Publications

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June 2019
Case

Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers

By: Thales S. Teixeira

By 2019, two-sided online platforms (or marketplaces) were among the highest-growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products, or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-Sided Markets; Digital Marketing; Customer Acquisition; Two-Sided Platforms; Growth Management; Marketing Strategy; Customers; Acquisition; Organizational Change and Adaptation

March 2016 (Revised February 2017)
Case

Hello Alfred: Come Home Happy

By: Joseph B. Fuller and Carin-Isabel Knoop

On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built... View Details

Keywords: On-demand Economy; Sharing Economy; Technology Startup; Technology; Growth Strategy; Business Startups; Business Growth and Maturation; Entrepreneurship; Mobile and Wireless Technology; Strategic Planning; Service Industry; United States; Boston; Cambridge; New York (city, NY); California

September 2020
Teaching Note

Miami's Tech Future (B): Building the Entrepreneurial Ecosystem

By: Rosabeth Moss Kanter and Joyce J. Kim

In 2017, Miami was rated #1 among U.S. cities for startups, but about 40th for “scale-ups” – growth companies. This case shows how leaders of incubators and accelerators supported startups and a culture of entrepreneurship, but also describes some factors limiting... View Details

Keywords: Scaling; Growth; Startup; Community Impact; Community Relations; Business Startups; Entrepreneurship; Information Technology; Growth and Development Strategy; Business and Community Relations; Miami; Florida

Web

American Business History Records | Baker Library

American Business History Records Business Manuscripts Special Collections & Archives holds nearly 1,600 collections of original records that document the growth of American... View Details

12 Jul 2016
News

Tesla’s Strategy Is Risky and Aggressive, but It Has Worked

Web

Partners & Fellows | Social Enterprise | Harvard Business School

Pforzheimer Foundation Leadership Fellow Kaveesh Nath, World Wildlife Fund, Richard Lumpkin Leadership Fellow Marlene Ngoyi, Grassroots Business Fund, Carl and Lilly Pforzheimer Foundation Service Leadership... View Details

02 Sep 2014
Research & Ideas

Food Stamp Entrepreneurs: How Public Assistance Enables Business Bootstrapping

"Delivering phone books is the worst way to spend a Sunday when you're a kid," says Olds, now an assistant professor in the Entrepreneurship Management unit at Harvard Business School. The family lived paycheck to paycheck.... View Details

Keywords: by Carmen Nobel; Health

01 Apr 2020
Blog Post

How Scott Linzmeyer Crafted a Business He Loves at Reveler Beverage

needed for work and family life so he could prioritize what mattered most to him. With that in mind, he has worked hard to develop a team he can trust, planned business growth... View Details

Entrepreneurs, Managers, and Leaders

Entrepreneurs, Managers and Leaders examines the role that business leaders play in shaping industries and how evolving industries shape leaders. This co-evolutionary process of leadership and industry development is told through the dynamic story of the... View Details

March 2019
Case

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli and David Lane

DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details

July 2010 (Revised September 2023)
Case

Werner von Siemens and the Electric Telegraph

By: Geoffrey Jones and Bjoern von Siemens

This case describes the nineteenth century founding by Werner Siemens of the Siemens electrical business in Germany. Werner's dual role as inventor and entrepreneur is explored as he created one of the world's first multinational enterprises, whose growth initially... View Details

Keywords: Business Organization; Family Business; Entrepreneurship; Multinational Firms and Management; Business History; Growth and Development Strategy; Electronics Industry; Telecommunications Industry; Germany

September 1995 (Revised March 1997)
Case

Bob Reiss and Valdawn (A): November 1994

Bob Reiss, a seasoned entrepreneur, "accidentally" started Valdawn in 1988 and in six years built the company into a $7 million marketer of "fun and fashion" watches. Valdawn, a "virtual" company, has very few employees or fixed assets and enjoys attractive profit... View Details

Keywords: Business or Company Management; Business Growth and Maturation; Ethics; Decision Making; Entrepreneurship; Apparel and Accessories Industry

Web

Blog | Social Enterprise | Harvard Business School

connecting with some of our 2017-18 HBS Leadership Fellows, to hear abo... SEI Advisory Board Matt Segneri 15 Jun 2017 At the Social Enterprise Initiative, we’re incredibly fortunate to have the guidance and counsel ... Harvard View Details

09 May 2013
Working Paper Summaries

Clusters of Entrepreneurship and Innovation

Keywords: by Aaron Chatterji, Edward Glaeser & William Kerr

January 2022 (Revised November 2023)
Supplement

Uber in China (C): The Cost of Success for Didi

By: William C. Kirby and Noah B. Truwit

On June 30, 2021, ride-hailing giant Didi Chuxing (Didi) raised $4.4 billion in its initial public offering (IPO) on the New York Stock Exchange (NYSE), the largest IPO of a Chinese company listed on an American exchange since Alibaba raised $25 billion in 2014.... View Details

Keywords: Uber; Didi Chuxing; Start-up Growth; Regulation; Ride-sharing; Transportation; Business Startups; Business and Government Relations; Cross-Cultural and Cross-Border Issues; Growth and Development; Policy; Competition; Laws and Statutes; Transportation Industry; Technology Industry; China

2013
Working Paper

Historical Origins of Environmental Sustainability in the German Chemical Industry, 1950s-1980s

By: Geoffrey Jones and Christina Lubinski

This working paper examines the growth of corporate environmentalism in the West German chemical industry between the 1950s and the 1980s. German business has been regarded as pioneering corporate environmentalism after World War II. In contrast, this study reveals... View Details

Keywords: Sustainability; Green Business; Pollution; Environmental Sustainability; Business History; Chemical Industry; Germany; United States

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Program

Mergers and Acquisitions

Details Enable growth through an effective M&A process Build stronger M&A strategies Identify the right targets, assess business value accurately, and perform meaningful due... View Details

January 2020 (Revised October 2021)
Case

Zara: An Integrated Store and Online Model (A)

By: Antonio Moreno

In 2010, amidst the growth of ecommerce and the emergence of new, purely online, fashion players, Zara launched its first online store, Zara.com. Since then, Zara’s online business had grown at a fast pace. By 2018, 12% of Inditex Group’s total sales came from the... View Details

Keywords: Stores; Integration; Operations; Business Model; Strategy; E-commerce; Retail Industry; Fashion Industry; Europe