Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (812) Arrow Down
Filter Results: (812) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (4,731)
    • Faculty Publications  (812)

    Show Results For

    • All HBS Web  (4,731)
      • Faculty Publications  (812)

      Brand Management Of PlacesRemove Brand Management Of Places →

      ← Page 33 of 812 Results →

      Are you looking for?

      →Search All HBS Web
      • July 2005 (Revised April 2009)
      • Case

      Real Madrid Club de Futbol (Multimedia)

      By: John A. Quelch
      In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and extend the club's brand... View Details
      Keywords: Risk Management; Brands and Branding; Marketing Strategy; Organizational Change and Adaptation; Sports; Expansion; Sports Industry; Spain
      Citation
      Educators
      Purchase
      Related
      Quelch, John A. "Real Madrid Club de Futbol (Multimedia)." Harvard Business School Multimedia/Video Case 505-081, July 2005. (Revised April 2009.)
      • 2005
      • Book

      Renewing Unilever: Transformation and Tradition

      By: Geoffrey Jones
      This book examines the history of Unilever over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand... View Details
      Keywords: Business History; Decision Making; Organizational Culture; Globalization; Transformation; Human Resources; Business Strategy; Brands and Branding; Innovation and Invention; Consumer Products Industry
      Citation
      Find at Harvard
      Purchase
      Related
      Jones, Geoffrey. Renewing Unilever: Transformation and Tradition. Oxford: Oxford University Press, 2005.
      • June 2005
      • Tutorial

      Prematriculation Financial Accounting Tutorial/Module

      By: David F. Hawkins, Paul M. Healy and Ratna G. Sarkar
      The Financial Accounting course is an introduction to the fundamental concepts of financial accounting in a management context. The course describes the business activities for Global Grocer, a small retail franchise specializing in gourmet foods and specialty kitchen... View Details
      Keywords: Accounting; Performance; Financial Statements
      Citation
      Purchase
      Related
      "Prematriculation Financial Accounting Tutorial/Module." Harvard Business School Tutorial 105-708, June 2005.
      • April 2005 (Revised February 2006)
      • Case

      L'Oreal and the Globalization of American Beauty

      By: Geoffrey G. Jones, David Kiron, Vincent Dessain and Anders Sjoman
      Examines L'Oreal's acquisition of leading U.S. cosmetics brands, including Maybelline, Redken, and Kiehl's, and their subsequent renewal and globalization. Reviews the history of L'Oreal, now the world's largest cosmetics company, from its origins in France in 1907.... View Details
      Keywords: Management; Corporate Strategy; Problems and Challenges; Brands and Branding; Business History; Globalization; Acquisition; Beauty and Cosmetics Industry; Consumer Products Industry; France; United States
      Citation
      Educators
      Purchase
      Related
      Jones, Geoffrey G., David Kiron, Vincent Dessain, and Anders Sjoman. "L'Oreal and the Globalization of American Beauty." Harvard Business School Case 805-086, April 2005. (Revised February 2006.)
      • April 2005 (Revised March 2006)
      • Case

      Change at Whirlpool Corporation (A)

      By: Jan W. Rivkin, Dorothy A. Leonard and Gary Hamel
      In 1998, the CEO of Whirlpool Corp. decides to change the company's strategy significantly to escape an increasingly unattractive "stalemate" in the appliance industry. The change he proposes involves a fundamental shift in the company's focus--from manufacturing to... View Details
      Keywords: Organizational Change and Adaptation; Change Management; Competitive Advantage; Strategic Planning; Production; Brands and Branding; Management Teams; Consumer Products Industry; United States
      Citation
      Educators
      Purchase
      Related
      Rivkin, Jan W., Dorothy A. Leonard, and Gary Hamel. "Change at Whirlpool Corporation (A)." Harvard Business School Case 705-462, April 2005. (Revised March 2006.)
      • March 2005 (Revised May 2009)
      • Case

      Columbia's Final Mission

      By: Michael Roberto, Amy C. Edmondson, Richard M.J. Bohmer, Laura Feldman and Erika Ferlins
      On February 1, 2003, the Shuttle Columbia disintegrated upon re-entry into the Earth's atmosphere, and the seven astronauts onboard lost their lives. Explores Columbia's final mission from the perspective of six key managers and engineers associated with NASA's Space... View Details
      Keywords: Decision Choices and Conditions; Leadership; Crisis Management; Management Teams; Organizational Culture; Aerospace Industry
      Citation
      Educators
      Purchase
      Related
      Roberto, Michael, Amy C. Edmondson, Richard M.J. Bohmer, Laura Feldman, and Erika Ferlins. "Columbia's Final Mission." Harvard Business School Multimedia/Video Case 305-032, March 2005. (Revised May 2009.)
      • January 2005
      • Tutorial

