Brand Building - Publications - Faculty & Research

Career Coach

Nicole Ledoux

Nicole (HBS '08) is Co-founder/CEO of 88 Acres, a Consumer Products company in the Natural Food space. She has experience in brand building, business development, new product launch, fundraising & financing as well as manufacturing.... View Details

Keywords: Consumer Products; Entrepreneurship; Investment Management; Financial Services (All)

Muhammad Alagil

Keywords: Electronics; office supplies; books; diversified

Mohammad Omar Bin Haider

Keywords: Logistics; Real Estate; Hospitality; Diversified

Mahbubur Rahman

Keywords: Finance

Profile

Rocio Parra

careers at CPG companies where they gained great experience and a strong reputation for building brands. I decided that beginning with a career in CPG marketing would be a great foundation to many different career paths in the future.... View Details

Keywords: Retail

19 Jan 2022
In Practice

7 Trends to Watch in 2022

transfer ownership to assets like digital art and music tracks, and also help make it clear who the owners are, so they can coalesce into communities. Moreover, NFTs are programmable—which makes it possible to expand their features and value over time. Now mainstream... View Details

Keywords: by HBS News

Ratan Naval Tata

Keywords: Diversified

29 Apr 2013
Research & Ideas

Diagnosing the ‘Flutie Effect’ on College Marketing

a boost in applications is a good outcome, there are a variety of other reasons why schools invest in sports. A primary reason, says Chung, is to further the NCAA's commitment to diversity and morale. Schools also build sports programs... View Details

Keywords: by Sean Silverthorne; Education; Advertising; Sports

Peter Vundla

Keywords: Advertising; Marketing

Aroon Purie

Keywords: Media, Entertainment

Web

Marketing - HBS Online

Value Professor Jill Avery Build strong, differentiated brands that resonate with consumers and give your company a competitive edge. 6 weeks, 3-8 hrs/week Pay by September 4 $1,850 Certificate... View Details

Harsh Mariwala

Keywords: Consumer Goods; Health; Beauty; Wellness

Susana Balbo

Keywords: Wine

Career Coach

Jessica Mbaeliachi

to the Board of Directors, and key Enterprise Level strategic initiatives. She previously served as the company’s Head of Strategy and Operations for Intercontinental Markets, driving commercial strategy, brand planning and business... View Details

Keywords: Emerging Markets; Health Care

Robert Brozin

Keywords: Restaurants; Fast Food Franchises

Aban Pestonjee

Keywords: Diversified

Alan Tabourian

Keywords: Food and Beverages

Sizwe Nxasana

Keywords: Banking, Telecom, Financial Services

01 Mar 2005
News

Lighting It Up

used to be a one-season event,” Wilkins noted. “Now most customers want to leave lighting up year-round because it signifies a special event.” Wilkins is excited by the prospect that more American cities may come to look like Hong Kong and thrilled to be involved in... View Details

Keywords: lighting; Electric Power Generation, Transmission, Distribution; Utilities

Sylvia Escovar

Keywords: Oil; Gas

Publications