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Show Results For
- All HBS Web
(1,213)
- People (7)
- News (346)
- Research (603)
- Events (1)
- Multimedia (13)
- Faculty Publications (232)
- Career Coach
Nicole Ledoux
Nicole (HBS '08) is Co-founder/CEO of 88 Acres, a Consumer Products company in the Natural Food space. She has experience in brand building, business development, new product launch, fundraising & financing as well as manufacturing.... View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
concedes. But glass is a rare material that, while energy-intensive to create, can be reused literally for centuries. Given that, he sees a unique opportunity to build a storied brand with the potential to... View Details
- Profile
Rocio Parra
careers at CPG companies where they gained great experience and a strong reputation for building brands. I decided that beginning with a career in CPG marketing would be a great foundation to many different career paths in the future.... View Details
Keywords: Retail
- 01 Mar 2023
- News
Case Study: Power Nappy
from pure DTC and build brand awareness. Think of five dream businesses or locations where you would want your products to be seen and used, to help seed the market. —Dawn Dobras (MBA 1995) is former CEO of... View Details
- 01 Dec 2014
- News
Innovation: Frozen Assets
As one of Howard Schultz’s first hires at Starbucks, she spent 20 years revolutionizing the coffee marketplace, eventually running its Asia-Pacific division. At Lululemon, she helped the yoga brand become a $10 billion–plus business by... View Details
Keywords: Janelle Nanos
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
transfer ownership to assets like digital art and music tracks, and also help make it clear who the owners are, so they can coalesce into communities. Moreover, NFTs are programmable—which makes it possible to expand their features and value over time. Now mainstream... View Details
Keywords: by HBS News
- Profile
Tessa Vacher-Desvernais
by making people feel uniquely connected with a brand. Changes in consumer shopping patterns made me want to build brands of the future. Digital was an invaluable echo chamber to the craftsmanship of... View Details
Daniel F. Gerber, Jr.
to advertise his product for 15 cents a can to build a vibrant wholesale business. The now famous “Gerber baby symbol” was introduced to build brand identity and reassure... View Details
Keywords: Food & Tobacco
- 01 Sep 2012
- News
On a Sound Track
Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories... View Details
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
coming in with their own brands, and you're telling me you're growing. What am I not getting?" It became evident to her that Francesco had a quite sophisticated view not just of the category but also of the food industry. He was building... View Details
- 01 Dec 2007
- News
Faculty Research Online
http://hbswk.hbs.edu/item/5652.html. How Brand China Can Succeed A series of recent setbacks, including the Mattel toy recalls, threatens China’s new and improving image, says Professor John Quelch. There is just not enough preexisting... View Details
- Profile
Lauryn Hale
opinion that's the opposite of the one you came in with." Building brands and minds For her summer internship, Lauryn has accepted a brand management position with General... View Details
Jon Staff
Consumer brand building - Mission/vision/values development and adherence - Co-founder and early stage team building - DTC marketing - Go-to-market strategies - Hospitality... View Details
- 01 Mar 2023
- News
Elevator Pitch: Spread the Wealth
Australian brand Maggie Beer. Building on a $5 million early fundraise, Upstreet has opened a funding round to build its share rewards program and begin expansion into the... View Details
- 27 May 2008
- Sharpening Your Skills
Sharpening Your Skills: Thinking About Global
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered Are global brands effective? How should I think about strategy in a flat... View Details
Sanford I. Weill
on strong execution and delivery of services, stock-based incentive compensation plans, and skillful blending of complimentary strengths and weaknesses, has helped to achieve his mission of building a brand... View Details
Keywords: Finance
- 02 Sep 2014
- First Look
First Look: September 2
such rifts, language training must include cross-cultural education. Publisher's link: http://hbr.org/2014/09/whats-your-language-strategy/ar/1 September 2014 Journal of Environmental Economics and Management Government Green Procurement Spillovers: Evidence from... View Details
Keywords: Sean Silverthorne