      Buying Time

      By: Robert S. Kaplan
      Managers must frequently make decisions involving trade-offs between cash flows to be paid or received at different points in time. Accountants, in turn, must describe transactions that involve the payment and/or receipt of cash far in the future. This interactive... View Details
      Keywords: Cash Flow; Value; Interest Rates; Financial Statements
      Citation
      Purchase
      Related
      "Buying Time." Harvard Business School Tutorial 104-708, January 2005.
      • 2005
      • Book

      Gifts of Time and Money: The Role of Charity in America's Communities

      By: Arthur C. Brooks
      Policymakers, civic leaders, and scholars have increasingly focused their attention over the last decade-and-a-half on the importance of voluntary participation in civil society. From George H. W. Bush's Thousand Points of Light to Bill Clinton's AmeriCorps to George... View Details
      Keywords: Volunteering; Philanthropy and Charitable Giving; Society; United States
      Citation
      Find at Harvard
      Purchase
      Related
      Brooks, Arthur C., ed. Gifts of Time and Money: The Role of Charity in America's Communities. Lanham, MD: Rowman and Littlefield, 2005.
      • November 2004
      • Case

      Innocent Drinks

      By: William A. Sahlman and Dan Heath
      The three founders of a London-based, start-up smoothie company must decide between three growth options: expansion of the existing product line into Europe, extension of the brand into other product categories, or continued organic growth within the United Kingdom. View Details
      Keywords: Growth Management; Expansion; Business Growth and Maturation; Industry Growth; Corporate Entrepreneurship; Corporate Finance; Brands and Branding; Food and Beverage Industry; United Kingdom; Europe
      Citation
      Educators
      Purchase
      Related
      Sahlman, William A., and Dan Heath. "Innocent Drinks." Harvard Business School Case 805-031, November 2004.
      • November 2004 (Revised May 2005)
      • Case

      Marvel Enterprises, Inc.

      By: Anita Elberse
      The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
      Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry
      Citation
      Educators
      Purchase
      Related
      Elberse, Anita. "Marvel Enterprises, Inc." Harvard Business School Case 505-001, November 2004. (Revised May 2005.)
      • October 2004 (Revised July 2013)
      • Case

      Making China Beautiful: Shiseido and the China Market

      By: Geoffrey G. Jones, Akiko Kanno and Masako Egawa
      Describes the multinational growth of Shiseido, the world's fourth-largest cosmetics company, with a focus on its strategy in China since 1981. Explores the challenges facing firms in the globalization of a culturally specific industry such as cosmetics. The Japanese... View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Growth and Development Strategy; Resource Allocation; Competition; Beauty and Cosmetics Industry; China; Japan
      Citation
      Educators
      Purchase
      Related
      Jones, Geoffrey G., Akiko Kanno, and Masako Egawa. "Making China Beautiful: Shiseido and the China Market." Harvard Business School Case 805-003, October 2004. (Revised July 2013.)
      • September 20, 2004
      • Comment

      How Consumers Value Global Brands

      By: Douglas Holt, John A. Quelch and Earl L. Taylor
      In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details
      Keywords: Global Brands; Brand Value; Multi-national Brands; Social Responsibility; Global Range; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Social Marketing; Corporate Social Responsibility and Impact
      Citation
      Read Now
      Related
      Holt, Douglas, John A. Quelch, and Earl L. Taylor. "How Consumers Value Global Brands." Harvard Business School Working Knowledge (September 20, 2004).
      • August 2004 (Revised July 2006)
      • Case

      PROPECIA TM: Helping Make Hair Loss History

      By: Marta Wosinska and Youngme E. Moon
      In late 1997, Tom Casola, brand manager for Propecia, debates the best approach to market this breakthrough one-a-day pill for hair loss. This launch would be atypical for a prescription drug because of the key position of the consumer. As a result, the team's... View Details
      Keywords: Advertising; Communication Strategy; Customers; Marketing Communications; Marketing Strategy; Product Launch; Product; Performance Effectiveness; Problems and Challenges; Quality; Pharmaceutical Industry
      Citation
      Educators
      Purchase
      Related
      Wosinska, Marta, and Youngme E. Moon. "PROPECIA TM: Helping Make Hair Loss History." Harvard Business School Case 505-035, August 2004. (Revised July 2006.)
      • August 2004 (Revised February 2006)
      • Case

