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- All HBS Web
(11,628)
- Faculty Publications (2,657)
- December 16, 2019
- Article
Why Your Startup Won't Last
By: Ranjay Gulati and Vasundhara Sawhney
Why do some startups that have crossed the threshold of “product-market fit” and have a viable business model still fail? This article begins by exploring the argument that most startups need more professionalization to thrive. Founders resist putting in place... View Details
Gulati, Ranjay, and Vasundhara Sawhney. "Why Your Startup Won't Last." HBR Ascend (December 16, 2019).
- November 2019 (Revised February 2020)
- Case
Starbucks: Reaffirming Commitment to the Third Place Ideal
By: Francesca Gino, Katherine B. Coffman and Jeff Huizinga
On April 12, 2018, two African American entrepreneurs had scheduled a business meeting at a Starbucks in Philadelphia’s Rittenhouse Square neighborhood. They sat without ordering, waiting for a local businessman to show up for the meeting. The store manager called 911... View Details
Keywords: Mission and Purpose; Values and Beliefs; Prejudice and Bias; Crisis Management; Employees; Training
Gino, Francesca, Katherine B. Coffman, and Jeff Huizinga. "Starbucks: Reaffirming Commitment to the Third Place Ideal." Harvard Business School Case 920-016, November 2019. (Revised February 2020.)
- November 2019 (Revised June 2020)
- Case
Indigo Agriculture: Harnessing Nature
By: Marco Iansiti, Michael W. Toffel and James Barnett
Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct... View Details
Keywords: Carbon Sequestration; Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts
Iansiti, Marco, Michael W. Toffel, and James Barnett. "Indigo Agriculture: Harnessing Nature." Harvard Business School Case 620-024, November 2019. (Revised June 2020.)
- November 2019 (Revised January 2025)
- Case
Russia: A Drama In Three Acts
By: Rawi Abdelal, Rafael Di Tella, Galit Goldstein, Sogomon Tarontsi and Lavinia Teodorescu
The collapse of central authority in the Soviet Union in 1991 ushered in a period of revolutionary transformations for the states that emerged in its wake. The leaders of Russia, the USSR's successor, struggled to reestablish central authority while also seeking to... View Details
Keywords: Government Policy; Policy Change; Policy Making; Economic Systems; Economics; Globalization; Emerging Markets; Privatization; Non-Renewable Energy; Governance; Global Strategy; Corporate Governance; Policy; Business History; Lawfulness; Problems and Challenges; Business and Government Relations; Risk and Uncertainty; Strategy; Change Management; Developing Countries and Economies; Russia; Moscow
Abdelal, Rawi, Rafael Di Tella, Galit Goldstein, Sogomon Tarontsi, and Lavinia Teodorescu. "Russia: A Drama In Three Acts." Harvard Business School Case 720-020, November 2019. (Revised January 2025.)
- November 2019 (Revised January 2020)
- Case
Bayer Crop Science
By: David E. Bell, Damien McLoughlin, Natalie Kindred and James Barnett
In mid-2019, a year after German conglomerate Bayer Group closed its acquisition of U.S.-based seeds giant Monsanto, the leadership of Bayer’s Crop Science division (which absorbed Monsanto) is reflecting on the opportunities ahead. Some observers have questioned... View Details
Keywords: Agribusiness; Research and Development; Innovation and Invention; Innovation Strategy; Mergers and Acquisitions; Consolidation; Customer Value and Value Chain; Change Management; Agriculture and Agribusiness Industry; Technology Industry; United States; Germany
Bell, David E., Damien McLoughlin, Natalie Kindred, and James Barnett. "Bayer Crop Science." Harvard Business School Case 520-055, November 2019. (Revised January 2020.)
- November 2019
- Case
Edita: Making Choices in Uncertain Times
By: Caroline M. Elkins, Juan Alcácer, Alpana Thapar and Youssef Abdel Aal
After 15 years of steady growth and expansion, Edita, a leading Egyptian snack producer, faced a series of challenges in the wake of the Arab Spring. In January 2011, the Egyptian Revolution sparked political and economic turmoil that reflected the waves of protest and... View Details
Keywords: Decision Making; Developing Countries and Economies; Economy; Business or Company Management; Price; Crisis Management; Growth and Development Strategy; Distribution; Risk and Uncertainty; Business Strategy; Expansion; Currency; Food and Beverage Industry; Egypt; Africa; Middle East
Elkins, Caroline M., Juan Alcácer, Alpana Thapar, and Youssef Abdel Aal. "Edita: Making Choices in Uncertain Times." Harvard Business School Case 320-026, November 2019.
- November 2019 (Revised April 2020)
- Case
Away: Scaling a DTC Travel Brand
By: Jill Avery and Joseph B. Fuller
Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three... View Details
Keywords: Brand Management; DTC; Brand Extension; Lifestyle Brand; Customer Segmentation; Retailing; Scaling And Growth; Startup; Brands and Branding; Marketing; Marketing Strategy; Marketing Channels; Entrepreneurship; Venture Capital; Consumer Behavior; Growth and Development Strategy; Business Startups; E-commerce; Consumer Products Industry; Travel Industry; United States; North America
Avery, Jill, and Joseph B. Fuller. "Away: Scaling a DTC Travel Brand." Harvard Business School Case 520-051, November 2019. (Revised April 2020.)
