Publications

August 2013 (Revised August 2014)
Case

Catalina In the Digital Age

By: Robert J. Dolan and Uma R. Karmarkar

Catalina in the Digital Age considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer... View Details

Keywords: Big Data; Digital Technologies; Marketing; Customer Relationship Management; Consumer Behavior; Analytics and Data Science

March 2010 (Revised December 2012)
Background Note

A 'Rich-vs.-King' Approach to Term Sheet Negotiations

By: Noam Wasserman, Furqan Nazeeri and Kyle Anderson

This note offers a new approach to venture capital term-sheet negotiations, with actionable steps based on insights from Professor Wasserman's "Rich-vs.-King" approach to founder decisions. A core thesis of this note is that trying to negotiate all terms in a term... View Details

Keywords: Entrepreneurship; Venture Capital; Financing and Loans; Framework; Negotiation Process; Negotiation Tactics; Motivation and Incentives; Financial Services Industry

13 May 2019
News

The Industrialist's Dilemma: Hubert Joly, Chairman and CEO of Best Buy

21 Jan 2020
News

China-based Fuyao Glass Considers Manufacturing in the U.S.

Program

The HR-Executive Suite Connection

management to engage fully in every aspect of senior leadership discussions. As you analyze the core business challenges and opportunities that arise in typical executive committee meetings, you will improve your ability to build and... View Details

Web

MBA Voices

residence halls—Chase, Gallatin, Hamilton, McCulloch, Mellon, and Morris—offer a unique and vibrant community of single-occupancy spaces. Since 1927, residential living has been a core component of the MBA experience. MBA students live in... View Details

Web

Curriculum - MBA

of technology ventures. The MS/MBA Engineering Sciences Program provides a strong foundation in general management and convey concepts and builds skills in engineering, design, and innovation management. First Year August Harvard Business School Online View Details

September 2018
Case

ProdEng: Services for Oil & Gas Extraction

By: Frank V. Cespedes, Maria Fernanda Miguel and Mariana Cal

ProdEng is a venture created as part of a PE fund and provides oil field services in Argentina. In 2016, an industry-wide unforeseen oil and gas demand slump drove ProdEng’s average service rates down by more than 37%, with EBITDA margins falling from 50% to 24% in the... View Details

Keywords: Pricing; Entrepreneurship; Sales; Marketing; Price; Strategy; Latin America; Argentina

February 2010 (Revised January 2014)
Case

Tennant Company

By: Toby E. Stuart, Lynda M. Applegate and James Weber

Tennant, a leading producer of floor cleaning equipment, must determine how to create, finance, structure, staff, govern, measure, and manage a new venture for developing a fundamentally new product line. In 2005, Tennant Company had developed an innovative,... View Details

Keywords: Business Startups; Change Management; Corporate Entrepreneurship; Disruptive Innovation; Product Development; Organizational Design; Organizational Structure; Research and Development

13 Feb 2022
News

A Century of MBA Case Studies: Exacting Examples from Business Life

August 2011
Article

The Jekyll and Hyde of Emotional Intelligence: Emotion-Regulation Knowledge Facilitates Prosocial and Interpersonally Deviant Behavior

By: Stéphane Côté, K. A. DeCelles, Julie M. McCarthy, Gerben A. Van Kleef and Ivona Hideg

Does emotional intelligence promote behavior that strictly benefits the greater good, or can it also advance interpersonal deviance? In the investigation reported here, we tested the possibility that a core facet of emotional intelligence—emotion-regulation... View Details

Keywords: Behavior; Emotions

Find at Harvard

Read Now

December 2014 (Revised August 2024)
Case

HomeAway: Organizing the Vacation Rental Industry

By: Rory McDonald, Feng Zhu and Cheng Gao

In less than 10 years, cofounders Brian Sharples and Carl Shepherd had transformed HomeAway from just another Internet startup into the world's leading vacation-rental marketplace—a global online platform that links customers seeking vacation-home rentals to the... View Details

Keywords: Strategy; Innovation; Technology; Acquisitions; Operations Management; Digital Platforms; Acquisition; Entrepreneurship; Business Model; Disruptive Innovation; Disruption; Accommodations Industry

October 2000 (Revised May 2001)
Case

Editora Abril S.A.

By: Michael Y. Yoshino and Perry Fagan

Brazil's media conglomerate Editora Abril S.A. is Latin America's largest publishing and printing company; it publishes books, and comic books, videos, maps, travel guides, music, and textbooks. It also owns Brazil's largest database marketing company, its... View Details

Keywords: Business Conglomerates; Investment; Growth and Development Strategy; Marketing Communications; Market Design; Media; Service Delivery; Private Ownership; Expansion; Web Sites; Publishing Industry; Service Industry; Brazil

TeachingInterests

Driving Digital Strategy

By: Felix Oberholzer-Gee

Technology, like a relentless force of nature, is reshaping industries at an unprecedented pace. It poses a threat to those who resist and fail to adapt. But it also presents unparalleled opportunities to those audacious enough to harness its... View Details

19 Sep 2023
HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

subscription without usage limits as we are used to today. Usage pricing is going to be much more important. A second distinction is that a significant portion of the core technology is open source, and a lot of the data being used to... View Details

Keywords: by Ben Rand; Technology; Information Technology

Article

How Direct-to-Consumer Brands Can Continue to Grow

By: V. Kasturi Rangan, Daniel Corsten, Matt Higgins and Leonard A. Schlesinger

Direct-to-consumer (DTC) brands such as Allbirds, Casper, Peloton, and Warby Parker have creatively found a weakness in the marketing citadel of incumbent brands. By using data gleaned from daily interactions with customers, these brands have been able to adapt how... View Details

Keywords: Direct-to-consumer; Customer Journey; Business Model; Customer Relationship Management; Growth and Development Strategy

Find at Harvard

Register to Read

December 2017 (Revised January 2022)
Supplement

Bega Cheese: Bidding to Bring Vegemite Back Home

By: Benjamin C. Esty and Lauren G. Pickle

In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business which included several leading consumer brands including Vegemite, the iconic Australian... View Details

December 2017 (Revised February 2021)
Case

Bega Cheese: Bidding to Bring Vegemite Back Home

By: Benjamin C. Esty and Lauren G. Pickle

In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business, which included several leading consumer brands such as Vegemite, the iconic Australian... View Details

March 2016
Teaching Note

Catalina in the Digital Age

By: Uma R. Karmarkar and Robert J. Dolan

"Catalina in the Digital Age" considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer... View Details

Keywords: Coupons; Information Technology; Customer Relationship Management; Consumer Behavior; Product Marketing; Retail Industry