      Marketing James Patterson

      By: John A. Deighton
      Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
      Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
      Citation
      Educators
      Purchase
      Related
      Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
      • July 2004 (Revised March 2007)
      • Case

      Sony EyeToy

      By: Anita Elberse and Youngme E. Moon
      In early 2004, less than a year after its launch, Sony's EyeToy, a unique video gaming concept, had become a tremendous success across Europe. Developed for use with Sony's PlayStation 2 console, the revolutionary technology allowed users standing in front of a small... View Details
      Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Product Development; Performance Improvement; Software; Entertainment and Recreation Industry; Europe
      Citation
      Educators
      Purchase
      Related
      Elberse, Anita, and Youngme E. Moon. "Sony EyeToy." Harvard Business School Case 505-024, July 2004. (Revised March 2007.)
      • July 2004 (Revised January 2007)
      • Case

      H&R Block and "Everyday Financial Services"

      By: Peter Tufano and Daniel Schneider
      H&R Block, the U.S. market leader in tax preparation services, must decide whether to offer financial services to its low-income clients. H&R Block is facing increased competition from branded and nonbranded tax preparers, and the number of returns prepared by the... View Details
      Keywords: Financial Management; Income; Taxation; Product Development; Financial Services Industry; United States
      Citation
      Educators
      Purchase
      Related
      Tufano, Peter, and Daniel Schneider. H&R Block and "Everyday Financial Services". Harvard Business School Case 205-013, July 2004. (Revised January 2007.)
      • June 2004 (Revised November 2004)
      • Case

      Birth of the Swatch, The

      By: Youngme E. Moon
      In 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced. Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also... View Details
      Keywords: History; Management; Product Positioning; Marketing Strategy; Business Startups; Brands and Branding; Manufacturing Industry
      Citation
      Educators
      Purchase
      Related
      Moon, Youngme E. "Birth of the Swatch, The." Harvard Business School Case 504-096, June 2004. (Revised November 2004.)
      • May 2004 (Revised July 2004)
      • Case

      Clarence Saunders: The Comeback King

      By: Nitin Nohria and Bridget Gurtler
      Follows the rise and fall of the founder of the modern supermarket, Clarence Saunders. Prior to 1915, all staple shopping took place in the market or general store, where a clerk behind a counter pulled items from shelves for customers , measured them from a barrel, or... View Details
      Keywords: Inflation and Deflation; Mission and Purpose; Business Processes; Leadership; Consumer Behavior; Leadership Style; Advertising; Customer Relationship Management; Customer Value and Value Chain; Order Taking and Fulfillment
      Citation
      Find at Harvard
      Related
      Nohria, Nitin, and Bridget Gurtler. "Clarence Saunders: The Comeback King." Harvard Business School Case 404-070, May 2004. (Revised July 2004.)
      • April 2004 (Revised September 2004)
      • Case

      IKEA Invades America

      By: Youngme E. Moon
      In 2002, the IKEA Group is the world's top furniture retailer, with 154 stores worldwide. In the United States, IKEA operates 14 stores, all of which have been enormously popular despite their self-service requirements. The company's goal is to have 50 stores in... View Details
      Keywords: Growth and Development Strategy; Brands and Branding; Product Positioning; Goals and Objectives; Competitive Advantage; Globalized Firms and Management; Retail Industry; United States
      Citation
      Educators
      Purchase
      Related
      Moon, Youngme E. "IKEA Invades America." Harvard Business School Case 504-094, April 2004. (Revised September 2004.)
      • April 2004 (Revised May 2017)
      • Case

      Real Madrid Club de Futbol

      By: John Quelch, Jose Luis Nueno and Carin-Isabel Knoop
      In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and expand the club's brand... View Details
      Keywords: Risk Management; Change Management; Expansion; Marketing Channels; Sports; Management Teams; Trends; Brands and Branding; Sports Industry; Spain
      Citation
      Educators
      Purchase
      Related
      Quelch, John, Jose Luis Nueno, and Carin-Isabel Knoop. "Real Madrid Club de Futbol." Harvard Business School Case 504-063, April 2004. (Revised May 2017.)
      • ←
      • 33
      • 34
      • …
      • 40
      • 41
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.