- November 2019 (Revised June 2020)
- Case
Shiseido Acquires Drunk Elephant
By: Jill Avery
On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details
Keywords: Personal Care; Startup; Brand Equity; Brand Valuation; Brand Value; Brand Storytelling; Brand Management; Brands and Branding; Valuation; Marketing; Marketing Strategy; Mergers and Acquisitions; Entrepreneurship; Business Startups; Beauty and Cosmetics Industry; Consumer Products Industry; United States; Japan
Avery, Jill. "Shiseido Acquires Drunk Elephant." Harvard Business School Case 520-052, November 2019. (Revised June 2020.)
- November 2019
- Supplement
Kids & Company: Entering the U.S.
By: Boris Groysberg, Sarah Mehta and Matthew Preble
This video supplement pairs with “Kids & Company: Entering the U.S.” (case no. 418011). It contains eight individual clips that range in length from 5 to 12 minutes. Instructors can use the videos, either in whole or in part, as an additional teaching... View Details
Keywords: Early Childhood Education; Strategy; Growth and Development Strategy; Growth Management; Business Strategy; Competitive Strategy; Competitive Advantage; Expansion; Leadership; Marketing; Product Marketing; Brands and Branding; Service Delivery; Service Operations; Product Design; Product Development; Cross-Cultural and Cross-Border Issues; Selection and Staffing; Customer Focus and Relationships; Entrepreneurship; Service Industry; Canada; United States
Groysberg, Boris, Sarah Mehta, and Matthew Preble. "Kids & Company: Entering the U.S." Harvard Business School Multimedia/Video Supplement 420-704, November 2019.
- November 2019
- Case
DeepMap: Charting the Road Ahead for Autonomous Vehicles
By: Shane Greenstein and Nicole Tempest Keller
Founded in 2016, DeepMap developed high definition (HD) mapping software and localization services for Level 4+ autonomous vehicles. Traditional navigational maps were accurate to a few meters, which was sufficient for drivers but not for machine-driven vehicles that... View Details
Keywords: Mapping Software; Autonomous Vehicles; Business Startups; Applications and Software; Technological Innovation; Technology Adoption; Service Delivery; Global Range; Resource Allocation; Strategic Planning; Technology Industry; Auto Industry
Greenstein, Shane, and Nicole Tempest Keller. "DeepMap: Charting the Road Ahead for Autonomous Vehicles." Harvard Business School Case 620-047, November 2019.
- October 2019
- Case
Feeling Machines: Emotion AI at Affectiva
By: Shane Greenstein and John Masko
In 2016, Affectiva—a Boston-based emotion AI software company with a long track record of building emotion-sensing software for market research—had attempted to expand into new verticals by releasing a mobile software development kit (SDK) that downloaders could adapt... View Details
Keywords: Artificial Intelligence; Market Research; Business Model; Finance; Revenue; Decision Making; Risk and Uncertainty; Market Entry and Exit; Applications and Software; AI and Machine Learning; Information Technology Industry; Auto Industry; United States
Greenstein, Shane, and John Masko. "Feeling Machines: Emotion AI at Affectiva." Harvard Business School Case 620-058, October 2019.
- October 2019 (Revised December 2019)
- Supplement
Extend Fertility: Conceiving the Market for Egg Preservation (B)
By: Debora L. Spar and Olivia Hull
Keywords: Strategy; Information Technology; Business Startups; Entrepreneurship; Innovation Strategy; Technological Innovation; Commercialization; Science-Based Business; Marketing Strategy; Business Plan; Product Marketing; Product Launch; Product Positioning; Mission and Purpose; Personal Development and Career; Social Issues; Integration; Health; Health Industry
Spar, Debora L., and Olivia Hull. "Extend Fertility: Conceiving the Market for Egg Preservation (B)." Harvard Business School Supplement 720-017, October 2019. (Revised December 2019.)
- October 2019
- Case
GRIT Fitness
By: Lynda M. Applegate and Olivia Hull
In December 2018, GRIT Fitness was a growing chain of boutique fitness studios offering a variety of workout classes, including weightlifting, high intensity interval training, and cardio dance. With 400 members and three Dallas studios, CEO Brittani Rettig believed... View Details
Keywords: Entrepreneurship; Business Startups; Mission and Purpose; Corporate Strategy; Customer Focus and Relationships; Forecasting and Prediction; Business Plan; Trends; Experience and Expertise; Talent and Talent Management; Training; Health; Selection and Staffing; Leadership Style; Leadership Development; Management Style; Management Teams; Brands and Branding; Organizational Culture; Organizational Structure; Motivation and Incentives; Sports; Competition; Diversification; Expansion; Value Creation; Health Industry; Sports Industry; Texas
Applegate, Lynda M., and Olivia Hull. "GRIT Fitness." Harvard Business School Case 820-016, October 2019.
