W. McGee; Entertainment & Recreation

28 Feb 2017
First Look

First Look at New Research, February 28

Strategies By: Seamans, Robert, and Feng Zhu Abstract—Organizational structures are increasingly complex. In particular, more firms today operate as multi-sided platforms. In this paper, we study how platform firms use repositioning and... View Details

Keywords: Sean Silverthorne

April 2020
Case

Promoting Land and Nature Jerky

By: John A. Quelch and Katherine B. Hartman

Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine... View Details

Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry

20 Oct 2016
Blog Post

An Interview with Associate Director, Phillip Andrews

What did you do before you came to CPD? Before I joined the Career & Professional Development (CPD) team, I spent two years as a case researcher working with faculty to develop and write business case... View Details

Keywords: All Industries

January 2017
Case

Exotic Interest Rate Swaps: Snowballs in Portugal

By: Boris Vallee, Patrick Augustin and Philippe Rich

This case explores a complex swap transaction implemented by Metro do Porto in 2007. It represents an opportunity to study fixed income derivative instruments, such as plain-vanilla swaps and structured swaps, as well as understand the opportunities and challenges of... View Details

Keywords: Swaps; Public Finance; Structured Finance; Credit Derivatives and Swaps; Public Sector; Transportation Industry; Rail Industry; Portugal

December 1995
Case

City Year: National Expansion Strategy (A)

City Year, a successful nonprofit organization, is studying how, when, and where to expand to new sites. This case provides the opportunity to understand the strategy and structure of a successful delivery system for human services. That analysis raises the question of... View Details

Keywords: Nonprofit Organizations; Growth Management

11 Aug 2011
News

Thinking beyond pay to keep your star employees

20 Jul 2013
News

Executive Education program helps build nonprofit management skills

28 Jan 2022
News

The Coinbase Model: Profit from the Crypto Assets It Lists

March 1998 (Revised November 1999)
Case

USA TODAY Online

By: John A. Deighton and Anthony St. George

How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details

Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry

Find at Harvard

March 2003 (Revised June 2003)
Case

International Securities Exchange, The: New Ground in Options Markets

This case examines the equity options market and studies the major parties involved and the options trading process. It takes an in-depth look at the path taken by the International Securities Exchange as it entered a mature exchange industry and transformed itself... View Details

Keywords: Capital Markets; Investment