- October 2019
- Supplement
Airbus vs. Boeing (J): New Plane Developments (2016)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Airbus and Boeing developments in 2016, including Airbus' delivery of the first A320neo (new engine option) and Boeing’s work on the 737 MAX and 777X programs. It also notes Airbus’ restructuring in 2016. View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Restructuring; Manufacturing Industry; Air Transportation Industry; United States; Europe
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (J): New Plane Developments (2016)." Harvard Business School Supplement 720-385, October 2019.
- October 2019
- Supplement
Airbus vs. Boeing (K): New Partnerships (2018)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Airbus’ partnership with the Montreal-based aircraft manufacturer Bombardier beginning in 2017. The two companies partnered on the C Series of aircraft (later named the A220 Family), which consisted of small aircraft with 100–150 seats. The case... View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Partners and Partnerships; Joint Ventures; Manufacturing Industry; Air Transportation Industry; United States; Europe; Canada; Brazil
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (K): New Partnerships (2018)." Harvard Business School Supplement 720-386, October 2019.
- October 2019 (Revised August 2020)
- Case
The Predictive Index
By: Lynda M. Applegate and James Weber
Mike Zani and Daniel Muzquiz needed to decide next steps to create a new category in the human resources consulting industry and scale their company.
Zani and Muzquiz, serial entrepreneurs, acquired Predictive Index in 2014. Previously, as clients of the... View Details
Zani and Muzquiz, serial entrepreneurs, acquired Predictive Index in 2014. Previously, as clients of the... View Details
Keywords: Human Resources; Selection and Staffing; Talent and Talent Management; Recruitment; Corporate Entrepreneurship; Venture Capital; Change Management; Disruptive Innovation; Digital Platforms; Growth and Development Strategy; Consulting Industry; Service Industry; United States
Applegate, Lynda M., and James Weber. "The Predictive Index." Harvard Business School Case 820-034, October 2019. (Revised August 2020.)
- October 2019
- Case
Agility Africa
By: Juan Alcacer, Caroline M. Elkins and Esel Çekin
This case illustrates the challenge and opportunities that firms face when developing and executing new business models in high-risk, low-infrastructure, low-trust countries. It features a global logistics group, Agility, that aimed to become the leader in supplying... View Details
Keywords: Strategy; Business Model; Innovation and Invention; Expansion; Emerging Markets; Decision Choices and Conditions; Real Estate Industry; Distribution Industry; Africa
Alcacer, Juan, Caroline M. Elkins, and Esel Çekin. "Agility Africa." Harvard Business School Case 720-357, October 2019.
- October 2019
- Supplement
Hidrovias do Brasil: Navigating Unchartered Waters: Video Supplement
By: Boris Groysberg and Sarah L. Abbott
Since its founding eight years earlier, Hidrovias do Brasil (“Hidrovias”), an integrated logistics provider serving corporate customers exporting products from South America via the Atlantic Ocean, had grown to 900 employees and $253 million in annual revenues.... View Details
Keywords: Human Resources; Entrepreneurship; Growth Management; Finance; Leadership; Operations; Problems and Challenges; Human Capital; Growth and Development; Private Equity; Shipping Industry; Brazil
Groysberg, Boris, and Sarah L. Abbott. "Hidrovias do Brasil: Navigating Unchartered Waters: Video Supplement." Harvard Business School Multimedia/Video Supplement 420-710, October 2019.
- October 2019
- Case
Leading Bank Leumi into the Future
By: Joshua D. Margolis, Allison M. Ciechanover, Nicole Keller and Danielle Golan
An unlikely but highly effective leader of a traditional bank, Rakefet Russak-Aminoach, simultaneously leads a classic change effort and an unconventional effort to innovate. She focuses her initial energy on making the bank more efficient in the face of industry... View Details
Keywords: Mobile Banking; Digital Banking; Fintech; Startup; Financial Services; Artificial Intelligence; Innovation; Efficiency; Organizational Change; Personal Development; Female Ceo; Banks and Banking; Mobile and Wireless Technology; Leadership; Organizational Change and Adaptation; Innovation and Invention; Disruption; Information Technology; Opportunities; Performance Effectiveness; Personal Development and Career; AI and Machine Learning; Financial Services Industry; Banking Industry; Israel
Margolis, Joshua D., Allison M. Ciechanover, Nicole Keller, and Danielle Golan. "Leading Bank Leumi into the Future." Harvard Business School Case 420-063, October 2019.
- October 2019 (Revised November 2019)
- Case
C16 Biosciences: Lab-Grown Palm Oil
By: Jeffrey J. Bussgang and Olivia Hull
Synthetic biology start-up C16 Biosciences wants to solve a big problem: replace palm oil, a major contributor to deforestation and climate change, with a lab-grown substitute. CEO Shara Ticku has ambitious plans to supply her lab-grown palm oil to food manufacturers,... View Details
Keywords: Science-Based Business; Environmental Sustainability; Social Entrepreneurship; Product Development; Product Positioning; Venture Capital; Strategy; Decision Making; Food and Beverage Industry; Consumer Products Industry
Bussgang, Jeffrey J., and Olivia Hull. "C16 Biosciences: Lab-Grown Palm Oil." Harvard Business School Case 820-008, October 2019. (Revised November 2019.)